{"id":491408,"date":"2019-10-18T09:35:07","date_gmt":"2019-10-18T15:35:07","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=900767"},"modified":"2019-10-18T09:35:07","modified_gmt":"2019-10-18T15:35:07","slug":"i-wanna-be-mvp-i-want-a-grammy-damian-lillards-plan-to-balance-music-and-basketball","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/i-wanna-be-mvp-i-want-a-grammy-damian-lillards-plan-to-balance-music-and-basketball\/","title":{"rendered":"\u2018I Wanna Be MVP. I Want a Grammy\u2019: Damian Lillard\u2019s Plan to Balance Music and Basketball"},"content":{"rendered":"<p>On Wednesday night in Salt Lake City, Portland Trail Blazers guard <a href=\"https:\/\/www.rollingstone.com\/t\/damian-lillard\/\" id=\"auto-tag_damian-lillard\" data-tag=\"damian-lillard\">Damian Lillard<\/a> put up 25 points in 29 minutes in a preseason win against the Utah Jazz. The next morning, Dame D.O.L.L.A. \u2014 Lillard\u2019s hip-hop pseudonym \u2014 dropped his new music video for \u201c<a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/damian-lillard-dame-dolla-money-ball-video-jeremih-900381\/\">Money Ball<\/a>.\u201d Later that night brought another preseason game for Lillard, this time versus the Nuggets in Denver, and the following morning Dame D.O.L.L.A. readied the deluxe-edition release of his best album to date.<\/p>\n<p>This balancing act is the new normal for the All-NBA athlete hoping to conquer the Bo Jackson-esque task of ascending to the zenith of two viciously competitive arenas. \u201cIt\u2019s been a really good stretch for me as far as basketball and my music. I think this is just the beginning,\u201d Lillard tells <em>Rolling Stone<\/em>. \u201cAnytime you\u2019re doing something like this, when you have two occupations, planning is important. Everything is coming together nicely because of our plan.\u201d<\/p>\n<p> <!-- .l-article-content__pull--left --> <\/p>\n<p>For Lillard, the start of the 2019-20 season marks the end of the most prosperous summer of his career as both a basketball player and a rapper: First, he eliminated the Oklahoma City Thunder with <a href=\"https:\/\/www.youtube.com\/watch?v=HMm5NtXLVDY\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u201cThe Shot\u201d<\/a> \u2014 a no-time-left, hand-in-face, 37-foot 3-pointer that <a href=\"https:\/\/www.nba.com\/article\/2019\/07\/11\/report-russell-westbrook-traded-chris-paul-rockets-thunder\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">singlehandedly<\/a> <a href=\"https:\/\/www.nba.com\/article\/2019\/07\/10\/la-clippers-acquire-paul-george-trade\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">upheaved<\/a> the Thunder franchise, launched <a href=\"https:\/\/time.com\/5577449\/damian-lillard-meme\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">countless memes,<\/a> and thrust \u201cDame Time\u201d into the viralsphere \u2014 and led the Blazers to the Western Conference Finals. After Lillard re-upped his commitment to Portland with a <a href=\"https:\/\/www.nba.com\/article\/2019\/06\/30\/report-damian-lillard-blazers-near-supermax-deal\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">huge extension<\/a>, Dame D.O.L.L.A. released his third album, <em>Big D.O.L.L.A.<\/em>, his strongest and most complete statement as a hip-hop artist yet. The album, a 10-track collection of what he calls \u201cpure\u201d rap songs, showcases Lillard\u2019s nimbleness and versatility as a rapper \u2014 qualities he shares as an all-star point guard.<\/p>\n<p><em>Big D.O.L.L.A.<\/em> arrived this summer with guests like Lil Wayne (a frequent collaborator), Jeremih, and Mozzy alongside emerging artists like Marley Waters, Brookfield Duece, and more. The guest list increases on the just-released digital deluxe edition of the LP, with Lil Durk, Jadakiss, Benny the Butcher, and fellow Oakland native G-Eazy hopping on <em>Big D.O.L.L.A.<\/em> remixes.<\/p>\n<p>\u201cWhen you\u2019re getting up-and-comers and you\u2019re getting legends, you\u2019re getting that kind of company, that\u2019s a huge co-sign, especially when you\u2019re an athlete doing it,\u201d Lillard says. \u201cSo that means a lot to me, keeping that kind of company on my music consistently.\u201d<\/p>\n<p>While no one doubts Lillard\u2019s ability to drain 3-point shots from astonishing distances, Dame D.O.L.L.A. found himself having to reassert his talents every offseason. \u201cIn the past, I would do my albums and all my music in the summer, and when the season started, it would completely go away,\u201d he says. \u201cSo it was hard to keep the audience and keep people\u2019s attention and keep it fresh in their minds, where they\u2019re treating me like an artist.\u201d<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/mP96O3iAQDM?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>To keep pushing forward on his music career \u2014 tracks off <em>Big D.O.L.L.A.<\/em> have recently graced tastemaking Spotify playlists and soundtracked TV shows like HBO\u2019s <em>Ballers<\/em> \u2014 he formulated a plan so Dame D.O.L.L.A. could stay active while Lillard concentrated on basketball.