{"id":807340,"date":"2020-05-11T21:18:31","date_gmt":"2020-05-12T03:18:31","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=997867"},"modified":"2020-05-11T21:18:31","modified_gmt":"2020-05-12T03:18:31","slug":"post-malone-relaunches-lifestyle-brand-with-donation-of-40000-masks-to-frontline-workers","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/post-malone-relaunches-lifestyle-brand-with-donation-of-40000-masks-to-frontline-workers\/","title":{"rendered":"Post Malone Relaunches Lifestyle Brand With Donation of 40,000 Masks to Frontline Workers"},"content":{"rendered":"

Post Malone<\/a> quietly relaunched his lifestyle brand, Shaboink<\/a>, on Monday, introducing a partnership with Direct Relief to provide personal protective equipment to doctors and nurses on the front lines of the COVID-19<\/a> pandemic. As part of the partnership, Shaboink will donate 40,000 N95 masks to be distributed to frontline medical workers across the country.<\/p>\n

Originally launched as a CBD company last summer<\/a>, the plan was for Shaboink to relaunch as a full-fledged lifestyle brand, with the addition of apparel, accessories and merch. But Malone, who\u2019s been self-isolating at home in Utah, says those plans suddenly seemed trivial when confronted with the current coronavirus pandemic.<\/p>\n

\u201cI\u2019ve been working with my team on a number of unreleased products that fit into my lifestyle that I can\u2019t wait to share with my fans,\u201d he says, \u201c[but] when faced with COVID-19, I knew it was important to pivot to products that could help us stay clean now, so we can get back to shaboink\u2019ing later.\u201d<\/p>\n

In addition to the mask donation, Shaboink\u2019s website will relaunch with pre-packaged \u201cClean Kits,\u201d that contain things like hand sanitizer, face masks, hand soap, disinfectant wipes and disposable gloves. The kits also include individual packets of vitamin C \u201ccrystals,\u201d to help boost immunity.<\/p>\n

The small kit includes a pack of ten masks and costs $50, while the \u201csuper size\u201d box gets you 50 masks and will sell for $100 (most of the costs come from sourcing products and materials, like the three-ply masks, which are made with a special anti-bacterial fabric). The candy box-style packaging, meantime, is designed to offer a little reprieve in an otherwise unnerving time.<\/p>\n

\u201cI just wanted to make something that\u2019s fun, and Shaboink is about having fun at all times,\u201d Malone says, adding that a portion of sales from the kits will be donated to Direct Relief as well. \u201cWe\u2019re all in a pretty shitty time right now but we\u2019ll get through it; let\u2019s keep clean and kick this thing\u2019s ass.\u201d<\/p>\n

\"post<\/a><\/p>\n

Malone, who cancelled the last remaining dates of his \u201cRunaway Tour\u201d due to coronavirus concerns, says he\u2019s been keeping busy at home during his downtime, working on a new album that he first teased in January<\/a>, and playing \u201ca lot of video games; a lot of Call of Duty.<\/em>\u201c<\/p>\n

And while Malone is encouraging fans to stay home, the rapper and singer says he\u2019s eager to get back on stage as soon as it\u2019s deemed safe to do so. \u201cI\u2019m sure we\u2019ll find a safe way to enjoy live music again real soon and I\u2019m looking forward to that,\u201d he says; \u201cI\u2019m sure the fans are too. I know this is a shitty time,\u201d he continues, \u201cbut we\u2019ll all get through it together.\u201d<\/p>\n

Monday\u2019s mask donation comes on the heels of Malone\u2019s Nirvana tribute concert last month<\/a>, which helped raise nearly a million dollars for the United Nations Foundation\u2019s COVID-19 Solidarity Response Fund. Malone has also offered up a personal donation of one million dollars to COVID-19 relief, asking fans to help him choose where the funds should go.<\/p>\n

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via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Post Malone quietly relaunched his lifestyle brand, Shaboink, on Monday, introducing a partnership with Direct Relief to provide personal protective equipment to doctors and nurses on the front lines of the COVID-19 pandemic. As part of the partnership, Shaboink will donate 40,000 N95 masks to be distributed to frontline medical workers across the country. Originally launched […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-807340","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-11 09:08:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/807340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=807340"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/807340\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=807340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=807340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=807340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}