{"id":1318314,"date":"2020-02-19T10:40:17","date_gmt":"2020-02-19T17:40:17","guid":{"rendered":"http:\/\/www.cmt.com\/news\/?p=1817997"},"modified":"2020-02-19T10:40:17","modified_gmt":"2020-02-19T17:40:17","slug":"research-says-fans-just-want-good-songs-regardless-of-singers-gender","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kske\/music-news\/research-says-fans-just-want-good-songs-regardless-of-singers-gender\/","title":{"rendered":"Research Says Fans Just Want Good Songs, Regardless of Singer\u2019s Gender"},"content":{"rendered":"<p><span class=\"byline\"> by <span class=\"author\"><a href=\"http:\/\/www.cmt.com\/news\/author\/shelburnec\/\" title=\"Posts by Craig Shelburne\" rel=\"author\">Craig Shelburne<\/a><\/span> <span class=\"date\"><br \/>\n6m ago<\/span><br \/>\n<\/span> <\/p>\n<p>A primary takeaway from a <strong><a href=\"http:\/\/www.cmt.com\/news\/1817926\/study-country-fans-want-more-women-on-radio\/\">new study commissioned by CMT<\/a><\/strong> indicates that men and women are both open to hearing more female artists at country radio, and in addition, listeners simply want to hear great songs regardless of the singer\u2019s gender.<\/p>\n<p>CMT\u2019s Senior Vice President of Music Strategy Leslie Fram hosted a panel discussion to launch the <a href=\"http:\/\/cmtequalplay.com\"><strong>CMT Equal Play<\/strong><\/a> initiative on Tuesday night in Nashville. Following introductions, researcher Sam Milkman of Coleman Insights debunked the idea that women don\u2019t want to hear women on radio. <\/p>\n<p>\u201cListeners themselves tell us they don\u2019t have any preference, one way or the other, even though radio is playing a lot more men than women,\u201d he stated.<\/p>\n<div class=\"photo\" id=\"e1d22d62\">\n<div class=\"deferred_content\"> <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;img&quot;}\"> <img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.85&amp;format=jpg&amp;width=480\" srcset=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=481 481w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=660 660w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=768 768w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=980 980w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=1200 1200w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=1500 1500w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/Sam-Milkman-speaks-1582132455.jpg?quality=0.8&amp;format=jpg&amp;width=1800 1800w\" title=\"Sam Milkman speaks\" class=\" js-srcset-img shortcode-image \" alt><\/noscript>\n<\/div>\n<\/p><\/div>\n<p>Indeed, a majority of listeners reported that they hear more men on country radio, but 53 percent of the audience doesn\u2019t have a gender preference. \u201cAcross the board, country fans said, \u2018I don\u2019t care who sings the song, as long as it\u2019s a good song,\u2019\u201d stated Jessica Lichtenfeld from Coleman Insights. <\/p>\n<p>Furthermore, Lichtenfeld indicated that 28 percent of country listeners would listen more if women were more spotlighted at radio, while 11 percent would listen less. Fifty-six percent of respondents said they would listen the same amount.<\/p>\n<div class=\"photo\" id=\"16c77d0f\">\n<div class=\"deferred_content\"> <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;img&quot;}\"> <img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.85&amp;format=jpg&amp;width=480\" srcset=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=481 481w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=660 660w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=768 768w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=980 980w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=1200 1200w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=1500 1500w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/DrJadaWatson_CodyAlan-smiles-1582133275-e1582133300137.jpg?quality=0.8&amp;format=jpg&amp;width=1800 1800w\" title=\"DrJadaWatson_CodyAlan smiles\" class=\" js-srcset-img shortcode-image \" alt><\/noscript>\n<\/div>\n<\/p><\/div>\n<p>Dr. Jada E. Watson conducted a study that found a consistent thread of 10 percent representation of women. She revealed that women received one-tenth of all daily spins, annual airplay, Top 20 songs, Top 10 songs, and songs of year-end charts at country radio. <\/p>\n<p>In addition, she pointed out that women represent only 4.2 percent of daytime country airplay, rising to 5.9 percent in evenings and overnight. She suggested that if female artists were better represented in call-out testing, there would be more balanced playlists at radio. <\/p>\n<div class=\"photo\" id=\"78db7cd8\">\n<div class=\"deferred_content\"> <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;img&quot;}\"> <img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.85&amp;format=jpg&amp;width=480\" srcset=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=481 481w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=660 660w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=768 768w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=980 980w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=1200 1200w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=1500 1500w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_CodyAlan-1582132551.jpg?quality=0.8&amp;format=jpg&amp;width=1800 1800w\" title=\"Leslie Fram, Sam Milkman, Dr. Jada Watson, Cody Alan\" class=\" js-srcset-img shortcode-image \" alt><\/noscript>\n<\/div>\n<\/p><\/div>\n<p>Along with Dr. Watson, CMT Radio personality Cody Alan called for more recurrent tracks by country\u2019s legacy female artists, such as Martina McBride and Reba McEntire, to reach gender parity. Alan has pledged equal play for men and women on his program, <em>CMT Radio Live<\/em>.