FRISCO \u2014 Vail Resorts has moved its marketing employees from Summit and Eagle counties to Broomfield, where Vail\u2019s headquarters is located.<\/p>\n
\u201cAs part of Vail Resorts\u2019 marketing transformation, product marketing roles \u2014 including those in ski school, hospitality and retail\/rental \u2014 are being centralized to the company\u2019s Broomfield headquarters so that we can take a best-in-class approach across the organization to better serve our guests, our employees and our unique, individual resorts,\u201d Vail Resorts communications director Liz Biebl wrote in an email.<\/p>\n
Biebl said the decision to move marketing employees to the Broomfield headquarters creates a more \u201ccentralized approach\u201d as some corporate marketing functions are located in the Broomfield office along with other departments such as customer service, investor relations and corporate communications.<\/p>\n
The move has led to the layoffs of local employees, but it is unclear whether the layoffs are related to an unwillingness to relocate, a lack of necessity for current employees or a combination of the two. Vail Resorts would not specify the number of people impacted.<\/p>\n
\u201cWhile we know that a loss of certain roles in our resort communities will be difficult in the near term, we also know that the transformation of our corporate functions is necessary to support our growing company and to continue providing stability for our stakeholders,\u201d Biebl wrote.<\/p>\n
Biebl did say that employees whose jobs are being relocated or eliminated are encouraged to apply for the new jobs in Broomfield.<\/p>\n
\u201cAll impacted staff are eligible to apply for the centralized roles or other open roles within Vail Resorts. Impacted staff have been encouraged to discuss with their manager what options may be the best given their own individual circumstances,\u201d Biebl wrote.<\/p>\n
The move appears to be part of a larger pattern at Vail Resorts to centralize as much of its staff as possible.<\/p>\n