{"id":480768,"date":"2019-01-11T10:14:11","date_gmt":"2019-01-11T17:14:11","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=777692"},"modified":"2019-01-11T10:14:11","modified_gmt":"2019-01-11T17:14:11","slug":"spotify-now-has-200-million-users-but-only-half-of-them-pay-for-music","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/spotify-now-has-200-million-users-but-only-half-of-them-pay-for-music\/","title":{"rendered":"Spotify Now Has 200 Million Users, But Only Half of Them Pay for Music"},"content":{"rendered":"
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Spotify<\/a> has hit 200 million monthly active users, the 10-year-old streaming service announced during an interview<\/a> at Las Vegas\u2019s Consumer Electronics Show this week.<\/p>\n

In November, Spotify said in a financial disclosure to investors that it had 191 million monthly active users, 87 million of them paying subscribers and 109 million of them on the free, ad-supported tier \u2014 which means that even if all of the 9 million users it\u2019s added since then were on the premium subscription tier, Spotify would still only be drawing monthly subscription fees from 50 percent of its user base. But according to global head of communications Dustee Jenkins, the company is focused on growth \u201cfirst and foremost.\u201d<\/p>\n

\u201cWe\u2019ve said all along, we want to focus on growth,\u201d Jenkins said in the CES event. \u201cWe believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don\u2019t have Spotify. There are still parts of the United States where Spotify is not widely used.\u201d She added that the company is well aware that there\u2019s \u201ca lot of competition\u201d in the music-streaming space and that \u201cwe\u2019re only as good as the user thinks we are, so we have to continue to enhance our service.\u201d<\/p>\n

The company was scant on further details about its advances in the streaming market, but it has been ramping up its advertising (both original<\/a> and third-party<\/a>) in recent months and doubling down on promoting non-musical content on its platform. Jenkins said Spotify believes there is a \u201csignificant opportunity in podcasts,\u201d calling diversity of audio content a \u201cgame-change.\u201d This idea echoes the desires of many other digital music companies recently, such as Pandora<\/a> and Apple, to broaden their offerings beyond music itself to lure in more all-around entertainment fans.<\/p>\n

The Swedish streaming service\u2019s next earnings report, for the fourth quarter of 2018, is slated for February 6th.<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify has hit 200 million monthly active users, the 10-year-old streaming service announced during an interview at Las Vegas\u2019s Consumer Electronics Show this week. In November, Spotify said in a financial disclosure to investors that it had 191 million monthly active users, 87 million of them paying subscribers and 109 million of them on the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-480768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-12 12:58:55","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/480768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=480768"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/480768\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=480768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=480768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=480768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}