{"id":1404268,"date":"2019-08-13T18:12:00","date_gmt":"2019-08-14T00:12:00","guid":{"rendered":"http:\/\/b1064697"},"modified":"2019-08-13T18:12:00","modified_gmt":"2019-08-14T00:12:00","slug":"selena-gomez-is-launching-her-own-beauty-line-so-get-your-wallets-ready","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kkch\/music-news\/selena-gomez-is-launching-her-own-beauty-line-so-get-your-wallets-ready\/","title":{"rendered":"Selena Gomez Is Launching Her Own Beauty Line, So Get Your Wallets Ready"},"content":{"rendered":"<div id=\"photo-txt-0\" data-hook=\"scrollable-block\" readability=\"44.962068965517\">\n<div class=\"column post-content__image--left post-content__image\" data-swiftype-index=\"false\" readability=\"32\"> <img decoding=\"async\" class=\"image--full\" src=\"https:\/\/akns-images.eonline.com\/eol_images\/Entire_Site\/2019417\/rs_634x1024-190517122815-634-2019-cannes-film-festival-red-carpet-fashions-selena-gomez.jpg?fit=inside|900:auto&amp;output-quality=90\" title=\"Selena Gomez, 72nd annual Cannes Film Festival, Red Carpet Fashions\" alt=\"Selena Gomez, 72nd annual Cannes Film Festival, Red Carpet Fashions\"><\/p>\n<p class=\"image__credits\">Matt Baron\/REX\/Shutterstock<\/p>\n<\/div>\n<section data-textblock-tracking=\"text-block-photo-text\" readability=\"28.647416413374\">\n<p>Hold the phone!&nbsp;<strong><a href=\"https:\/\/www.eonline.com\/news\/selena_gomez\">Selena Gomez<\/a><\/strong>&nbsp;is launching her own beauty&nbsp;line.<\/p>\n<p>So start saving your coins and making room in your Alex drawers.<\/p>\n<p>After scoring countless fashion deals&nbsp;(she currently works with Puma and Coach), the &#8220;Wolves&#8221; singer is ready to dive into the beauty&nbsp;world. It appears she&nbsp;filed a trademark for &#8220;Selena Gomez&#8221; with the U.S. Patent and Trademark Office on July 11, a week and a half before her 27th birthday.<\/p>\n<p>The trademark was filed under her production&nbsp;company, July Moon Productions.<\/p>\n<p>So what will her beauty line entail? While the &#8220;Bad Liar&#8221; star is keeping things tight lipped (she has yet to make an announcement herself), it looks like her&nbsp;beauty&nbsp;brand&nbsp;will feature an array of products, including &#8220;fragrances, cosmetics, hair care preparations, essential oils, skin care preparations, body care preparations&#8221; and so much more.<\/p>\n<p>News of Selena&#8217;s own beauty line comes as no surprise, considering she&#8217;s been&nbsp;sporting&nbsp;more audacious makeup looks in recent months.<\/p>\n<\/section>\n<\/div>\n<div id=\"text-2\" data-hook=\"scrollable-block\" readability=\"45.016260162602\">\n<section data-textblock-tracking=\"text-block-text-only\" data-swiftype-index=\"false\" readability=\"2.390243902439\">\n<p>Case in point: The &#8220;I Can&#8217;t Get Enough&#8221; singer&nbsp;made&nbsp;her makeup the star of the show during the <a href=\"https:\/\/www.eonline.com\/news\/1041416\/selena-gomez-goes-ultra-glam-for-her-2019-cannes-film-festival-debut?query=selena%20gomez%20cannes%20film%20festival\" target=\"_blank\" rel=\"noopener noreferrer\">2019 Cannes Film Festival<\/a>.<\/p>\n<\/section>\n<\/div>\n<div id=\"photo-txt-3\" data-hook=\"scrollable-block\" readability=\"39.103808353808\">\n<div class=\"column post-content__image--left post-content__image\" data-swiftype-index=\"false\"><img decoding=\"async\" class=\"image--full\" src=\"https:\/\/akns-images.eonline.com\/eol_images\/Entire_Site\/2019414\/rs_1024x1280-190514123503-1024-hungvanngo_58779183_115106489496631_7546176502348850742_n.jpg?fit=inside|900:auto&amp;output-quality=90\" title=\"Selena Gomez Cannes Film Festival, Selena Gomez\" alt=\"Selena Gomez Cannes Film Festival, Selena Gomez\"><\/p>\n<p class=\"image__credits\">Instagram<\/p>\n<\/div>\n<section data-textblock-tracking=\"text-block-photo-text\" readability=\"21.655472636816\">\n<p>Attending the film festival for the first time, she donned dramatic looks that certainly made a grand entrance. She&nbsp;played up her lips with bold colors, rocked mesmerizing shadows and wore exaggerated cat-eyes to name a few. Of course, her go-to makeup artist,&nbsp;<strong>Hung Vanngo<\/strong>, was to thank for her beauty looks.