<\/p>\n<p>Music publisher Mike Molinar of Big Machine Music noted that female country songwriters are finding success in 2019, represented on five of the six No. 1 singles so far this year. He observed that significant consumption on Spotify and other services does not always correlate with country airplay. In other words, fans are actively consuming singles like Maddie &amp; Tae\u2019s \u201cDie From a Broken Heart\u201d on streaming services, even though chart traction is minimal.<\/p>\n<div class=\"photo\" id=\"11aab916\">\n<div class=\"deferred_content\"> <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;img&quot;}\"> <img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.85&amp;format=jpg&amp;width=480\" srcset=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=481 481w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=660 660w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=768 768w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=980 980w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=1200 1200w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=1500 1500w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/CodyAlan_CrisLacy_MikeMolinar-speaks-1582132983-e1582133357906.jpg?quality=0.8&amp;format=jpg&amp;width=1800 1800w\" title=\"CodyAlan_CrisLacy_MikeMolinar speaks\" class=\" js-srcset-img shortcode-image \" alt><\/noscript>\n<\/div>\n<\/p><\/div>\n<p>Warner Music Nashville Executive VP, A&amp;R, Cris Lacy spoke about building the careers of female artists on that label\u2019s roster such as Ingrid Andress, Gabby Barrett, and Ashley McBryde. Lacy revealed that the label has offered record deals to up-and-coming female artists and been turned down. <\/p>\n<p>However, she added, \u201cWe\u2019re like the majority \u2013 we don\u2019t have gender preference. We just want great music. We want artists who have an incredible story to tell, who have a unique voice, who are insanely talented, and that\u2019s what we sign, male or female.\u201d Lacy shared the opinion of the panel that songs need to go up the charts faster, in order to make room for more songs and to build a touring base for new artists. <\/p>\n<div class=\"photo\" id=\"88a3e8ac\">\n<div class=\"deferred_content\"> <noscript class=\"deferred_content\" data-deferred-info=\"{&quot;type&quot;:&quot;img&quot;}\"> <img decoding=\"async\" src=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.85&amp;format=jpg&amp;width=480\" srcset=\"http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=481 481w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=660 660w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=768 768w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=980 980w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=1200 1200w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=1500 1500w, http:\/\/cmt.mtvnimages.com\/uri\/mgid:file:http:shared:cmt.com\/news\/uploads\/sites\/3\/2020\/02\/LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar-1582132816-e1582133395307.jpg?quality=0.8&amp;format=jpg&amp;width=1800 1800w\" title=\"LeslieFram_SamMilkman_DrJadaWatson_CodyAlan_CrisLacy_MikeMolinar\" class=\" js-srcset-img shortcode-image \" alt><\/noscript>\n<\/div>\n<\/p><\/div>\n<p>She also told the industry crowd that it\u2019s hard to find songs for female artists because most writers with publishing deals are trying to make money, and thus writing songs for men because that\u2019s what\u2019s going to get played and generate revenue. She issued a call for action for labels and managers to pitch songwriting demos with male voices to their female artists as well.<\/p>\n<p>\u201cWomen are fascinating!\u201d she concluded. \u201cI mean, that\u2019s what is so crazy about all of this, is that women are so interesting. We have so many stories to tell. \u2026 They\u2019re so open with their feelings and they\u2019re so honest, that it\u2019s heartbreaking that this is a piece that\u2019s missing when we shut them out.\u201d<\/p>\n<hr>\n<p><em>Lede Image: Jessica Lichtenfeld and Sam Milkman, Coleman Insights; Leslie Fram and Cody Alan, CMT; Dr. Jada Watson; Mike Molinar, Big Machine Music; Cris Lacy, Warner Music Nashville<\/em> <a href=\"http:\/\/www.cmt.com\/news\/1817997\/research-says-fans-just-want-good-songs-regardless-of-singers-gender\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: CMT News<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>by Craig Shelburne 6m ago A primary takeaway from a new study commissioned by CMT indicates that men and women are both open to hearing more female artists at country radio, and in addition, listeners simply want to hear great songs regardless of the singer\u2019s gender. CMT\u2019s Senior Vice President of Music Strategy Leslie Fram [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159],"tags":[],"class_list":{"0":"post-1318314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-15 07:18:29","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSKE Ski Country","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kske","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1318314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/comments?post=1318314"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/posts\/1318314\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/media?parent=1318314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/categories?post=1318314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kske\/wp-json\/wp\/v2\/tags?post=1318314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}