{"id":485606,"date":"2019-05-08T11:07:06","date_gmt":"2019-05-08T17:07:06","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=832009"},"modified":"2019-05-08T11:07:06","modified_gmt":"2019-05-08T17:07:06","slug":"pink-houses-yuppie-scum-and-beastie-boy-kidnappings-relive-mtvs-most-insane-contests","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/pink-houses-yuppie-scum-and-beastie-boy-kidnappings-relive-mtvs-most-insane-contests\/","title":{"rendered":"Pink Houses, Yuppie Scum and Beastie Boy Kidnappings: Relive MTV\u2019s Most Insane Contests"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/05\/motley-crue-mtv-insane-contests.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>In 1984, a man named Kurt Jefferis nearly partied to death with <a href=\"https:\/\/www.rollingstone.com\/t\/van-halen\/\" id=\"auto-tag_van-halen\" data-tag=\"van-halen\">Van Halen<\/a>. Jefferis was the winner of <a href=\"https:\/\/www.rollingstone.com\/t\/mtv\/\" id=\"auto-tag_mtv\" data-tag=\"mtv\">MTV<\/a>\u2019s \u201cLost Weekend\u201d contest and his prize was a few days of debauchery on the road with the Eighties metal legends. The promotion was a massive success for MTV, which aired much of the mayhem, including the moment Van Halen brought Jefferis on stage, smashed his face into a giant cake and showered him with champagne. But there was also plenty of footage not suitable for broadcast: Van Halen and their crew pumped Jefferis full of drugs and booze, and at one point David Lee Roth locked him in the shower with a stripper. But as the night wore on, it became clear that Jefferis did not have the constitution for this kind of partying. Finally, a friend he\u2019d brought along alerted producers that Jefferis had a plate in his head, the result of a traumatic injury, and that he should not be consuming drugs and alcohol at all, much less imbibing at VH levels.<\/p>\n<p>\u201cThe next morning, I had one of the worst hangovers of my life,\u201d Jefferis recalled in Rob Tennenbaum and Craig Marks\u2019 MTV oral history, <em>I Want My MTV<\/em>. \u201cOn the second night, Alex Van Halen handed me a sixteen-ouncer and said, \u2018You\u2019re not leaving this spot until you drink that beer.\u2019 I poured it out in a trash can.\u201d<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/oMlxspJs2nM?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Jefferis story is now the subject of Bradford Thomason and Brett Whitcomb\u2019s new short documentary, <a href=\"https:\/\/www.tribecafilm.com\/filmguide\/lost-weekend-2019\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>Lost<\/em> Weekend<\/a>, which recently premiered at the Tribeca Film Festival. \u201cThis was the Wild West of the cable era and [MTV executives] were doing anything they could to connect with viewers,\u201d Thomason recently told <a href=\"https:\/\/pagesix.com\/2019\/04\/20\/sex-cocaine-and-van-halen-inside-mtvs-wild-80s-contests\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>The New York Post<\/em><\/a>. \u201cThey were flying by the seats of their pants, trying 100 different things to see what stuck.\u201d<\/p>\n<p>\u201cLost Weekend\u201d may go down as MTV\u2019s most infamous contest, but it was one of many outrageous ideas executives cooked up during the Eighties and early Nineties. Thanks to archive-minded MTV viewers, many of the promotional spots for these contests have made it onto YouTube. They capture the sublime ridiculousness of the era, when the network was flush with cash and eager to attract viewers and win the good graces of the world\u2019s biggest musicians. But as Jefferis\u2019 story shows, there was often a seedier side to these contests that emerged when the cameras were turned off.<\/p>\n<p><strong>\u201cPaint the Mutha Pink\u201d With John Mellencamp<br \/><\/strong>Director of Promotion and Artist Relation John Sykes was the mastermind behind most of MTV\u2019s contests during the Eighties, and \u201cPaint the Mutha Pink\u201d stands alongside \u201cLost Weekend\u201d as one of his most famous \u2014 though not necessarily for the reasons intended. The concept was to buy a house in Mellencamp\u2019s hometown of Bloomington, Indiana and give it away to a fan on the condition that they paint it pink, after the rocker\u2019s 1983 hit, \u201cPink Houses.\u201d But the first house MTV purchased was right next to a toxic waste dump, and they were forced to buy another. Per Sykes in <em>I Want My MTV<\/em>, the first house stayed on the network\u2019s books until about 1992 when they were finally able to write it off.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eP0l-H4tAik?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>The deed to the non-toxic house ended up going to a Seattle, Washington woman named Susan Miles, who, as part of her prize package, also received a pink jeep, a new stereo and \u2014 because why not \u2014 a garage full of Hawaiian Punch. Mellencamp also treated Miles to a ride on his motorcycle, a free house show and a private screening of the 1984 flick <em>Streets of Fire<\/em> (cool?). But to be perfectly honest, the <a href=\"https:\/\/www.youtube.com\/watch?v=X8Kc3XckTwk\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">footage<\/a> from the actual contest pales in comparison to the bonkers promo, in which MTV apparently bought a <em>third<\/em> house, had a bunch of college kids paint it pink and let someone drive a chopper right through it.