<\/p>\n<p>Additionally, she&#8217;s been having a&nbsp;lot more fun with color than in recent years. For this year&#8217;s <a href=\"https:\/\/www.eonline.com\/news\/1035747\/selena-gomez-says-she-gets-in-trouble-too-much-when-she-talks-about-this-topic\" target=\"_blank\" rel=\"noopener noreferrer\">We Day California<\/a>, the 27-year-old actress enhanced her navy blue Dior dress by adding shimmery indigo liner to her already bold cat-eye.<\/p>\n<p>But even when she&#8217;s not playing with color, her makeup is still flawless. While in New York for <em>The Dead Don&#8217;t Die<\/em> premiere, she <a href=\"https:\/\/www.eonline.com\/news\/1048393\/selena-gomez-redefines-the-little-black-dress-at-the-dead-don-t-die-premiere?query=selena%20gomez%20dead%20dont%20die\" target=\"_blank\" rel=\"noopener noreferrer\">wore a fresh-faced makeup look<\/a> that gave her a lit-from-within glow. From her eyeshadow to her contour, she rocked warm-neutrals.<\/p>\n<\/section>\n<\/div>\n<div id=\"photo-txt-4\" data-hook=\"scrollable-block\" readability=\"42.5\">\n<div class=\"column post-content__image--left post-content__image\" data-swiftype-index=\"false\" readability=\"32\"><img decoding=\"async\" class=\"image--full\" src=\"https:\/\/akns-images.eonline.com\/eol_images\/Entire_Site\/201741\/rs_634x1024-170501163036-634-met-gala-2017-arrivals-selena-gomez.jpg?fit=inside|900:auto&amp;output-quality=90\" title=\"ESC: Selena Gomez, 2017 Met Gala Arrivals\" alt=\"ESC: Selena Gomez, 2017 Met Gala Arrivals\"><\/p>\n<p class=\"image__credits\">Rob Latour\/REX\/Shutterstock<\/p>\n<\/div>\n<section data-textblock-tracking=\"text-block-photo-text\" readability=\"23\">\n<p>Since her dress was over-the-top fabulous, it made sense she would leave the focus on her ensemble.<\/p>\n<p>All in all, it will be interesting to see what kind of products Selena creates for her upcoming line and if they&#8217;ll coincide with her recent looks. Fans are crossing their fingers she comes out with shimmer shadows, colorful lipsticks shades, a cheek palette and more.<\/p>\n<p>With many celebrities tapping into the beauty world, it will be fun to see what she brings to the market.<\/p>\n<p>Luckily, this isn&#8217;t her first time at the rodeo. Back in 2011,&nbsp;the Texas native released an eponymous fragrance.<\/p>\n<p>In fact, she asked her fans to help her create the perfume&#8217;s scent by choosing the ingredients. So her latest venture will mark her return to the beauty space.<\/p>\n<\/section>\n<\/div>\n<div id=\"text-5\" data-hook=\"scrollable-block\" readability=\"57\">\n<section data-textblock-tracking=\"text-block-text-only\" data-swiftype-index=\"false\" readability=\"4\">\n<p>No matter what she launches, Selenators and beauty lovers alike will be waiting with a bated breath for Gomez&#8217;s cosmetics line.<\/p>\n<\/section>\n<\/div>\n<p><a href=\"https:\/\/www.eonline.com\/news\/1064697\/selena-gomez-is-launching-her-own-beauty-line-so-get-your-wallets-ready?cmpid=rss-000000-rssfeed-365-topstories&#038;utm_source=eonline&#038;utm_medium=rssfeeds&#038;utm_campaign=rss_topstories\" target=\"_blank\" rel=\"noopener noreferrer\">via:: E! Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Baron\/REX\/Shutterstock Hold the phone!&nbsp;Selena Gomez&nbsp;is launching her own beauty&nbsp;line. So start saving your coins and making room in your Alex drawers. After scoring countless fashion deals&nbsp;(she currently works with Puma and Coach), the &#8220;Wolves&#8221; singer is ready to dive into the beauty&nbsp;world. It appears she&nbsp;filed a trademark for &#8220;Selena Gomez&#8221; with the U.S. Patent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113],"tags":[],"class_list":["post-1404268","post","type-post","status-publish","format-standard","category-music-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-27 01:55:26","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KKCH - The Lift FM","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kkch","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts\/1404268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/comments?post=1404268"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/posts\/1404268\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/media?parent=1404268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/categories?post=1404268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kkch\/wp-json\/wp\/v2\/tags?post=1404268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}