{"id":792553,"date":"2019-01-30T14:59:17","date_gmt":"2019-01-30T21:59:17","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=786713"},"modified":"2019-01-30T14:59:17","modified_gmt":"2019-01-30T21:59:17","slug":"chance-the-rapper-and-the-backstreet-boys-super-bowl-commercial-is-unwatchable-borderline-upsetting","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/chance-the-rapper-and-the-backstreet-boys-super-bowl-commercial-is-unwatchable-borderline-upsetting\/","title":{"rendered":"Chance the Rapper and the Backstreet Boy\u2019s Super Bowl Commercial Is Unwatchable, Borderline Upsetting"},"content":{"rendered":"
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Doritos has a new flavor: Doritos\u00ae Flamin\u2019 Hot\u00ae Nacho. Instead of rolling the new chip out in a reasonable manner, a marketing team decided to play millennial musical Mad Libs to the tune of (presumably) millions of dollars. The result is Chance the Rapper<\/a> remixing The Backstreet Boys\u2019<\/a> classic \u201cI Want It That Way\u201d into a dreadful piece of advertising disguised as a sickly sweet nostalgia cocktail for the Rap Caviar set.<\/p>\n

Imagining the target demographic of this monstrosity is a baffling exercise. The only connective tissue between \u201cI Want It That Way\u201d and Chance the Rapper is that the former released on April 12th, 1999, and the latter was born on April 16th, 1993, which means that both the hit song and the hatted musician are technically Aries. Besides that, it isn\u2019t clear who in the world thinks Chance rapping \u201cHot stuff all over my nachos\/Walkin\u2019 like a taco\/Driving over potholes\/Hotter than a pot roast\u201d is a worthwhile thing to put into the world, even if the end goal is as modest as selling some spicy chips.<\/p>\n

Don\u2019t confuse this harsh critique of capitalist shenanigans as a sweeping condemnation of either the Backstreet Boys or Chancelor Bennett. \u201cI Want It That Way\u201d is among the greatest songs ever recorded; Chance gave us Acid Rap<\/em>. I\u2019m not here to begrudge the artists involved for chasing after that sweet, sweet corporate coin to ensure the prosperity of their offspring, especially as the Republic burns. That doesn\u2019t change the fact that Doritos ruined a very special part of my childhood by letting Chance the Rapper freestyle nonsense in front of the Soul Plane<\/em>\u2026 plane. At least Chance had the choreography down, I guess.<\/p>\n