{"id":1303377,"date":"2019-02-07T10:01:22","date_gmt":"2019-02-07T17:01:22","guid":{"rendered":"https:\/\/www.vaildaily.com\/?p=446493"},"modified":"2019-02-07T10:01:22","modified_gmt":"2019-02-07T17:01:22","slug":"coveted-taco-sponsorship-not-just-for-snowboarders","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kske\/local-news\/coveted-taco-sponsorship-not-just-for-snowboarders\/","title":{"rendered":"Coveted taco sponsorship not just for snowboarders"},"content":{"rendered":"
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Locals enjoy a meal outside the Rocky Mountain Taco Truck on Nov. 14, 2017, in Eagle-Vail. The popular taco truck spawned a smaller taco cart this year, which will be set up outside the transportation center in Avon serving breakfast burritos in the mornings throughout the ski season.<\/em><\/figcaption><\/figure>\n

AVON \u2014 Indeed, there are few local sponsorships as coveted at the free taco hook up for you and your friends.<\/p>\n

The opportunity has been available to a select few snowboarders and skateboarders through Rocky Mountain Taco, the EagleVail-based taco truck, which seeks to help out a core community of shredders on the Western Slope.<\/p>\n

But Rocky Mountain Taco wasn\u2019t the first to tell the terrain parks of America that a taco sponsorship is indeed possible for young talent.<\/p>\n

Chronic Tacos, formerly located in Avon, let the world know the taco sponsorship was real in 2016 when they sponsored Avon halfpipe skier Taylor Seaton in the X Games. With the Chronic Tacos logo airbrushed in huge, glossy lettering on Seaton\u2019s helmet as ESPN cameras zoomed in on his face, the picture left an indelible memory in the minds of those who watched.<\/p>\n

The announcers couldn\u2019t help but give Chronic Tacos numerous mentions every time Seaton dropped into the halfpipe.<\/p>\n

\u201cI remember being a little jealous, I\u2019m not going to lie,\u201d said Rocky Mountain Taco co-owner Dan Purtell. \u201cIt looked amazing.\u201d<\/p>\n

\n

Recommended Stories For You<\/h2>\n<\/p><\/div>\n

FREE AGENT IN THE TACO GAME<\/h3>\n

Flash forward to 2019, Chronic Tacos has closed its doors, and Seaton is a free agent in the taco game.<\/p>\n

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The Chronic Tacos helmet used by Seaton at the 2016 X Games competition.<\/em><\/figcaption><\/figure>\n

On his way to the World Championships, taking place Feb. 8 in Park City, Seaton received an offer from Purtell which he couldn\u2019t refuse.<\/p>\n

\u201cWe\u2019ve been wanting to welcome a skier to our skate team, and I can\u2019t think of anyone better than Taylor,\u201d Purtell said. \u201cWe can\u2019t offer much, but we let him know he can come by any time he\u2019s in town, bring his friends and family and eat for free as often as he likes.\u201d<\/p>\n

Purtell and his employees said they\u2019ll never forget what a hilarious splash the Chronic Tacos helmet made at the 2016 X Games.<\/p>\n

\u201cIt\u2019s not your average sponsor, that\u2019s for sure,\u201d Purtell said with a laugh. \u201cHe really did a lot on that day to up the recognition for tacos in the Vail Valley.\u201d<\/p>\n

Seaton said since Chronic Tacos closed its doors, he\u2019s been eating at Rocky Mountain Taco quite a bit.<\/p>\n

\u201cIt really is one of my favorite places to eat when I\u2019m back home,\u201d he said. \u201cThat\u2019s why I\u2019m so stoked on the sponsorship, it\u2019s actually going to be pretty helpful for me during those off season months when money gets tight.\u201d<\/p>\n

LUNCH FOR A LUNCH-PAIL COMPETITOR<\/h3>\n

Seaton\u2019s career spans a decade, where he\u2019s been recognized for his ability to whether the demands of the sport in relatively injury-free fashion. He\u2019s competed in X Games nine times, is often in the top 10 at major competitions, but has only had a few major podium finishes in his career.<\/p>\n

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Taylor Seaton competing in the Great Clips Men\u2019s Ski SuperPipe during X Games Aspen 2019. Photo by Pete Demos \/ ESPN Images.<\/em><\/figcaption><\/figure>\n

Seaton takes a calculated approach to contests and is known for saying his first goal in any event is to stay injury-free so he can make it to the next competition. In Seaton\u2019s last four traditional halfpipe contests, he has finished fifth three times.<\/p>\n

Seaton\u2019s lunch-pail mentality when it comes to contests has given him a level of longevity not often seen in the halfpipe. While he has been able to maintain his place in the contest scene over the years, Seaton says help from sponsors, not prize money in contests, is how he has been able to keep doing it.<\/p>\n

\u201cYou really have to manage things, it\u2019s not like other pro sports where you can forget about expenses a bit in the heat of the competition,\u201d Seaton said.<\/p>\n

\u201cIn skiing you\u2019re on the grind a lot more going from town to town, contest to contest, you\u2019ve gotta stay mindful of your bankroll because it can be gone in a flash, and then you probably won\u2019t make it to that next competition, which was your only chance to get another payday and stay in the game.<\/p>\n

\u201cThat\u2019s why getting on the Rocky Mountain Taco team will be so helpful for me,\u201d Seaton added. \u201cIt\u2019s quality ingredients and healthy food which will help me cut down on the time and expense of meals when I\u2019m back home, which will go a long way then when it comes time to start traveling again.\u201d<\/p>\n

Plus, \u201cI\u2019m all about the unconventional sponsor,\u201d Seaton said. \u201cA Rocky Mountain Taco will go great with a Montucky Cold Snack.\u201d<\/p>\n

via:: Vail Daily<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Locals enjoy a meal outside the Rocky Mountain Taco Truck on Nov. 14, 2017, in Eagle-Vail. The popular taco truck spawned a smaller taco cart this year, which will be set up outside the transportation center in Avon serving breakfast burritos in the mornings throughout the ski season. AVON \u2014 Indeed, there are few local […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[160],"tags":[],"class_list":{"0":"post-1303377","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-14 00:37:56","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSKE Ski Country","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kske","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1303377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/comments?post=1303377"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1303377\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/media?parent=1303377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/categories?post=1303377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/tags?post=1303377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}