{"id":491860,"date":"2019-11-04T16:45:32","date_gmt":"2019-11-04T23:45:32","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=908035"},"modified":"2019-11-04T16:45:32","modified_gmt":"2019-11-04T23:45:32","slug":"if-macklemore-is-serious-about-making-an-album-about-magic-then-i-for-one-am-into-it","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kqzr\/music-news\/if-macklemore-is-serious-about-making-an-album-about-magic-then-i-for-one-am-into-it\/","title":{"rendered":"If Macklemore Is Serious About Making an Album About Magic Then I, For One, Am Into It"},"content":{"rendered":"
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For a brief, feverish time in the early 2010s, America was obsessed with the Seattle rapper Macklemore<\/a>. It started with a catchy song, 2012\u2019s \u201cThrift Shop<\/a>,\u201d a commercial juggernaut about buying ostentatious clothes for very small amounts of money. The track has aged strangely: You won\u2019t see it on many Best Songs of the 2010s that roll out over the next six weeks or so, despite its then-endless radio play. \u201cCan\u2019t Hold Us<\/a>,\u201d a blandly inspirational song perfect for soundtracking Microsoft commercials, fared better. It\u2019s not a good song, but you can still sometimes hear, over the PA system at a sports stadium, its pounding piano chords and Macklemore<\/a>\u2019s exaltations to, like, get out of bed. It\u2019s currently closing in on a billion streams on Spotify. <\/span><\/p>\n

It all faded, of course. As Macklemore likely knew from the beginning, he wasn\u2019t the best rapper in the world when he was at his peak: He publicly apologized<\/a> after winning a Grammy. After his stretch of hits, he was replaced on pop radio by other limited-run sensations, like Meghan Trainor<\/a> or Psy<\/a>, before receding from the public consciousness. I haven\u2019t listened to a Macklemore song \u2014 willingly or unwillingly \u2014 in years at this point. But that might change soon. <\/span><\/p>\n

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On Monday morning, the rapper announced that he was now very into magic. \u201cI\u2019ve been doing magic for about 2.5 years now,\u201d he said in a statement provided to HipHopDX<\/a>. I do not know whether this is true; it could certainly be a poorly executed prank. However, it does make a certain amount of sense. Macklemore was always corny. The \u201cThrift Store\u201d video features him living out a good-natured frat brother\u2019s wildest dreams of getting to wear over-the-top outfits and having it only fuel the party around him. Another way of putting it is he was always earnest \u2014 happy for the attention, but also eager to prove that he had substance, that he had something to say (His third enormous hit, \u201cSame Love<\/a>,\u201d is a heart-on-sleeve attempt from a straight musician to create an LGBTQ anthem). Magicians seem like (largely) earnest people. If what Macklemore has to say now has to do with magic, then I\u2019m listening. <\/span><\/p>\n

Assuming that Macklemore\u2019s pivot to magic is real, and the album he\u2019s planning on releasing is actually about the craft of magic, this could be something great. I recently attended a corporate event that employed a magician, which I was decidedly not into until they repaired a torn card while it was in my hand. I now think magic is amazing, and since Macklemore\u2019s announcement this morning I\u2019ve decided that I would, in fact, listen to the album he\u2019s describing. Let\u2019s get some references to Ricky Jay<\/a> in the mix, some metaphors about disappearing in a box, double-time flows about hiding a dove in your sleeve \u2014 this all sounds fun, and a lane in which Macklemore seems primed to excel in. <\/span><\/p>\n

If this is all a joke, and Macklemore releases an album <\/span>not<\/span><\/i> about magic, you will simply never hear me weigh in on the topic of his career again. <\/span><\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

For a brief, feverish time in the early 2010s, America was obsessed with the Seattle rapper Macklemore. It started with a catchy song, 2012\u2019s \u201cThrift Shop,\u201d a commercial juggernaut about buying ostentatious clothes for very small amounts of money. The track has aged strangely: You won\u2019t see it on many Best Songs of the 2010s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-491860","post","type-post","status-publish","format-standard","category-music-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-22 06:20:35","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KQZR - The Reel","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kqzr","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/491860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/comments?post=491860"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/posts\/491860\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/media?parent=491860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/categories?post=491860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kqzr\/wp-json\/wp\/v2\/tags?post=491860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}