{"id":480848,"date":"2019-01-14T07:26:11","date_gmt":"2019-01-14T14:26:11","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=778514"},"modified":"2019-01-14T07:26:11","modified_gmt":"2019-01-14T14:26:11","slug":"metallica-prep-new-beer-brand-enter-night","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/metallica-prep-new-beer-brand-enter-night\/","title":{"rendered":"Metallica Prep New Beer Brand, \u2018Enter Night\u2019"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/01\/shutterstock_9945149am.jpg\" class=\"ff-og-image-inserted\"\/><\/div>\n<p class=\"p1\"><span class=\"s1\">Months after debuting their own line of whiskey, <a href=\"https:\/\/www.rollingstone.com\/t\/metallica\/\" id=\"auto-tag_metallica\" data-tag=\"metallica\">Metallica<\/a> have teamed with Stone Brewing to announce their own beer brand, \u201cEnter Night.\u201d Described as \u201ca hoppy pilsner played through a distortion pedal,\u201d the beer first appeared on the band\u2019s fall 2018 tour dates and will gain full U.S. distribution in the first quarter of 2019. A spring rollout will include Europe, Australia, China and elsewhere.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Metallica collaborated directly with the brewing team at Arrogant Consortia, an imprint of Stone Brewing, to craft the product \u2013\u00a0sampling the beverage at the company\u2019s brewery in San Diego, California; at their own Bay Area headquarters and backstage at shows. Metallica\u2019s Lars Ulrich and Stone co-founder Greg Koch also compared beer notes at the drummer\u2019s home.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cThe amount of ideals and outlooks that Metallica and Stone Brewing share are endless,\u201d Ulrich said in a statement. \u201cI\u2019m always blown away about how similar our paths forward have been. Our view of the worlds that we each inhabit, of creativity and process, and sense of place in relation to our peers and \u2018The Man\u2019 are almost identical. This collaboration is beyond effortless and pure, and we can\u2019t wait to share this incredible beverage with everyone out there.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Koch praised the band for staying true to their creative vision. \u201cI remember seeing Metallica on the cover of a magazine just after the \u2018Black Album\u2019 was released,\u201d he said. \u201cOn the cover was a quote that resonated with me to this day: \u2018Metallica didn\u2019t go to number one, number one came to them.\u2019 \u00a0I loved what that meant. Do it your way and never compromise your art. If you\u2019re great at what you do people will come. I view that simple quote as one of the founding philosophical elements of Stone Brewing.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Metallica previously ventured into the booze market with their whiskey, \u201cBlackened,\u201d which they released in 2018 through their own Sweet Amber Distilling Co. The company developed its own <a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/metallica-whiskey-distilling-process-blackened-723508\/\">patent-pending enhancement process<\/a> to craft the product, using the low frequencies of the band\u2019s music to vibrate the barrels and enhance the flavor.<\/span><\/p>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/metallica-enter-night-beer-brand-778514\/\" target=\"_blank\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Months after debuting their own line of whiskey, Metallica have teamed with Stone Brewing to announce their own beer brand, \u201cEnter Night.\u201d Described as \u201ca hoppy pilsner played through a distortion pedal,\u201d the beer first appeared on the band\u2019s fall 2018 tour dates and will gain full U.S. distribution in the first quarter of 2019. 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