{"id":292483,"date":"2020-05-16T14:38:07","date_gmt":"2020-05-16T20:38:07","guid":{"rendered":"http:\/\/b1152772"},"modified":"2020-05-16T14:38:07","modified_gmt":"2020-05-16T20:38:07","slug":"jeffree-star-receives-backlash-over-cremated-makeup-line-during-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kidn\/music-news\/jeffree-star-receives-backlash-over-cremated-makeup-line-during-coronavirus-pandemic\/","title":{"rendered":"Jeffree Star Receives Backlash Over “Cremated” Makeup Line During Coronavirus Pandemic"},"content":{"rendered":"
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Words are powerful… even when it comes to makeup names.<\/p>\n

Now more than ever, people are turning to beauty as a way to practice self-care and lift their spirits. Considering the Coronavirus<\/a><\/strong> pandemic has reshaped our world, many are de-stressing and pampering themselves with luxurious moisturizers, delightful fragrances and more. <\/p>\n

However, there’s one makeup item that has people upset… and for good reason.<\/p>\n

On Friday, Jeffree Star<\/strong> teased his upcoming launch, which is titled the Cremated collection.<\/p>\n

Shortly after the reveal, many expressed their upset over the makeup line’s name. Many claimed it’s especially insensitive and offensive in light of the COVID-19 outbreak, which has caused an overwhelming amount of deaths.<\/p>\n

One Instagram user commented on Trendmood’s post (who shared the sneak peek early<\/a>), “This seems kinda tacky considering the rise of deaths around the world related to the pandemic… Don’t come for me!”<\/p>\n

Another replied, “Whoa. This theme doesn’t seem like very good timing..” With someone else chiming in, “All things considered… The name of this palette is tone deaf.”<\/p>\n<\/section>\n<\/div>\n

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Not long after Trendmood’s post, the YouTube star shared his makeup collection on his personal accounts<\/a>. Others directly commented on his posts to share their disappointment over the Cremated line.<\/p>\n

“My grandma had to be cremated after she died from Covid. This seems like bad timing for such a product,” a Twitter user responded<\/a>.<\/p>\n

Another person expressed<\/a> the same sentiment. “Um wtf people are being CREMATED because the mortuaries have run out of space. Bad timing. This could have waited until thousands aren’t dying daily.smfh.”<\/p>\n<\/section>\n<\/div>\n

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While some of Star’s fans pointed out that he trademarked the Cremated name back in September 2019<\/a>, others argued that he could have postponed the launch date to a later time.<\/p>\n

“Doesn’t matter that he made it months before, it’s the fact he’s bringing it out now.. he could of brought it out at a different date,” one person noted<\/a>.<\/p>\n

Another added<\/a>, “The timing is badddd. I love jeffree but the timing is bad considering 1) not a lot of ppl can buy or afford makeup 2) it’s called cremated, regardless of when the name was created the name is in bad taste and poorly timed.”<\/p>\n<\/section>\n<\/div>\n

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My grandma had to be cremated after she died from Covid. This seems like bad timing for such a product.<\/p>\n

\u2014 D’amone (@HAPPYHAHAJK) May 15, 2020<\/a><\/p><\/blockquote>\n<\/div>\n

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The Cremated name aside, many were also left feeling underwhelmed by the eyeshadow palette’s shade range.<\/p>\n

“I thought he gonna make a dark goth palette not ashy,” one user commented under Trendmood’s post<\/a> on Saturday, which showed the palette. “Such poor taste and really boring color story,” another said.<\/p>\n

“Was hoping it would at least be like, a variation of super dark colors and jewel tones,” another added. “It’s just a cool toned palette? we’ve all seen that before.”<\/p>\n

Summing up the collection, one person shared, “I guess he really nailed the theme because this is going to have anyone tan or deeper looking funeral ready.”<\/p>\n<\/section>\n<\/div>\n

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At this time, Jeffree has yet to address the backlash.<\/p>\n<\/section>\n<\/div>\n

via:: E! Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Words are powerful… even when it comes to makeup names. Now more than ever, people are turning to beauty as a way to practice self-care and lift their spirits. Considering the Coronavirus pandemic has reshaped our world, many are de-stressing and pampering themselves with luxurious moisturizers, delightful fragrances and more.  However, there’s one makeup item that has people upset… and for […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55],"tags":[],"class_list":["post-292483","post","type-post","status-publish","format-standard","category-music-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-09-19 21:38:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KIDN - The Lift FM","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kidn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/posts\/292483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/comments?post=292483"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/posts\/292483\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/media?parent=292483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/categories?post=292483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kidn\/wp-json\/wp\/v2\/tags?post=292483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}