{"id":804922,"date":"2020-03-05T12:24:55","date_gmt":"2020-03-05T19:24:55","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=962892"},"modified":"2020-03-05T12:24:55","modified_gmt":"2020-03-05T19:24:55","slug":"kendrick-lamar-launches-something-and-says-its-not-a-record-label","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/kendrick-lamar-launches-something-and-says-its-not-a-record-label\/","title":{"rendered":"Kendrick Lamar Launches\u2026 Something (And Says It\u2019s Not a Record Label)"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2020\/03\/KendrickDave.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>On Thursday, <a href=\"https:\/\/www.rollingstone.com\/t\/kendrick-lamar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kendrick Lamar<\/a> and Dave Free \u2014 his longtime collaborator at TDE \u2014 announced the arrival of a new business endeavor. Their respective Instagrams feature the two announcing themselves as the founders of pgLang, a \u201cservice company,\u201d along with three, cryptic posts and a link to the <a href=\"https:\/\/www.pg-lang.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">company\u2019s website<\/a>.<\/p>\n<p>At this juncture, it\u2019s difficult to grasp what pgLang does, although they market themselves as being part of \u201cmusic, film, television, art, books, and podcasts.\u201d In a written mission statement at the top of their website, the company shares that they are \u201cfocused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.\u201d Their visual mission statement on the website is a short film featuring written and directed by Dave Free, which features Kendrick Lamar, Baby Keem, Yara Shahidi, and Jorja Smith in starring roles.<\/p>\n<p>In October, <em>Rolling Stone<\/em> reported that <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/top-dawg-entertainment-dave-free-split-894781\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dave Free was no longer working with Top Dawg Entertainment<\/a>. As the former president of the company, he was instrumental in guiding the career of Kendrick Lamar.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/B9XIGA-nI-i\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" readability=\"-11.466101694915\"><\/blockquote>\n<p>Read the entire pgLang mission statement below:<\/p>\n<p><em>pgLang is multilingual. Our community speaks music, film, television, art, books, and podcasts \u2014 bescause sometimes we have to use different languages to get the point of our stories across. Stories that speak to many nations, many races, and many ages. That is why our writers, singers, directors, musicians, and producers break formats when we build ideas and make them real for the curious.<\/em><\/p>\n<p><em>Putting round pegs through square holes is not a process, but we embrace the idea of anarchy and challenges that make us stronger. pgLang is focused on using our experiences, and nurturing our many collaborators, to build stories that are equally accessible and engaging then fitting them within the best media.<\/em><\/p>\n<div class=\"pmc-contextual-player\">\n<h3> Popular on Rolling Stone <\/h3>\n<\/p><\/div>\n<p> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/kendrick-lamar-dave-free-pglang-962892\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, Kendrick Lamar and Dave Free \u2014 his longtime collaborator at TDE \u2014 announced the arrival of a new business endeavor. Their respective Instagrams feature the two announcing themselves as the founders of pgLang, a \u201cservice company,\u201d along with three, cryptic posts and a link to the company\u2019s website. At this juncture, it\u2019s difficult [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-804922","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-19 22:26:14","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/804922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=804922"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/804922\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=804922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=804922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=804922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}