{"id":1381406,"date":"2018-12-07T20:18:01","date_gmt":"2018-12-08T03:18:01","guid":{"rendered":"http:\/\/alwaysmountaintime.com\/kkch\/local-news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/"},"modified":"2018-12-07T20:18:01","modified_gmt":"2018-12-08T03:18:01","slug":"vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kkch\/local-news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/","title":{"rendered":"Vail Resorts has sold about 925,000 passes of all kinds for this ski season"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a target=\"_blank\" href=\"https:\/\/www.vaildaily.com\/news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/\">Scott Miller<\/a><\/span>  BROOMFIELD \u2014 Early-season snow in Colorado and strong pass sales led the news from a mostly upbeat Vail Resorts quarterly earnings call on Friday, Dec. 7.<br \/>\nThe conference call \u2014 which included a Q&amp;A session with analysts \u2014 was held to discuss the company&#8217;s performance in the first quarter of its fiscal year, which runs from Aug. 1 to July 31.<br \/>\nCompany CEO Rob Katz said company officials are &#8220;pleased&#8221; with first-quarter results, particularly in terms of pass sales.<br \/>\nFollowing the previous two years, both of which set records for pass sales, sales for the 2018-2019 season were up 21 percent in units sold and 13 percent in revenue.<br \/>\nWhile the dollar gains lagged the unit gains, Katz said much of that can be attributed to sales of heavily discounted passes for military members, their families and veterans.<br \/>\nKatz said the military passes are a way to make the company&#8217;s resorts more accessible. The passes, he said, are a &#8220;meaningful business opportunity,&#8221; as well as a way to build a customer base and loyalty.<\/p>\n<p>Improvements abound<br \/>\nPart of building customer loyalty also includes improvements to guest experience, Katz said. To that end, Katz announced a number of coming improvements to the company&#8217;s resorts, although Vail Resorts&#8217; full capital improvement plans won&#8217;t be announced until March of 2019, but Katz gave a quick rundown of what&#8217;s coming to the firm&#8217;s resorts, including:<br \/>\n\u2022 New dining options at Park City, and The Canyons in Utah.<br \/>\n\u2022 A new lift and snowmaking in Perisher, Australia.<br \/>\n\u2022 Improvements to the Peak 8 base area at Breckenridge.<br \/>\nLocally, Vail Resorts recently received U.S. Forest Service approval for improvements at Beaver Creek&#8217;s McCoy Park.<br \/>\nNew snowmaking at several resorts is also part of the plan. Katz said new snowmaking systems will give the company &#8220;earlier, more predictable early season&#8221; conditions. At Vail, that could mean opening as much as a week earlier than usual, thanks to high-elevation snowmaking near Mid-Vail.<br \/>\nAt Keystone, new snowmaking could allow the resort to open as soon as three weeks earlier than normal.<\/p>\n<p>Competition is good<br \/>\nDuring the Q&amp;A portion of the call, Felicia Hendrix, of Barclays, asked Katz about competition from Alterra Mountain Group&#8217;s Ikon Pass.<br \/>\nKatz said that Vail Resort pays more attention to its own business than what competitors are doing. But, he added, the Ikon Pass has been good for the industry as a whole. That pass reinforces the notion that &#8220;if you ski, you should consider a season pass,&#8221; he said.<br \/>\nWith that in mind, Katz told Hendrix he feels &#8220;very confident&#8221; in Vail Resorts&#8217; ability to broaden its current pass programs.<br \/>\nPart of broadening the reach of the Epic passes is the addition of another resort in Japan to the program. Starting in the 2019-20 season, Epic Pass holders can ski for five days at the Rusutsu resort. That&#8217;s in addition to partnerships with other resorts.<br \/>\nPass holders will be able to ski 10 days at 11 resorts in Japan.<br \/>\nResponding to a question from analyst Ryan Sundby, Katz said the partnerships with the Japanese resorts create <a href=\"https:\/\/www.vaildaily.com\/news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/\" target=\"_blank\" id=\"rssmi_more\"> &#8230;read more<\/a> <\/p>\n<p>Via:: <a href=\"https:\/\/www.vaildaily.com\/news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/\" target=\"_blank\" title=\"Vail Resorts has sold about 925,000 passes of all kinds for this ski season\">Vail Daily<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BROOMFIELD \u2014 Early-season snow in Colorado and strong pass sales led the news from a mostly upbeat Vail Resorts quarterly earnings call on Friday, Dec. 7.