{"id":491752,"date":"2019-10-31T11:29:13","date_gmt":"2019-10-31T17:29:13","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=903781"},"modified":"2019-10-31T11:29:13","modified_gmt":"2019-10-31T17:29:13","slug":"the-ricch-get-riccher-on-roddy-ricch-and-gunnas-start-wit-me","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/the-ricch-get-riccher-on-roddy-ricch-and-gunnas-start-wit-me\/","title":{"rendered":"The Ricch Get Riccher on Roddy Ricch and Gunna\u2019s \u2018Start Wit Me\u2019"},"content":{"rendered":"
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Roddy Ricch<\/a> is a simple man with simple pleasures. He loves: Forgiatos, Pateks, feeding the streets, bloody bottoms, ballin\u2019 (preferably every season), and racks (preferably in the middle).<\/p>\n

In short, he\u2019s a titan of industry \u2014 if said industry is rising post-regional West Coast rappers who spend the bulk of their time in Barneys. The word \u201crich,\u201d albeit it with an extra \u201cc,\u201d is right there in the name. Part of Roddy\u2019s charm, when he\u2019s not singing about the devastating effects of death, drug dealing, and economic desperation, is his commitment to rapping about the intricacies of obscene affluence. \u201cStart Wit Me,\u201d featuring Atlanta\u2019s Gunna<\/a>, adds to his musical money menagerie. The song is ostensibly about Roddy\u2019s new Draco (a firearm), bringing said Draco into a party (not the greatest idea), and not starting anything with Mr. Ricch (good advice). In reality, it\u2019s about balling between the intimidation tactics you lord over your adversaries.<\/p>\n

That\u2019s why the brilliance of \u201cStart Wit Me\u201d lies in its juxtaposition between flexes and threats, pure braggadocio and blunt brutality. In one verse, Roddy jumps between putting an enemy on a carton to drinking Chardonnay, pulling up on an unknown victim with the strap to flying his private jet like a kite. Gunna, for a brief burst, gets more poetic with his dreamed violence: \u201cI know cold hearted demons, that can smell your flesh \/ We gon\u2019 run up a pussy nigga, shoot him dead in the chest.\u201d<\/p>\n

For a full calendar year, Roddy has been on the cusp of stardom. He\u2019s managed to make a Marshmello beat sound hard<\/a>, created a song of the year contender with DJ Mustard<\/a>, and carved a new path for Compton music in the process. \u201cStart Wit Me,\u201d with its near-guaranteed streaming boost of a Gunna feature, feels like a tipping point. Predictably, the Ricch continue to get richer.<\/p>\n

Last week, Atlantic Records announced their partnership with Roddy ahead of his debut album, Please Excuse Me For Being Antisocial<\/em>, which will be released on December 6th.<\/p>\n