{"id":973640,"date":"2019-11-21T08:28:26","date_gmt":"2019-11-21T15:28:26","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=915584"},"modified":"2019-11-21T08:28:26","modified_gmt":"2019-11-21T15:28:26","slug":"universal-music-debuts-its-own-artist-analytics-to-rival-spotifys-program","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kfmu\/music-news\/universal-music-debuts-its-own-artist-analytics-to-rival-spotifys-program\/","title":{"rendered":"Universal Music Debuts Its Own Artist Analytics to Rival Spotify\u2019s Program"},"content":{"rendered":"
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Universal Music Group, home to acts like Taylor Swift, Lady Gaga, Mariah Carey, Queen, and Kanye West, rolled out an in-house artist analytics app Thursday that lets musicians and their managers see data from major music-streaming services as well as social engagement information from Facebook, Instagram, and Twitter.<\/p>\n

The app \u2014 called \u201cUniversal Music Artists\u201d and available to UMG\u2019s entire artist roster \u2014 offers personalized details such as total audience size, YouTube views, listeners and streams by platform, top countries, demographic information, top-performing social-media posts, and push notifications when songs are added to top global playlists. UMG bills it as the first all-in-one app for artist analytics, and plans to introduce further features such as enhanced audience insights and anomaly detection powered by machine-learning tools next year, Mitch Shymansky, Universal Music Group\u2019s vice president of data analytics and the creator of the app, tells Rolling Stone.<\/em><\/p>\n

\u201cThe Spotify for Artists app is great, but if you\u2019re planning a tour, you want to plan it based on where your fans are, not where your Spotify fans are,\u201d Shymansky says. \u201cThat\u2019s the advantage. There is now a single space where artists can see their entire audience.\u201d UMG \u2014 the biggest of the three major labels by market share \u2014 started developing an artist analytics app in the CDs-and-downloads era in 2006, he says, but it wasn\u2019t capable of supporting the \u201cfull explosion of data\u201d from streaming; the company picked the project back up again in recent years after seeing artists\u2019 excitement over data insights. While Spotify was the first major streaming service to offer artists a space to parse detailed listener metrics, Apple Music followed with its own analytics platform<\/a> earlier this year, and a host of startups has cropped up to offer data services to fledgling acts.<\/p>\n

Since Universal Music Group\u2019s licensing agreements with music-streaming providers already include a data component \u2014 in return for licensing music to the services, the major label receives granular listening information from those platforms \u2014 the data streams for the app were easy to set up, Shymansky says. But UMG data scientists and engineers had to build custom mechanisms on top of that, and they also struck a deal with a third-party social tracking company to \u201cpipe in\u201d data such as follower details, likes, comments, and shares, which the streaming services\u2019 apps don\u2019t offer.<\/p>\n

\u201cWe see this as version one,\u201d Shymansky says. \u201cWe have a big team behind this \u2014 my team is 28 people alone. It\u2019s not a \u2018build it, launch it, forget about it\u2019 thing. It\u2019s part of our strategy.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music Group, home to acts like Taylor Swift, Lady Gaga, Mariah Carey, Queen, and Kanye West, rolled out an in-house artist analytics app Thursday that lets musicians and their managers see data from major music-streaming services as well as social engagement information from Facebook, Instagram, and Twitter. The app \u2014 called \u201cUniversal Music Artists\u201d […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-973640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-13 22:08:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KFMU Solar Powered Radio","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kfmu","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts\/973640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/comments?post=973640"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts\/973640\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/media?parent=973640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/categories?post=973640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/tags?post=973640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}