{"id":974293,"date":"2020-01-07T13:03:58","date_gmt":"2020-01-07T20:03:58","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=934556"},"modified":"2020-01-07T13:03:58","modified_gmt":"2020-01-07T20:03:58","slug":"mastercard-is-dropping-a-music-single","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kfmu\/music-news\/mastercard-is-dropping-a-music-single\/","title":{"rendered":"Mastercard Is Dropping a Music Single"},"content":{"rendered":"
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In 2020, anyone can be a record label \u2014 really, anyone. Joining the mix of hotels<\/a>, airlines, big-box retailers, and Build-a-Bear<\/a>, credit and debit card issuer Mastercard became the latest corporate brand to release original music when it announced \u201cMerry Go Round,\u201d its first-ever music single, on Tuesday.<\/p>\n

\u201cMerry Go Round,\u201d which is the first single from an entire Mastercard album due later this year, will receive an official premiere at an iHeartRadio event at CES in Vegas on January 8th. The song \u201ctells the story of a new beginning and fresh start enabled with Priceless [sic] <\/em>possibility,\u201d according to a press release from the company. Mastercard worked with Swedish artist Nadine Randle to \u201corganically and authentically integrate the company\u2019s brand values and sonic identity\u201d into its first-ever music single. According to financial services company\u2019s chief marketing officer Raja Rajamannar, the song was created out of an effort to recognize that \u201csound is our next frontier for brand expression.\u201d The song will be available on major music-streaming services after its official release tomorrow.<\/p>\n

It\u2019s not as random a play as it seems. Over the past few years, dozens of corporations in various sectors have staked their claim in recorded music, betting on the continued rise of the business \u2014 driven by streaming services and new consumer tech like smart speakers and hi-res headphones<\/a> \u2014 and on the increasing power of audio advertising on digital platforms. By releasing songs and albums, companies get to seem like champions of beloved artists and songwriters; the wave of new original songs also represents the evolution of the longstanding corporate radio jingle.<\/p>\n

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Popular on Rolling Stone <\/h3>\n<\/p><\/div>\n

In addition to Randle, Mastercard collaborated on the track with Swedish songwriter and producer Niclas Molinder, who gave the following jumble of adjectives in a press release: \u201cThe launch of this sonic-integrated song project is one-of-a-kind and signals the way that music and consumer consumption is changing. The recognizable sonic sound architecture has an incredible way of transcending genres and geographies, while continually evoking excitement through its expressive melody. It\u2019s a pleasure to work with Mastercard on this exciting project and I\u2019m looking forward to more song releases soon.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2020, anyone can be a record label \u2014 really, anyone. Joining the mix of hotels, airlines, big-box retailers, and Build-a-Bear, credit and debit card issuer Mastercard became the latest corporate brand to release original music when it announced \u201cMerry Go Round,\u201d its first-ever music single, on Tuesday. \u201cMerry Go Round,\u201d which is the first […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":{"0":"post-974293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-27 11:58:47","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KFMU Solar Powered Radio","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kfmu","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts\/974293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/comments?post=974293"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/posts\/974293\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/media?parent=974293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/categories?post=974293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kfmu\/wp-json\/wp\/v2\/tags?post=974293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}