<\/p>\n<p><strong>M\u00f6tley Cr\u00fce\u2019s Cruise to Nowhere<\/strong><em><br \/><\/em>Anticipating the musical cruise fad by a couple decades, this contest let one lucky fan ride straight through the Bermuda triangle with M\u00f6tley Cr\u00fce and a whole host of strange characters. In the promo, Tommy Lee really sells his pirate impression, though Vince Neil\u2019s could use some work. There\u2019s also some ridiculously <a href=\"https:\/\/youtu.be\/69Db1wVkvfw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">corny footage<\/a> from the contest as well \u2014 though the audio quality is warped beyond belief \u2014 in which the band narrate their adventures on the high sea in messages-in-bottles that later wash-up on the shore.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/69Db1wVkvfw?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>Despite the lack of on-camera mayhem, one of the lucky cruise attendees, Guy Furrow \u2014 a.k.a. <a href=\"http:\/\/www.missguy.net\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Miss Guy<\/a>, the drag-clad DJ and lead singer of the Toilet B\u00f6ys \u2014 <a href=\"https:\/\/www.youtube.com\/watch?v=GLP5OVLO5ZU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">has<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=a2__YaLb6pM\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">dished<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=3szyIbzdcls\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">repeatedly<\/a> about the experience. Furrow entered himself and his roommates into the contest, and when one of them won, he obviously tagged along. In <em>I Want My MTV<\/em>, Furrow recalled getting fully decked out for a party with M\u00f6tley Cr\u00fce and causing \u201ca bit of a scene\u201d when he walked in. \u201cTommy Lee thought I was a hot, leggy blonde chick, and kept saying he was gonna take me back to his room,\u201d Furrow said. \u201cThen someone told him I wasn\u2019t a woman. That was right before I blew him. I\u2019m kidding, I didn\u2019t sleep with any of them.\u201d<\/p>\n<p><strong>INXS Texas Trailer Park Hoedown<br \/><\/strong>MTV apparently had a thing for giving away property in the Eighties: Along with \u201cPaint the Mutha Pink,\u201d they <a href=\"https:\/\/youtu.be\/rRBZxwSef24\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">bought and gave away<\/a> Jon Bon Jovi\u2019s childhood home in New Jersey (the winners quickly sold it after being slapped with $70,000 in taxes on their winnings) and they even purchased 100 acres of ranch land in Texas under the guise of giving away an <a href=\"https:\/\/youtu.be\/0D1XFPXgR48\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">entire town<\/a> (the winner was a woman who <a href=\"https:\/\/apnews.com\/01cce029880a145c8563c9246a8ed123\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">turned down<\/a> the land for some cash instead; she also wasn\u2019t even an MTV viewer, just a huge contest enthusiast). Then, in 1988, MTV wrangled Australian rockers INXS to help them give away a desolate trailer park in Point, Texas.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bYjjA3myd44?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>According to an article in the <a href=\"https:\/\/www.collegian.psu.edu\/archives\/article_8c6663d3-72c0-5da1-84be-caf47ca0a961.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Penn State student newspaper<\/a> (two contestants were Penn State students), the contest was nearly derailed by a hurricane, but the organizers quickly relocated to a bar in nearby Dallas. Apparently, MTV captured enough footage over the course of that day to air a special that lasted an unconscionable seven hours, though only a three minute snippet exists. In it Michael Hutchence and Jon Farriss get interviewed by a VJ with a chicken before picking the trailer park winner out of a pink cowboy hat.<\/p>\n<p><strong>Foreclose on a Yuppie<br \/><\/strong>By the end of the Eighties, MTV was one of the biggest networks in the world and the crown jewel of the media conglomerate Viacom. So naturally it celebrated the end of the decade by deigning to let one lucky viewer get revenge on the most loathsome product of the Reagan era: Yuppie scum. In the promo, an authentic young alt takes over the life of some nondescript suit named Gavin, teasing a prize package that featured a Manhattan apartment, a new BMW, $50,000 and the services of a financial advisor.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nF8PTksbfmw?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>The actual winner was a 23-year-old Ohio man named John Rogers, but it came at a tragic cost. Not long after winning, per <a href=\"https:\/\/www.chicagotribune.com\/news\/ct-xpm-1990-09-24-9003200036-story.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>The Chicago Tribune<\/em><\/a>, Rogers crashed his prize BMW, and spine and neck injuries left him partly paralyzed in his arms and legs. On top of the initial spending spree Rogers went on after winning, the rest of his contest funds were quickly drained by medical bills and taxes.