<\/p>\n<p>\u201cThis summer, we recorded enough music where I could be rolling it during the season. For example, if it\u2019s a big game, I have music ready to go,\u201d Lillard said, teasing NBA holidays like All-Star Weekend, the Christmas slate, or just a Dame Time-dominated game as a potential landing spot for new music.<\/p>\n<p>\u201cOne of my friends who I grew up with at home who\u2019s an up-and-coming artist, Tree Thomas, me and him have a mixtape called <em>D.O.L.L.A. Tree<\/em> that we have already done that I\u2019m going to put out at some point during the season,\u201d Lillard says. \u201cI\u2019m just making sure I have music to release during the season so it doesn\u2019t go completely dead. It\u2019s stuff like that where I\u2019m not losing momentum and I\u2019m not just disappearing after doing a bunch of music.\u201d<\/p>\n<p>That \u201cbunch of music\u201d included a pair of diss tracks aimed at retired basketball star Shaquille O\u2019Neal, perhaps <a href=\"https:\/\/www.youtube.com\/watch?v=1f9IgOjZjn4\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">the NBA\u2019s first bonafide(ish) rapper<\/a> but someone who was instantly overmatched in his battle of words with Lillard.<\/p>\n<p>O\u2019Neal fired the first salvo after Lillard <a href=\"https:\/\/www.youtube.com\/watch?v=Wj8QJuSuVhw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">stated on the Joe Budden Podcast<\/a> that he was a better rapper than Shaq. Two D.O.L.L.A. songs later \u2014 \u201c<a href=\"https:\/\/soundcloud.com\/damianlillard0\/dame-dolla-reign-reign-go-away\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Reign Reign Go Away<\/a>\u201d and \u201cI Rest My Case,\u201d the latter appearing on the <em>Big D.O.L.L.A.<\/em> deluxe edition \u2014 Lillard claimed victory. Part of what made Lillard\u2019s lyrical evisceration of Shaq so devastating was the immediacy and fastidiousness in which he savagely countered O\u2019Neal\u2019s jabs; Lillard reveals he penned \u201cReign Reign Go Away\u201d in 45 minutes and \u201cI Rest My Case\u201d in 20.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3fl8mRqDhvA?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>\u201cShaq started the war, but \u2014 for now \u2014 Dame did more than enough to finish it,\u201d <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/shaq-damian-lillard-rap-beef-explainer-893406\/\"><em>Rolling Stone<\/em> said of the beef<\/a>, which came just months after Lillard engaged in <a href=\"https:\/\/www.youtube.com\/watch?v=W6VpQLxAFDw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">an NBA Draft-night battle of SoundCloud diss tracks<\/a> with the Sacramento Kings\u2019 Marvin Bagley III. \u201cIt was fun with Marvin Bagley because it was the very first time that athletes ever did something like that \u2014 a battle rap with athletes \u2014 but even then, I didn\u2019t think I\u2019d do it again,\u201d Lillard says. \u201cBut then Shaq dissed me, and he\u2019s Shaq. I gotta go back, he\u2019s too big of a deal.\u201d<\/p>\n<p>As studied as he is in making shots and reading defenses, Lillard is equally versed in the rap game. \u201cI\u2019m a huge fan of URL, the Ultimate Rap League. I\u2019ll watch Loaded Lux and Murda Mook, and Serius Jones, all those dudes, Tay Roc, K-Shine,\u201d Lillard says before adding, \u201cBut at this point, I think my battle rap career is over.\u201d<\/p>\n<p>Lillard\u2019s upbringing in Oakland fostered his ability to construct rhymes. \u201cI\u2019ve always been able to come up with words pretty easily,\u201d he adds. \u201cWhen I was a kid, my mom\u2019s older sister used to make me do book reports and stuff like that, even if it didn\u2019t involve school. If I misused a word, she would make me look up the definition and use it in a sentence. I grew up in that environment so I\u2019ve always had a very broad vocabulary, and I know something about a lot of things.\u201d<\/p>\n<p>One night earlier this month encapsulated what Lillard hopes is the perfect balance of basketball and music. On October 6th, the Trail Blazers held their annual Fan Fest at the Veterans Memorial Coliseum, the team\u2019s former arena before moving to the Moda Center a short walk away. Minutes after his Fan Fest appearance, Lillard received a phone call from his friend and fellow rapper YBN Cordae, who was about to take the stage at the Moda Center as a special guest on Logic\u2019s <em>Confessions of a Dangerous Mind<\/em> tour.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"6.374269005848\">\n<p lang=\"en\" dir=\"ltr\">Look who surprised the crowd tonight at <a href=\"https:\/\/twitter.com\/ModaCenter?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">@ModaCenter<\/a> \ud83d\udc40 <\/p>\n<p>Dame D.O.L.L.A. | <a href=\"https:\/\/twitter.com\/YbnCordae?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">@YbnCordae<\/a> <a href=\"https:\/\/t.co\/ejDQgWRQUt\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">pic.twitter.com\/ejDQgWRQUt<\/a><\/p>\n<p>\u2014 Portland Trail Blazers (@trailblazers) <a href=\"https:\/\/twitter.com\/trailblazers\/status\/1181046014465069056?