This isn\u2019t the first time\u00a0Guerriero has succeeded Howard. When Howard left the general manager\u2019s post at Northstar,\u00a0Guerriero was named to replace her.<\/p>\n
For\u00a0Guerriero, coming to Beaver Creek is coming home. Her family moved to Boulder in the 1970s \u2014 her parents still live in nearby Louisville. In Colorado,\u00a0Guerriero started an agency to represent athletes, including Olympians. Moving the business to Southern California in 2000,\u00a0Guerriero started representing athletes competing in the X Games and similar competitions. That led to working with resorts, sponsors and media people.<\/p>\n
She landed in the Reno-Lake\u00a0Tahoe area a few years later and started working on developing and promoting events. That experience led to being hired in 2007 by Northstar \u2014 which was then in the Booth Creek Ski Holdings portfolio \u2014 as the resort\u2019s\u00a0director of events and conference services. When Vail Resorts took over,\u00a0Guerriero stayed, and worked with Howard when she was the general manager there.<\/p>\n
While she\u2019s been away from Colorado for nearly 20 years, Guerriero said returning to Beaver Creek is a homecoming \u2014 although she\u2019ll finish out the season at Northstar.<\/p>\n
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\u201cTo have this opportunity is really special,\u201d she said, acknowledging she still needs to understand the resort and its team going forward.<\/p>\n
And, she said, she looks forward to working with Howard again.<\/p>\n
Howard comes full circle<\/h2>\n
For Howard, coming back to Vail is another homecoming. It\u2019s where she started a long career with Vail Associates, the precursor of Vail Resorts.<\/p>\n Howard, who grew up on a farm in Iowa, was studying food and nutrition at the University of Northern Iowa when she saw a posting for an internship in Vail. She wrote a letter, was accepted, and soon found herself heading west.<\/p>\n \u201cI\u2019m so happy it all worked out,\u201d Howard said.<\/p>\n That internship in food and beverage led to a long career and, eventually, management.<\/p>\n While she\u2019s been in Colorado and California, \u201cVail is home,\u201d Howard said, adding she\u2019s eager to get to know that resort\u2019s leadership team and community.<\/p>\n \u201cI\u2019m excited to see how we can take the incredible experience at Vail to the next level,\u201d Howard said. \u201cThere\u2019s opportunities everywhere\u2026 I\u2019m excited for what I can do when I get in there.\u201d<\/p>\n Having worked at Vail and Beaver Creek, Howard said while the resorts are close in geography both are unique in experience and branding.<\/p>\n Howard had good things to say about\u00a0Guerriero, who was on her senior leadership team at Northstar.<\/p>\n \u201cShe\u2019ll be a great fit (at Beaver Creek),\u201d Howard said.<\/p>\n Vail Daily Business Editor Scott Miller can be reached at smiller@vaildaily.com<\/a> or 970-748-2930.<\/em><\/p>\n![\"\"](\"https:\/\/www.vaildaily.com\/wp-content\/uploads\/2019\/02\/Beth-Howard-1-244x325.jpg\")