{"id":480435,"date":"2019-01-03T11:26:32","date_gmt":"2019-01-03T18:26:32","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=774422"},"modified":"2019-01-03T11:26:32","modified_gmt":"2019-01-03T18:26:32","slug":"hip-hop-continued-to-dominate-the-music-business-in-2018","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/hip-hop-continued-to-dominate-the-music-business-in-2018\/","title":{"rendered":"Hip-Hop Continued to Dominate the Music Business in 2018"},"content":{"rendered":"
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Hip-hop dominated music streaming in 2017, leading to some eye-popping record deals<\/a> for rising stars \u2014<\/span> $8 million for Lil Pump, $10 million for XXXTentacion before his death, another $15 million for Brockhampton. That wasn\u2019t a one-year spurt in listening,<\/span> according to the new year-end report published on Thursday by BuzzAngle<\/a>, which tracks music consumption data<\/span>.<\/span> Impressively, hip-hop continued to consolidate its lead over other genres in 2018.<\/span><\/p>\n

Listeners sought out more rap singles and more rap albums last year. Hip-hop tracks were already more popular than any other kind in 2017, accounting for 20.9% of songs consumption. That number jumped to a stunning 24.7% in 2018, meaning that nearly a quarter of all tracks listened to in the U.S. came from rap. (BuzzAngle<\/a> measures track consumption by combining sales and on-demand streams at the rate of 1 sale = 150 on-demand streams.)<\/span><\/p>\n

In addition, a sizable gulf opened up between rap and its genre competitors last year. In 2017, hip-hop was in a tight race with rock, which pulled in 19.8% of all songs consumption. But consumption of rock tracks dropped precipitously in 2018, down to 11.7%. That means hip-hop now has an impressive lead over the runner-up genre, pop, which accounted for 19% of all songs listening.<\/span><\/p>\n

Though rap albums lagged behind rock albums in 2017 \u2014 17.5% of total consumption relative to 22.2% \u2014 that changed drastically in 2018 as well. Just like rap songs, rap albums experienced major growth in popularity, rising to account for 21.7% of all album consumption. In contrast, rock full-lengths\u2019 share of listening fell to 14%. Pop albums are now rap\u2019s closest competitor, accounting for 20.1% of all album listening. (BuzzAngle measures album consumption by combining physical and digital sales, song downloads at the rate of 10 downloads = 1 album and on-demand streams at the rate of 1,500 on-demand streams = 1 album.)<\/span><\/p>\n

The demand for hip-hop is so high that even when rap albums come out at odd times, they still succeed. Bronx rapper\u00a0A Boogie wit da Hoodie released\u00a0Hoodie SZN\u00a0<\/em>without a walk-up hit single on the Friday before Christmas, when listeners are typically obsessed with holiday music and don\u2019t pay attention to much else. But the unorthodox strategy didn\u2019t impede sales: Hoodie SZN<\/em> debuted at Number Two behind another rap album, 21 Savage\u2019s I Am > I Was<\/em>. \u201cHip-hop is being consumed at a historic rate,\u201d says Michael \u2018Emm\u2019 Acheampong-Boateng, who co-manages A Boogie. \u201cThe genre\u2019s never been higher. The fans are engaged, and they\u2019re willing to spend money.\u201d<\/p>\n

Rap\u2019s growth can be attributed almost entirely to its reactivity on streaming services: 92% of the genre\u2019s total consumption is from on-demand streams, according to BuzzAngle, while just 3.7% is from actual album sales.<\/span><\/p>\n

But that\u2019s not a bad thing, because album sales fell 18.2% in 2018, accelerating from a 14.6% decline in 2017. Meanwhile, on-demand streams grew 35.4% in 2018, following a 38.4% bump in 2017. Effectively rap is trading off soon-to-be-underwater beachfront property for prime real estate on high ground. Expect to hear about more major deals in the coming year.<\/span><\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Hip-hop dominated music streaming in 2017, leading to some eye-popping record deals for rising stars \u2014 $8 million for Lil Pump, $10 million for XXXTentacion before his death, another $15 million for Brockhampton. That wasn\u2019t a one-year spurt in listening, according to the new year-end report published on Thursday by BuzzAngle, which tracks music consumption […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-480435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-12 04:38:42","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/480435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=480435"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/480435\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=480435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=480435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=480435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}