{"id":490829,"date":"2019-10-02T22:30:08","date_gmt":"2019-10-03T04:30:08","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=886961"},"modified":"2019-10-02T22:30:08","modified_gmt":"2019-10-03T04:30:08","slug":"post-malone-is-apparently-a-fashion-icon-now-but-who-the-heck-is-buying-his-stuff","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/post-malone-is-apparently-a-fashion-icon-now-but-who-the-heck-is-buying-his-stuff\/","title":{"rendered":"Post Malone Is Apparently a Fashion Icon Now, But Who the Heck Is Buying His Stuff?"},"content":{"rendered":"

I\u2019ve been stuck in predictably cliche L.A. traffic for what seems like a Kardashian marathon\u2019s amount of time when I realize my Uber driver has been playing the new Post Malone album<\/a> on loop. Whether you\u2019re body to body at the club or bumper to bumper on the 405, it seems you can\u2019t go anywhere these days without hearing from the chart-topping singer<\/a>.<\/p>\n

But starting this fall, you\u2019ll be seeing<\/em> a lot more of Post Malone<\/a> too. Last month, the 90s eyewear giant, Arnette, tapped Malone as their new curator and spokesperson, calling him \u201cthe perfect ambassador\u201d to relaunch the brand. Malone\u2019s role includes collaborating on a collection of tricked-out glasses that will be sold through SunglassHut.com<\/a>, and appearing in the company\u2019s ad campaigns.<\/p>\n

The new eyewear launch follows two collaborations with Crocs (yes, those crocs<\/a>) that sold out in minutes last year, and a curious partnership with Bud Light this past August, who teamed up with Malone on a limited-edition merch collection<\/a> drawing equal inspiration from the singer\u2019s tattoos and lyrics, and from America\u2019s favorite easy drinking beer.<\/p>\n

\"post<\/a><\/p>\n

In announcing their new partnership with Malone, Arnette\u2019s press release pushed words like \u201clegend\u201d and \u201cidol,\u201d and said it\u2019s his \u201cauthentic style, that makes Posty the perfect ambassador for the world\u2019s freshest trendmakers.\u201d<\/p>\n

Luigi La Mendola, Arnette\u2019s Senior Global Brand Manager, says the company was eager to work with Malone, to help them shift their aesthetic \u201cinto a more trend-driven brand.\u201d<\/p>\n

But while a celeb endorsement never hurts, Post Malone\u2019s sartorial sway seems debatable. What kind of \u201ctrend\u201d is he really driving? And who exactly is his audience? Has the wispy-haired singer, whose skipped-a-shower style and face tattoos seem perpetually ripe for SNL<\/em> impersonation, suddenly gone from being a pop star to a fashion star as well?<\/p>\n

The answer is an emphatic \u201cYes,\u201d at least according to my Hot Topic-topped driver, Jo\u00e3o, who moved to Los Angeles from Brazil a year ago, and says he\u2019s been a fan of Malone\u2019s \u201cfor forever\u201d \u2014 or at least \u201csince White Iverson exploded.\u201d<\/p>\n

\u201cPost Malone looks like a rock star,\u201d Jo\u00e3o says, as he cues up the singer\u2019s latest low-fi acoustic strummer, \u201cCircles<\/a>.\u201d \u201cJust like his music, his style is not one way or another,\u201d he offers. \u201cIt\u2019s not too pop, not too hip-hop; low-key but not gangster.\u201d<\/p>\n

Then, he adds this: \u201cWhen it comes to style,\u201d Joao says, \u201cPost Malone is like the new Axl Rose.\u201d<\/p>\n

While Malone gives off an IDGAF vibe, he actually does, it seems, give a fuck about what he wears. For the past couple of years, Malone has been working with Los Angeles-based stylist Cathy Hahn, who\u2019s helped him develop a distinctive aesthetic that mixes hip-hop and rockabilly with a generous dose of sleaze.<\/p>\n

\"Post<\/p>\n

Post Malone performs at the Bonnaroo Music and Arts Festival, in Manchester, Tenn<\/p>\n<\/div>\n

According to Hahn, the way she began working with Malone is actually the most Post Malone story ever. Hahn was part of the wardrobe department on the Walk the Line<\/em> spoof, Walk Hard<\/em><\/a>, when Malone reached out, asking if she could style him for a couple promo pics for his sophomore LP.<\/p>\n

\u201cI always say [Walk Hard\u2019s<\/em>] main character, this fake rock star, Dewey Cox, brought us together,\u201d the stylist told Dazed Magazine<\/em> in a profile earlier this year<\/a>. The two took to each other immediately.<\/p>\n

Hahn, who didn\u2019t respond to an interview request for this story, was the woman responsible for the Dolly Parton suit Malone performed in at Bonnaroo, and the rhinestone-encrusted blush pink set he wore to this year\u2019s Grammys. In the music video for \u201cCelebrate<\/a>,\u201d Malone\u2019s song with DJ Khaled and Travis Scott, Hahn put the singer in a $3,000 faux-fur women\u2019s coat by Stella McCartney. At the 2018 VMAs, Malone wore a custom, spray-painted smiley face suit as he traded verses and guitar licks with Aerosmith. Suddenly, Steven Tyler\u2019s sequined top and bedazzled leather jacket just seemed\u2026 meh.<\/p>\n

