When trying to figure out why it\u2019s been crowded on Aspen\u2019s ski slopes at times this season, don\u2019t forget to look in the mirror and at your neighbors.<\/p>\n
Aspen Skiing Co. officials said local season-pass use has soared this season because of the stellar snow conditions.<\/p>\n
\u201cWe\u2019re really seeing our pass users out in force,\u201d Jeff Hanle, Skico vice president of communications, said Tuesday. \u201cPass use is up more than non-pass use.\u201d<\/p>\n
It shouldn\u2019t be a surprise that pass use is higher than last season, when conditions weren\u2019t very good outside of February. But pass use also is higher than the previous two seasons, when conditions were more typical for most of the season. Skico is a privately held company that doesn\u2019t release exact skier visit information for competitive reasons.<\/p>\n
Chairlift sleuths have pointed to the Ikon Pass as the reason the slopes have been more crowded at the four ski areas of Aspen and Snowmass this season. An underground movement has started pasting stickers around the slopes that say \u201cStop Ikonisizing Aspen.\u201d<\/p>\n
Alterra Mountain Co., a sister to Aspen Skiing Co., started selling the Ikon Pass this season. The Crown family, which owns all of Aspen Skiing Co., is a partner in Alterra.<\/p>\n
The adult Ikon Pass includes as many as seven days combined at Aspen Mountain, Aspen Highlands, Snowmass and Buttermilk. An Ikon Base Pass includes five days combined to the Aspen-area ski resorts.<\/p>\n
There is no doubt that Ikon Pass holders from the Front Range, Steamboat Springs and Winter Park are taking advantage of the Ikon Pass to visit Aspen, Hanle acknowledged. But he said some of those pass buyers had different passes in prior seasons. Some purchased a Classic Pass, good for up to seven days on the Aspen-Snowmass slopes, and others purchased the Mountain Collective, good at a consortium of resorts.<\/p>\n
The Ikon Pass also is driving business from outside of the state among skiers who otherwise wouldn\u2019t visit Aspen.<\/p>\n
Katie Woodruff of San Francisco visited Aspen with her boyfriend in early February. She typically skis Squaw Valley-Alpine Springs, which are part of the Ikon Pass this year. Purchasing the pass gave them the incentive and opportunity to try Aspen and Snowmass. High lift-ticket prices were a deterrent to visiting before.<\/p>\n
\u201cI loved it. I wished we had stayed a little longer,\u201d Woodruff said of her trip to Aspen. \u201cEverybody was so nice.\u201d<\/p>\n
They skied one day at Aspen Mountain and one day at Snowmass before heading to Steamboat for three days.<\/p>\n
Woodruff said she intends to purchase the Ikon Pass again for next season and revisit Aspen.<\/p>\n
One pattern that has developed this season, which may be related to Ikon Pass use, is strong business on Fridays and stronger business on Saturdays, according to Hanle. The numbers taper off a bit on Sundays.<\/p>\n
Conditions were particularly crowded at base-area chairlifts at Aspen Mountain and Snowmass on Saturday morning. That fueled rumors that it was a record-setting day on Skico\u2019s slopes. The rumor was unfounded, Hanle said. Saturday did not match busiest days during the Christmas to New Year\u2019s holiday period.<\/p>\n
Nevertheless, it was a busy day and it\u2019s been a busy season.<\/p>\n
\u201cWe\u2019re going to be up strong over last season, because last season was so bad,\u201d Hanle said.<\/p>\n
Overall skier visits are up from two seasons ago. Hanle attributed much of the increase to the above-average snowfall and great conditions throughout the season so far.<\/p>\n
Klaus Obermeyer, the 99-year-old founder and owner of skiwear maker Sport Obermeyer, is fond of saying snow makes everybody in the ski business look like a genius.<\/p>\n
Alterra Mountain Co.\u00a0aimed to sell around 250,000 Ikon Passes<\/a>\u00a0for this season, according to a preseason article by The Colorado Sun. Company officials won\u2019t discuss actual sales.<\/p>\n Alterra announced Tuesday that Ikon Pass sales for the 2019-20 season start March 5. Skiers who purchased the pass this season will get a $30 renewal discount. The pass price is going up $50 from the early-bird price offered last season, so it will still cost $20 more for people renewing.<\/p>\n For this season, the best price was $899 for the adult Ikon Pass with no blackout days and $599 for the Ikon Base Pass, which had a handful of blackout days.<\/p>\n For next season, the Ikon Pass will be $949 if purchased during the early deadline and $919 for renewing buyers.<\/p>\n The Ikon Base Pass will be $649 during the early period and $619 for renewals.<\/p>\n \u201cWe are very happy with how skiers and riders have reacted to the Ikon Pass in its inaugural year,\u201d Kristin Rust, Alterra Mountain Co.\u2019s director of public relations, said in an email. \u201cThe Ikon Pass is meant to instill a sense of adventure, and we are definitely seeing that pass holders are going to multiple destinations and taking advantage of access to their favorite home mountain plus destinations that have been on their bucket list for years.\u201d<\/p>\n In an interview, Rust said the snow conditions at many resorts in Alterra\u2019s fold have stoked enthusiasm for skiing and provided incentive to purchase a pass for next season.<\/p>\n \u201cMother Nature has always been the biggest motivator for the next season,\u201d she said. \u201cSnow brings people out regardless of what pass you have.\u201d<\/p>\n Some Front Range skiers who purchased an Ikon are reassessing their options for next season. Julia Paley grew up skiing the slopes of Aspen and now lives in Denver. She purchased an Ikon Pass this year to take advantage of the seven days of skiing it allows at Aspen-Snowmass. She said she will burn through those days before the end of the season. She\u2019s been coming up for weekends to visit family and friends.<\/p>\n However, next season she\u2019s considering going to a Classic Pass or another Skico option. Although the Ikon Pass provides access to resorts such as Copper Mountain and Winter Park, Paley said the traffic congestion on Interstate 70 makes is difficult to go on a day trip. She said she would rather take the whole weekend and travel to Aspen.<\/p>\n Skico\u2019s Hanle said this season is a learning experience in how the new pass options will be used. He believes business would be up for Skico regardless of the Ikon Pass, thanks to the snow conditions. He noted that occupancy reports and anecdotal evidence indicates the ski industry is enjoying a solid season (see factbox).<\/p>\n \u201cWe\u2019re not going to whine or complain about increased use,\u201d Hanle said.<\/p>\n