{"id":805843,"date":"2020-03-30T11:53:29","date_gmt":"2020-03-30T17:53:29","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=975198"},"modified":"2020-03-30T11:53:29","modified_gmt":"2020-03-30T17:53:29","slug":"universal-music-group-details-plan-to-help-artists-during-coronavirus-outbreak","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/universal-music-group-details-plan-to-help-artists-during-coronavirus-outbreak\/","title":{"rendered":"Universal Music Group Details Plan to Help Artists During Coronavirus Outbreak"},"content":{"rendered":"
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Universal Music Group<\/a> outlined its plan<\/a> to help artists, songwriters and other members of the wider music community who have been hit hardest by the coronavirus<\/a> pandemic.<\/p>\n

As the virus has spread in the United States, the music industry has been uniquely affected. First and foremost, the need to eliminate mass gatherings to stem the spread of the virus has decimated the live music industry<\/a> with a slew of major tour and festival cancellations<\/a>. But social distancing guidelines are preventing songwriters, artists, producers, engineers and more from gathering for songwriting and recording sessions as well.<\/p>\n

The coronavirus has also directly hit Universal Music Group at the highest level: Earlier this month, it was reported<\/a> that CEO Lucian Grainge had been hospitalized after testing positive for COVID-19.<\/p>\n

UMG, through its imprints, publishing house and other wings \u2014 including its in-house charity, All Together Now \u2014 will now offer several forms of assistance to artists, songwriters and independent labels, such as interest-free royalty advances. Additionally, label employees who are unable to work remotely (such as mailroom staff) or can\u2019t fill out a 40-hour workweek will see no changes to their pay or benefits through the end of June.<\/p>\n

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For musicians unable to tour, UMG plans to provide them with the \u201ctools and platforms\u201d they need to reach fans during this time. Many artists have already turned to livestreaming<\/a> as a way to connect with fans and make up some of the income they lost from concert cancellations, and UMG will help them easily share their work on every possible platform. The label\u2019s Universal Music app will additionally offer enhanced data so that artists can best reach their fans.<\/p>\n

UMG\u2019s plans extend beyond its own stable of artists and songwriters, too, with a new program, All Together Now: Stay Connected. The initiative will provide direct financial support to the COVID-19 relief fund set up by the Recording Academy<\/a> and its charitable foundation, MusiCares, which is aimed at helping both artists and behind-the-scenes personnel<\/a> who\u2019ve had tours and other events canceled. UMG will also be providing assistance to a similar organization, Help Musicians U.K., while it plans to match the contributions that its U.S. employees donate to qualifying outside charities, such as local food banks.<\/p>\n

Finally, UMG plans to further throw its weight behind the artists already working<\/a> to aid relief efforts. Some recent examples include Billie Eilish\u2019s downloadable coloring book<\/a>, with proceeds going to UNICEF, and Selena Gomez\u2019s \u201cDance Again\u201d merch line<\/a>, with a portion of proceeds going to the MusiCares COVID-19 Relief Fund. \u201c[W]hether it\u2019s a special performance, a new song, a helpful message or something else, UMG is backing numerous artist and songwriter initiatives to help those in need,\u201d the label said.<\/span><\/p>\n

Ted Kalo, Executive Director of the Artist Rights Alliance, which counts Rosanne Cash as a member of its board, said of UMG\u2019s initiative: \u201cThis thoughtful, broad-based approach is a model for what is desperately needed. People who create music need reassurance that their income and healthcare aren\u2019t lost. Providing major and sorely needed support to organizations bringing aid to everyone impacted by the virus is also critical. It is just one effort by a single company, but it is a very good start.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Universal Music Group outlined its plan to help artists, songwriters and other members of the wider music community who have been hit hardest by the coronavirus pandemic. As the virus has spread in the United States, the music industry has been uniquely affected. First and foremost, the need to eliminate mass gatherings to stem the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-805843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-17 21:42:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/805843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=805843"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/805843\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=805843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=805843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=805843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}