<\/blockquote>\n

It isn\u2019t all gimmicky.<\/p>\n

Malone, whose fondness for baggy sweatpants and oversized shirts made him look like he was always stumbling out of an overly aggressive frat party, is now rocking fitted turtlenecks and paisley suits with the confidence of an Englishman prancing out of a pub at 3 a.m. \u2014 and ready for another nightcap. And while the singer is still seen in oversized tees and sweats, he\u2019s upgraded his basics to brands like Carhartt<\/a> and Heron Preston<\/a>. His current go-to pair of shoes, meantime: black Saint Laurent boots (retail price: $895<\/a>).<\/p>\n

Part of Malone\u2019s appeal when it comes to fashion, though, is his ability to mix designer brands with custom pieces (and reportedly, Amazon belt buckles<\/a>). Hahn, an L.A. native, has tapped independent artists like Angeleno airbrushing artist, Isa Beniston, and chain-stitch and embroidery master Bill Farrelly, to design original pieces for Malone\u2019s red carpet appearances and shows. Together, they\u2019ve created outfits that one fashion editor I spoke to said reminded him of, \u201cDIY bar mitzvah shirts and carnival getups.\u201d \u201cIt\u2019s like a caricature, but also kind of cool,\u201d the editor said. \u201cIronic high fashion.\u201d<\/p>\n

\"Post<\/p>\n

Post Malone performs during the Bud Light Super Bowl Music Fest<\/p>\n<\/div>\n

Perhaps the true testament of Malone\u2019s sartorial prowess lies not in what he\u2019s shilling, but who he\u2019s shilling to.<\/p>\n

\u201cPost\u2019s personal style is kind of like anyone\u2019s when they were between 21 and 24,\u201d says Michelle Runch, an Los Angeles-based marketing executive who has worked on projects with everyone from Jay-Z to the Los Angeles Rams. \u201cHe is experimenting and ever-evolving, and people find that relatable.\u201d<\/p>\n

Runch, who counts herself as a fan, says it\u2019s also Malone\u2019s authenticity that makes him so engaging for both brands and fans alike. \u201cI think brands want to work with him for the obvious: he\u2019s a number one-selling artist and an All-American guy that clearly appeals to a broad fan base \u2013 myself included,\u201d Runch says. \u201cHe is truly himself no matter the situation, and someone that brands like Crocs and Bud Light can authentically work with to create products their consumers will love.\u201d<\/p>\n

Like his music, Malone\u2019s personal aesthetic is getting increasingly harder to categorize, but that might not be a bad thing. His awkward mix of sing-song rap and truck stop pop is at once sunny and grungy, like a pair of white Converse you keep scuffing up. It may not be everyone\u2019s cup of tea, but there\u2019s no denying the appeal of a classic pair of Chucks. In the same way, Malone is becoming someone whose style is as much his own, as it is accessible for everyone to make their own as well.<\/p>\n

\u201cPost is a product of his environment,\u201d offers Alex James, the owner of the L.A.-based lifestyle brand, PLEASURES<\/a>. \u201cHe mixes styles from every genre and puts it together in a digestible way. It doesn\u2019t matter if brands like him or not \u2013 he\u2019s an artist and will do whatever the fuck he wants. I can respect that.\u201d<\/p>\n

While you haven\u2019t seen Malone making the rounds at fashion week just yet, it may not be long before he\u2019s front row with Wintour and co. Last July, Vogue<\/em> called him \u201cmenswear\u2019s most underrated star<\/a>\u201d and there are now entire Reddit threads and Instagram accounts documenting his daily outfits<\/a>.<\/p>\n

For Joao, my Uber driver, it\u2019s less about what Malone is wearing though, but how<\/em> he\u2019s wearing it. \u201cI love that he expresses himself the way he wants to, and doesn\u2019t look like he\u2019s trying too hard,\u201d Joao says, turning up the volume in our car. \u201cHe shows that you can be whoever you want and do whatever you want and that,\u201d he starts to shout, \u201cmakes me happy!\u201d<\/p>\n

The rest of our ride is unquestionably turnt and uncomfortably nerve wracking as Joao starts singing and dancing to \u201cCircles,\u201d hands waving in the air, farther and farther away from the steering wheel.<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been stuck in predictably cliche L.A. traffic for what seems like a Kardashian marathon\u2019s amount of time when I realize my Uber driver has been playing the new Post Malone album on loop. Whether you\u2019re body to body at the club or bumper to bumper on the 405, it seems you can\u2019t go anywhere […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-490829","post","type-post","status-publish","format-standard","category-music-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-21 19:04:22","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/490829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=490829"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/490829\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=490829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=490829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=490829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}