{"id":792743,"date":"2019-02-05T10:47:55","date_gmt":"2019-02-05T17:47:55","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=789603"},"modified":"2019-02-05T10:47:55","modified_gmt":"2019-02-05T17:47:55","slug":"songs-with-featured-artists-have-a-better-shot-at-being-a-hit-study-says","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/songs-with-featured-artists-have-a-better-shot-at-being-a-hit-study-says\/","title":{"rendered":"Songs With Featured Artists Have a Better Shot at Being a Hit, Study Says"},"content":{"rendered":"

When Maroon 5 and Cardi B teamed up for the cross-genre hit \u201cGirls Like That<\/a>\u201d last year, the collaboration got some raised eyebrows \u2014 but also more than a fair amount of interest from listeners, who helped the song scoot its way to the top of the charts. These kinds of novelty plays are not only increasingly abundant, but increasingly successful, according to a recently published study<\/a> titled \u201cThe \u2018featuring\u2019 phenomenon in music.\u201d<\/p>\n

The study found that songs with \u201cfeatured\u201d artists have grown exponentially on the\u00a0Billboard<\/em> Hot 100 music chart over the last two decades, and that songs with those additional performance credits \u2014 particularly ones that invited over an artist from another genre \u2014 actually had a greater likelihood of making it into the top 10 than songs with one artist. The greater the degree of cultural difference between the artists, the more successful the song appeared to be in terms of chart position.<\/p>\n

The study\u2019s authors suggest that that success arises from the adeptness of collaborating artists from different musical styles at combining \u201cthe expertise of specialists in each genre\u201d as well as co-mingling their audiences, first and foremost by carefully selecting the musicians that best complement their brand. In short: Collaborations are never as random as they appear.<\/p>\n

\u201cI expected \u2018featuring\u2019 represented a route for chart success, and indeed it was, [but] I was surprised by how fast such phenomenon spread outside the hip-hop genre where it originated,\u201d Andrea Ordanini, a marketing professor at Bocconi University in Milan, Italy and the lead author of the report, tells\u00a0Rolling Stone<\/em>.<\/p>\n

\"\"<\/p>\n

Ordanini and her co-author Joseph Nunes, a business administration professor at USC, plan to continue their research on how artists from different genres come together to boost a song\u2019s popularity, and also are looking to further examine trends in the music industry<\/a> by studying the role of authorship in chart success. Research may expand to adjacent fields as well. \u201cWhile we do not have evidence in other contexts outside of music, if our explanation is correct, we should be able to see more appreciation by fans of genre-blending collaborations in other cultural industries such as movies or entertainment,\u201d Ordanini says.<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Maroon 5 and Cardi B teamed up for the cross-genre hit \u201cGirls Like That\u201d last year, the collaboration got some raised eyebrows \u2014 but also more than a fair amount of interest from listeners, who helped the song scoot its way to the top of the charts. These kinds of novelty plays are not […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-792743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-13 16:30:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/792743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=792743"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/792743\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=792743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=792743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=792743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}