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">October 7, 2019<\/a><\/p>\n<\/blockquote>\n<p>\u201cCordae just hit me like, \u2018Man, come over here,\u2019 so I walked over from Fan Fest and got onstage with him. It was pretty cool,\u201d Lillard says, adding that a small tour of live performances is \u201cdefinitely the plan\u201d next offseason.<\/p>\n<p>Lillard\u2019s new balance is also on display in the \u201cMoney Ball\u201d video: While he was previously cognizant about separating his job from his art, the video is rife with basketball references \u2014 Lillard calls the track an ode to the game of basketball hidden within a strip-club anthem \u2014 and even features a cameo by his Blazers backcourt partner C.J. McCollum. \u201cC.J. is a real friend of mine; he\u2019s more than just a teammate,\u201d Lillard says. \u201cWe spend a lot of time around each other [and] talk every day, so that was a natural environment.\u201d<\/p>\n<div id=\"attachment_900770\" class=\"wp-caption aligncenter\" readability=\"32\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-900770\" class=\"wp-image-900770 \" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/10\/thumbnail_image3.jpg?w=688\" alt width=\"664\" height=\"461\"><\/p>\n<p id=\"caption-attachment-900770\" class=\"wp-caption-text\">Damian Lillard and C.J. McCollum on the set of the \u201cMoney Ball\u201d video<\/p>\n<\/div>\n<p>Lillard \u2014 who earlier this week was dubbed \u201cBest Leader\u201d in <a href=\"https:\/\/www.nba.com\/gmsurvey\/2019\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">an annual NBA.com survey<\/a> of the league\u2019s 30 general managers \u2014 recognizes that expectations for him are higher now as both a rapper and a player; after being ousted in the Western Conference Finals, the Blazers\u2019 roster, like much of the Western Conference itself, underwent substantial changes.<\/p>\n<p>\u201cWhen you\u2019ve had that kind of roster turnover, it\u2019s gonna take time to come together and jell like we want to at a championship level, but I think we got great guys,\u201d Lillard says. \u201cWe brought in a lot of good talent, a lot of complementary players in support of what we already had. It was enough change to create some excitement instead of the same thing over and over and over. I think we\u2019re all excited about the season.\u201d<\/p>\n<p>Before the Blazers\u2019 season opener on October 23rd, however, Lillard is still in Dame D.O.L.L.A. mode, discussing how the new remixes came about. Lil Wayne appeared on the <em>Big D.O.L.L.A.<\/em> version of \u201cSorry,\u201d but the remix boasts the addition of Jadakiss: Dame says he brought the two rappers together as a reunion of sorts for \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=YS2hGS38wJU\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Death Wish<\/a>,\u201d Wayne and Jadakiss\u2019 2009 single and one of Lillard\u2019s favorite songs. \u201cI think I\u2019d make a pretty good A&amp;R guy,\u201d he quips.<\/p>\n<p>Lillard has been vocal about his desire for Dame D.O.L.L.A. to someday win a Grammy Award. \u201cFirst, I want to win a championship. I want to be MVP of the league. But to win a Grammy? That would be tight,\u201d he says at the end of his conversation with <em>Rolling Stone<\/em>.<\/p>\n<p>Soon after the interview ends, Lillard is back on Twitter, confronted by the rapper Gage who asks, \u201cOne dream wasnt enough? now u wanna come into the rap lane smh lol.\u201d<\/p>\n<p>Like staring down Paul George in a decisive Game Five with only seconds on the clock, Lillard doesn\u2019t back down:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\" readability=\"5.3781512605042\">\n<p lang=\"en\" dir=\"ltr\">What\u2019s better than one dream? \u2026 \u270c\ud83c\udffe <a href=\"https:\/\/t.co\/IGvZOyzhif\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/t.co\/IGvZOyzhif<\/a><\/p>\n<p>\u2014 Damian Lillard (@Dame_Lillard) <a href=\"https:\/\/twitter.com\/Dame_Lillard\/status\/1184932129416704000?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">October 17, 2019<\/a><\/p>\n<\/blockquote>\n<p> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/damian-lillard-dame-dolla-nba-900767\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Wednesday night in Salt Lake City, Portland Trail Blazers guard Damian Lillard put up 25 points in 29 minutes in a preseason win against the Utah Jazz. The next morning, Dame D.O.L.L.A. \u2014 Lillard\u2019s hip-hop pseudonym \u2014 dropped his new music video for \u201cMoney Ball.\u201d Later that night brought another preseason game for Lillard, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-491408","post","type-post","status-publish","format-standard","category-music-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-22 02:13:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/491408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=491408"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/491408\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=491408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=491408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=491408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}