{"id":481077,"date":"2019-01-18T14:55:39","date_gmt":"2019-01-18T21:55:39","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=780996"},"modified":"2019-01-18T14:55:39","modified_gmt":"2019-01-18T21:55:39","slug":"kanye-west-sounds-revitalized-on-ynw-melly-song-mixed-personalities","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/kanye-west-sounds-revitalized-on-ynw-melly-song-mixed-personalities\/","title":{"rendered":"Kanye West Sounds Revitalized on YNW Melly Song \u2018Mixed Personalities\u2019"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/01\/shutterstock_6014809hW.jpg\" class=\"ff-og-image-inserted\"\/><\/div>\n<p><a href=\"https:\/\/www.rollingstone.com\/t\/kanye-west\/\" target=\"_blank\" rel=\"noopener\">Kanye West<\/a> became hip-hop establishment because he was never willing to conform to other artists\u2019 styles. But in the last few months, the 41-year-old visionary reversed course, skewing his own sound by ingratiating himself to the SoundCloud generation. In some cases, it\u2019s been commercially successful (albeit creatively bankrupt) like\u00a0<a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/kanye-west-lil-pump-i-love-it-video-720302\/\" target=\"_blank\" rel=\"noopener\">\u201cI Love It\u201d featuring Lil Pump<\/a>. And in other cases, flat-out disturbing, like his\u00a0<a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/kanye-west-has-two-different-apologies-broadway-xxxtentacion-766108\/\" target=\"_blank\" rel=\"noopener\">XXXTentacion collaboration \u201cOne Minute.\u201d<\/a><\/p>\n<p>But on\u00a0<a href=\"https:\/\/www.instagram.com\/ynw.melly\/?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">YNW Melly<\/a>\u2018s \u201cMixed Personalities,\u201d West\u2019s vision is realized. The song, from its Cole Bennett-directed visual to its overtly processed vocals, sounds unmistakably current. But West\u2019s verse amplifies how indebted <a href=\"https:\/\/www.rollingstone.com\/t\/ynw-melly\/\" id=\"auto-tag_ynw-melly\" data-tag=\"ynw-melly\">YNW Melly<\/a> is to West\u2019s now-classic album\u00a0<a href=\"https:\/\/www.rollingstone.com\/music\/music-features\/making-of-808s-heartbreak-759011\/\" target=\"_blank\" rel=\"noopener\"><em>808s &amp; Heartbreak.<\/em><\/a>\u00a0By rediscovering his old sound the way a new generation hears it, West sounds completely revitalized.<\/p>\n<p>\u201cI think I got mixed personalities\/This bitch switched up my whole mentality,\u201d Kanye sings through AutoTune with glee. The line feels like it was delivered with a wink. After the <em>ye<\/em> artist spent the majority of 2018 dealing with the <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/watch-kanye-west-talk-ye-mental-health-in-new-interview-629201\/\" target=\"_blank\" rel=\"noopener\">stigma of his mental health issues<\/a> it\u2019s disarming to hear him sing about \u201cMixed Personalities\u201d in the context of a straight forward pop song. It\u2019s also a tad offensive (but even that harks back to peak-Ye.)<\/p>\n<p>Instead of overwhelming \u201cMixed Personalities\u201d with his sonic footprint, West is comfortable playing co-conspirator to YNW Melly. The Florida rapper is rising thanks to emotionally raw songs like \u201cMurder on my Mind,\u201d so it\u2019s nice to see Melly on the happier side of the spectrum for a change.<\/p>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/ynw-melly-kanye-west-mixed-personalities-780996\/\" target=\"_blank\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kanye West became hip-hop establishment because he was never willing to conform to other artists\u2019 styles. But in the last few months, the 41-year-old visionary reversed course, skewing his own sound by ingratiating himself to the SoundCloud generation. In some cases, it\u2019s been commercially successful (albeit creatively bankrupt) like\u00a0\u201cI Love It\u201d featuring Lil Pump. And [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-481077","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-12 20:08:34","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/481077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=481077"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/481077\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=481077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=481077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=481077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}