{"id":806338,"date":"2020-04-13T14:17:29","date_gmt":"2020-04-13T20:17:29","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=982956"},"modified":"2020-04-13T14:17:29","modified_gmt":"2020-04-13T20:17:29","slug":"real-estate-wants-real-estate-in-your-living-room","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/real-estate-wants-real-estate-in-your-living-room\/","title":{"rendered":"Real Estate Wants Real Estate In Your Living Room"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2020\/04\/real-estate-from-home.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>As music fans continue to shelter in place, indie rock band <a href=\"https:\/\/www.rollingstone.com\/t\/real-estate\/\" id=\"auto-tag_real-estate\" data-tag=\"real-estate\">Real Estate<\/a> has decided the show must go on \u2014 just a little differently.<\/p>\n<p>Real Estate was originally supposed to tour venues through April and May in support of their newest album, <em>The Main Thing<\/em>, which dropped via record label Domino on April 13th. Thanks to <a href=\"https:\/\/www.rollingstone.com\/t\/covid-19\/\" id=\"auto-tag_covid-19\" data-tag=\"covid-19\">COVID-19<\/a>, that quickly changed and the group was forced to focus on <a href=\"https:\/\/www.realestatetheband.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">rescheduling some of those dates<\/a>. The band members then thought a tech alternative would be a nice way to spread some joy during trying times, launching a \u201cQuarantour\u201d on Monday. By using augmented-reality video through an interactive web app, a three-dimensional stage can be placed anywhere: at the foot of a bed, on a balcony, on a dresser, wherever.<\/p>\n<p><span class=\"embed-youtube\"><iframe loading=\"lazy\" class=\"youtube-player\" type=\"text\/html\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iK7n4bJOMHo?version=3&amp;enablejsapi=1&amp;origin=https:\/\/www.rollingstone.com&amp;rel=1&amp;fs=1&amp;autohide=2&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;wmode=transparent\" allowfullscreen=\"true\">[embedded content]<\/iframe><\/span><\/p>\n<p>To start the virtual show, iPhone and Android users need only head to <a href=\"https:\/\/realestatequarantour.com\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">realestatequarantour.com<\/a> on their mobile device. (iPhones must use Safari in iOS 11 or later.)<\/p>\n<p>There doesn\u2019t appear to be any form of monetization directly worked into the Quarantour, but maybe that\u2019s not the point. Craig Allen \u2014 CCO of CALLEN, the Austin-based creative agency behind the experience \u2014 noted that the on-demand nature allows Real Estate\u2019s \u201ctour\u201d to stand out amongst all the livestream opportunities that artists have begun to offer up. \u201cInstead of having a set time when everyone must join a live stream, what if we could make this an on demand experience people could use whenever\/wherever the feeling strikes? That\u2019s what augmented reality affords us,\u201d he said in a statement.<\/p>\n<p> <!-- .l-article-content__pull--left --> <\/p>\n<p>The \u201ctour\u201d is still a rather limited experience over all, and the \u201cattendee\u201d loses out on the live feeling because of how obviously pre-recorded the set is. But Real Estate may be onto something here: If fans were able to request a song from a few options, a choose-your-own-adventure kind of interactivity might make it more engaging. And it might be even more interactive to have just the musicians and their instruments present \u2014 without the limitations of that boxy, theater-ready setup \u2014 which would turn a fan\u2019s closet into a makeshift stage itself. Currently, the graphics aren\u2019t advanced enough to make participating more desirable than watching a YouTube video. But the sentiment feels promising.<\/p>\n<p>It\u2019s not hard to imagine \u201cquarantours\u201d on a larger scale, one day. Will Susie in Indiana be able to place a life-sized, cross-legged John Mayer on her sofa for a nighttime serenade? Music-tech apps that offer virtual concerts <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/jadu-app-musician-holograms-961580\/\">pepper the landscape right now<\/a> \u2014 but it\u2019s a question of how enjoyable they can actually make the experience.<\/p>\n<div class=\"pmc-contextual-player\">\n<h3> Popular on Rolling Stone <\/h3>\n<\/p><\/div>\n<p> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/real-estate-quarantour-augmented-reality-concerts-982956\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As music fans continue to shelter in place, indie rock band Real Estate has decided the show must go on \u2014 just a little differently. Real Estate was originally supposed to tour venues through April and May in support of their newest album, The Main Thing, which dropped via record label Domino on April 13th. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-806338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-14 06:15:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/806338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=806338"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/806338\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=806338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=806338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=806338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}