<\/p>\n<p><strong>Beastie Boys\u2019 Body Snatchers Contest<br \/><\/strong>Mix <em>License to Ill-<\/em>era Beastie Boys with a surprise spring break vacation and you get the dictionary definition of a thing that has not aged well. The conceit of this 1987 contest was that that Ad-Rock, MCA and Mike D would kidnap one lucky winner and whisk them away to Daytona, Florida for a weekend of vice. The prize package also included a cameo role in <em>Revenge of the Nerds 2<\/em> (sure, why not) and \u201cmovie star gear from Stridex.\u201d<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XMLFSYDfvXA?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>The promo for the \u201cBody Snatchers\u201d contest fits squarely in that category of things the Beastie Boys would spend the next few decades trying to atone for. First, they sneak into a woman\u2019s bedroom and try to kidnap her; later they sneak up on another woman and try to kidnap her while she\u2019s using the bathroom. The actual contest winner was a young guy the Beastie Boys exclusively referred to as \u201cDrunken Hero\u201d (they gave him a sweatshirt to match) and the only part in the <a href=\"https:\/\/www.youtube.com\/watch?v=_uTZLmuRSR4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">surviving footage<\/a> that won\u2019t make you cringe is the sequence where the Beastie Boys tear through a restaurant in search of their unsuspecting victim.<\/p>\n<p><strong>On the Road With Bruce<br \/><\/strong>Leave it to Bruce Springsteen to cut through all that Eighties hedonism with the most blue-collar contest of all time \u2014 the chance to be his roadie for a week during the 1984 <em>Born In the U.S.A.<\/em> tour. Sure, MTV would pamper the winner with fancy hotels, front row seats and a Fender guitar signed by the rocker, but as Springsteen stated simply in the promo, \u201cYou gotta earn it.\u201d<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XaCEUW0FNYA?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>The winner of \u201cOn the Road With Bruce,\u201d a kid named Brian, sent in a whopping 113 entry postcards. And to his credit, the <a href=\"https:\/\/www.youtube.com\/watch?v=r1HOvYX_l3s\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">follow-up footage<\/a> found Brian lugging monitors and amplifiers, coiling wires, tuning guitars and listening very attentively to the seasoned roadies who surely had a great time making some kid do all the dirty work.<\/p>\n<p><strong>Honorable Mention<br \/><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=WTNfHpusSRc\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>Steal the Batmobile<\/em><\/a> \u2014 The winner was treated to a engine-less replica of the Batmobile from 1989\u2019s Batman, as well as $70,000 in taxes. Due to the contest\u2019s fine print, he couldn\u2019t even display it for money, so he just <a href=\"https:\/\/pagesix.com\/2019\/04\/20\/sex-cocaine-and-van-halen-inside-mtvs-wild-80s-contests\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">hotboxed<\/a> it with his friends instead.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=FxnAX1RXq9Y\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>Evict Axl Rose<\/em><\/a> \u2014 One lucky winner got the Guns N\u2019 Roses frontman\u2019s old apartment. In the promo he even promised, \u201cThis wall\u2019s only been smashed once \u2014 some guy\u2019s head but it\u2019s been repaired.\u201d<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=K9aIUx9HT-k\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>I Hate My Miserable Life<\/em><\/a> \u2014 Similar to \u201cEvict a Yuppie,\u201d this contest gave one lucky fan a chance to completely restart their life, though this one had a much happier ending. Per an old <a href=\"https:\/\/www.orlandosentinel.com\/news\/os-xpm-1990-05-03-9005025843-story.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>Orlando&nbsp;Sentinel<\/em><\/a> article, the winner negotiated the hell out of the prize package: She asked MTV to convert the $13,000 they\u2019d set aside for a year\u2019s rent and career services into cash, which she then used to help pay taxes on her other prizes and set up a savings account. There was also a one-way ticket to relocate to a city of her choice, but she chose to remain in her Florida hometown instead and made MTV fly her to New York to for a Bon Jovi concert.<\/p>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/pink-houses-yuppie-scum-and-beastie-boy-kidnappings-relive-mtvs-most-insane-contests-832009\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1984, a man named Kurt Jefferis nearly partied to death with Van Halen. Jefferis was the winner of MTV\u2019s \u201cLost Weekend\u201d contest and his prize was a few days of debauchery on the road with the Eighties metal legends. The promotion was a massive success for MTV, which aired much of the mayhem, including [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-485606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-18 22:09:07","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/485606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=485606"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/485606\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=485606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=485606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=485606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}