{"id":1318296,"date":"2020-02-18T09:30:08","date_gmt":"2020-02-18T16:30:08","guid":{"rendered":"http:\/\/www.cmt.com\/news\/?p=1817926"},"modified":"2020-02-18T09:30:08","modified_gmt":"2020-02-18T16:30:08","slug":"study-country-fans-want-more-women-on-radio","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kske\/music-news\/study-country-fans-want-more-women-on-radio\/","title":{"rendered":"Study: Country Fans Want More Women on Radio"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:ao:image:cmt.com:689225?width=1200&amp;height=675&amp;.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><span class=\"byline\"> by <span class=\"author\"><a href=\"http:\/\/www.cmt.com\/news\/author\/cmtcomstaff\/\" title=\"Posts by CMT.com Staff\" rel=\"author\">CMT.com Staff<\/a><\/span> <span class=\"date\"><br \/>\n38m ago<\/span><br \/>\n<\/span> <\/p>\n<p>Research indicates that 84% of listeners want equal play for female artists at country radio, and those findings coincide with the official launch of the year-long <a href=\"https:\/\/www.cmtequalplay.com\/\"><strong>CMT Equal Play<\/strong><\/a> initiative.<\/p>\n<p>Today, CMT and Coleman Insights today released first-of-its-kind research unveiling unprecedented insights into country radio listeners habits and attitudes toward female artists. Debunking long-perpetuated myths claiming both female and male listeners don\u2019t want to hear female voices, CMT\u2019s Equal Play Radio Research proves they want equal play for female artists on country radio, as well as more female artists in the genre they helped to build.<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/IVFXbkIruws?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IVFXbkIruws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>Commissioned by CMT Insights, data from Coleman Insights reveals that not only do 84% of listeners want equal play for women on radio, but 7 out of 10 want more female artists in the genre. Listeners reported they would even seek out country radio more if women were specifically highlighted, with 28% saying they would listen to radio more if additional female artists were featured, versus 11% who would listen less. <\/p>\n<p>\u201cThe age-old myth that \u2018women don\u2019t want to hear women\u2019 has led to a multitude of unproven public claims about female voices on the air, including \u2018you can\u2019t play two women back-to-back\u2019 or \u2018ratings drop when you play women\u2019\u201d said Leslie Fram, Senior Vice President, Music &amp; Talent, CMT. \u201cWhen we approached Coleman Insights about this specific line of research, we were shocked to learn no one had ever commissioned data on the listeners themselves. CMT took it directly to the fans and what we found couldn\u2019t have been more clear: listeners want equal play and women do want to hear women on the radio.\u201d<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/s9ozN2wz80c?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s9ozN2wz80c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>While it may be common knowledge among industry insiders that more male artists are played on country radio than female, listeners were polled for the first time to uncover whether or not they recognized the bias. The data proves the understanding to be nearly universal, with 72% of country listeners reporting they hear more songs sung by men on country radio, with no differences shown in gender or age. <\/p>\n<p>Contrary to popular belief, CMT\u2019s Equal Play Radio Research indicates that a majority of fans are indeed open to hearing female voices, with 53% reporting no gender preference when it comes to artists. Listeners also heavily acknowledge (88%) the pivotal role females have played in country music\u2019s history, a theme that is reiterated in additional research released earlier this week by University of Ottawa\u2019s Dr. Jada Watson.<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/zPacGAykVQg?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zPacGAykVQg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>Continued Fram: \u201cThis tells us country music fans want to hear good songs period. But it also tells us that we are training listeners not to hear female voices. Without creating an equal playing field, fans don\u2019t know what they are missing. This is about a balance of gender and diversity. It\u2019s essential for all voices to be heard.\u201d<\/p>\n<p>The specific findings of the study will be discussed at an industry panel ahead of Country Radio Seminar (CRS) in Nashville on Tuesday, February 18. The research overview will be conducted by Sam Milkman, Executive Vice President and Senior Consultant, Coleman Insights and will be followed by a panel moderated by CMT\u2019s Leslie Fram with Milkman, Dr. Jada E. Watson, Cody Alan (Host &amp; Executive Producer, CMT Radio), Cris Lacy (Senior Vice President, A&amp;R, Warner Music Nashville) and Mike Molinar (General Manager, Big Machine Music).<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/AcHJA1WLUO8?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AcHJA1WLUO8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>This marks the official kick-off of CMT Equal Play campaign, the brand\u2019s year-long initiative to create measurable industry-wide action to dramatically increase female representation in country music and create a path for parity in 2020. Last month, CMT pledged 50\/50 video airplay parity for female and male artists across CMT and CMT Music channels. <\/p>\n<p>CMT Radio followed suit by announcing CMT Radio Live with Cody Alan would also be implementing 50\/50, a 100% increase in female airplay on their weeknight shows airing 7p-12midnight. Visit CMTEqualPlay.com for more information and use #CMTEqualPlay to join the conversation.<\/p>\n<p><strong>KEY FINDINGS <\/strong><\/p>\n<p>Today\u2019s country music listeners want equal play for female artists on radio stations, as well as more female artists in country music in general.<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/z_vstJJ3zGM?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/z_vstJJ3zGM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>\u2022 88% of listeners believe women play a large part in the history of Country music <\/p>\n<p>\u2022 84% of all listeners want equal play for female artists <\/p>\n<p>\u2022 About 7 in 10 of listeners want more female artists in country music <\/p>\n<p>Fans of all genders and ages are aware that male artists get more play than female artists on country radio, but contrary to popular myths about listeners not wanting to hear country songs sung by women, most fans actually have no gender preference when it comes to artists. <\/p>\n<p>\u2022 72% of listeners say they hear more songs by men on country radio than songs by women <\/p>\n<p>\u2022 Majority of fans do not have a gender preference of artists (53%)<\/p>\n<div class=\"deferred_content\"> Embedded from <a href=\"https:\/\/www.youtube.com\/embed\/JPw0v2cTAg0?feature=oembed\">www.youtube.com<\/a>. <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;iframe&quot;}\"> <iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPw0v2cTAg0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen>\t<\/iframe><\/noscript>\n<\/div>\n<p>Not only do country listeners want equal play for women, but many would even seek out more country radio if women specifically were highlighted. <\/p>\n<p>\u2022 44% of all listeners would be very interested in a radio station that spotlights women <\/p>\n<p>\u2022 28% of listeners would listen to country radio MORE if more female artists were featured<br \/>o Vs. 11% would listen less<br \/>o Vs. majority said they would listen the same amount as they do now <\/p>\n<p>METHODOLOGY: The CMT Insights study with Coleman Insights surveyed 1000 radio listeners ages 25-54, specifically screening for respondents who would rate a country station as \u201cLove it and would listen all the time,\u201d \u201cLike it a lot and would listen frequently,\u201d or \u201cLike it and would listen occasionally.\u201d<\/p>\n<p> <a href=\"http:\/\/www.cmt.com\/news\/1817926\/study-country-fans-want-more-women-on-radio\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: CMT News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by CMT.com Staff 38m ago Research indicates that 84% of listeners want equal play for female artists at country radio, and those findings coincide with the official launch of the year-long CMT Equal Play initiative. Today, CMT and Coleman Insights today released first-of-its-kind research unveiling unprecedented insights into country radio listeners habits and attitudes toward [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159],"tags":[],"class_list":{"0":"post-1318296","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-15 06:28:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSKE Ski Country","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kske","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1318296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/comments?post=1318296"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1318296\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/media?parent=1318296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/categories?post=1318296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/tags?post=1318296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}