{"id":485699,"date":"2019-05-10T09:48:40","date_gmt":"2019-05-10T15:48:40","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=833939"},"modified":"2019-05-10T09:48:40","modified_gmt":"2019-05-10T15:48:40","slug":"rihannas-fenty-fashion-house-will-launch-under-luxury-giant-lvhm","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/rihannas-fenty-fashion-house-will-launch-under-luxury-giant-lvhm\/","title":{"rendered":"Rihanna\u2019s Fenty Fashion House Will Launch Under Luxury Giant LVHM"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/05\/9715163fe.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p class=\"p1\"><a href=\"https:\/\/www.rollingstone.com\/t\/rihanna\/\" id=\"auto-tag_rihanna\" data-tag=\"rihanna\">Rihanna<\/a> will launch and head a new fashion house, <a href=\"https:\/\/www.fenty.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Fenty<\/a>, after completing a historic deal with the luxury giant LVMH Mo\u00ebt Hennessy Louis Vuitton, <a href=\"https:\/\/www.nytimes.com\/2019\/05\/10\/fashion\/rihanna-lvmh-fenty.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>The New York Times<\/em><\/a> reports.<\/p>\n<p class=\"p1\">Fenty marks the first new fashion house created under the LVMH umbrella since Christian Lacroix launched in 1987. Its arrival also means Rihanna will be the first woman to create an original brand at LVMH and the first woman of color to run a fashion house at LVMH.<\/p>\n<p class=\"p1\">\u201cDesigning a line like this with LVMH is an incredibly special moment for us,\u201d Rihanna said in a statement. \u201c[LVMH Chairman] Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn\u2019t imagine a better partner both creatively and business-wise, and I\u2019m ready for the world to see what we have built together.\u201d<\/p>\n<p class=\"p1\">Fenty will be based in Paris and is set to launch its first line of ready-to-wear clothes, shoes and accessories this spring, though an exact date has yet to be announced. In 2017, Rihanna partnered with LVMH to launch her cosmetics line, Fenty Beauty.<\/p>\n<p class=\"p1\">Rihanna\u2019s foray into fashion began when she founded Fenty in 2016 as part of an agreement with Puma. The line debuted at New York Fashion Week before moving to Paris and earning positive reviews. Originally, Fenty focused on athleisure and chic streetwear (Riahnna described the clothes as what \u201cMarie Antoinette would wear if she was going to the gym\u201d), while in 2018 Rihanna launched a new lingerie line with Savage x Fenty.<\/p>\n<p><a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/rihanna-fenty-deal-lvmh-moet-hennessy-louis-vuitton-833939\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rihanna will launch and head a new fashion house, Fenty, after completing a historic deal with the luxury giant LVMH Mo\u00ebt Hennessy Louis Vuitton, The New York Times reports. Fenty marks the first new fashion house created under the LVMH umbrella since Christian Lacroix launched in 1987. Its arrival also means Rihanna will be the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":{"0":"post-485699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-19 02:09:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/485699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=485699"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/485699\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=485699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=485699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=485699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}