<br \/>\nThe conference call \u2014 which included a Q&amp;A session with analysts \u2014 was held to discuss the company&#8217;s performance in the first quarter of its fiscal year, which runs from Aug. 1 to July 31.<br \/>\nCompany CEO Rob Katz said company officials are &#8220;pleased&#8221; with first-quarter results, particularly in terms of pass sales.<br \/>\nFollowing the previous two years, both of which set records for pass sales, sales for the 2018-2019 season were up 21 percent in units sold and 13 percent in revenue.<br \/>\nWhile the dollar gains lagged the unit gains, Katz said much of that can be attributed to sales of heavily discounted passes for military members, their families and veterans.<br \/>\nKatz said the military passes are a way to make the company&#8217;s resorts more accessible. The passes, he said, are a &#8220;meaningful business opportunity,&#8221; as well as a way to build a customer base and loyalty.<\/p>\n<p>Improvements abound<br \/>\nPart of building customer loyalty also includes improvements to guest experience, Katz said. To that end, Katz announced a number of coming improvements to the company&#8217;s resorts, although Vail Resorts&#8217; full capital improvement plans won&#8217;t be announced until March of 2019, but Katz gave a quick rundown of what&#8217;s coming to the firm&#8217;s resorts, including:<br \/>\n\u2022 New dining options at Park City, and The Canyons in Utah.<br \/>\n\u2022 A new lift and snowmaking in Perisher, Australia.<br \/>\n\u2022 Improvements to the Peak 8 base area at Breckenridge.<br \/>\nLocally, Vail Resorts recently received U.S. Forest Service approval for improvements at Beaver Creek&#8217;s McCoy Park.<br \/>\nNew snowmaking at several resorts is also part of the plan. Katz said new snowmaking systems will give the company &#8220;earlier, more predictable early season&#8221; conditions. At Vail, that could mean opening as much as a week earlier than usual, thanks to high-elevation snowmaking near Mid-Vail.<br \/>\nAt Keystone, new snowmaking could allow the resort to open as soon as three weeks earlier than normal.<\/p>\n<p>Competition is good<br \/>\nDuring the Q&amp;A portion of the call, Felicia Hendrix, of Barclays, asked Katz about competition from Alterra Mountain Group&#8217;s Ikon Pass.<br \/>\nKatz said that Vail Resort pays more attention to its own business than what competitors are doing. But, he added, the Ikon Pass has been good for the industry as a whole. That pass reinforces the notion that &#8220;if you ski, you should consider a season pass,&#8221; he said.<br \/>\nWith that in mind, Katz told Hendrix he feels &#8220;very confident&#8221; in Vail Resorts&#8217; ability to broaden its current pass programs.<br \/>\nPart of broadening the reach of the Epic passes is the addition of another resort in Japan to the program. Starting in the 2019-20 season, Epic Pass holders can ski for five days at the Rusutsu resort. That&#8217;s in addition to partnerships with other resorts.<br \/>\nPass holders will be able to ski 10 days at 11 resorts in Japan.<br \/>\nResponding to a question from analyst Ryan Sundby, Katz said the partnerships with the Japanese resorts create <a href=\"https:\/\/www.vaildaily.com\/news\/vail-resorts-has-sold-about-925000-passes-of-all-kinds-for-this-ski-season\/\" target=\"_blank\" id=\"rssmi_more\"> &#8230;read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":{"0":"post-1381406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 03:52:28","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KKCH - The Lift FM","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kkch","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts\/1381406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/comments?post=1381406"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts\/1381406\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/media?parent=1381406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/categories?post=1381406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/tags?post=1381406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}