{"id":807938,"date":"2020-05-30T07:00:12","date_gmt":"2020-05-30T13:00:12","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=1007670"},"modified":"2020-05-30T07:00:12","modified_gmt":"2020-05-30T13:00:12","slug":"inside-the-oops-i-did-it-again-video-20-years-later","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/ksmt\/music-news\/inside-the-oops-i-did-it-again-video-20-years-later\/","title":{"rendered":"Inside the \u2018Oops!\u2026 I Did It Again\u2019 Video, 20 Years Later"},"content":{"rendered":"
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Nigel Dick<\/a> had already directed videos for Guns N\u2019 Roses, Oasis, and many others by the time he met Britney Spears<\/a> in 1998, but even the \u201cWelcome to the Jungle\u201d and \u201cSweet Child O\u2019 Mine\u201d clips couldn\u2019t come close to matching the culture-shaking impact of \u201c\u2026Baby One More Time.\u201d<\/p>\n

Dick went on to helm the videos for \u201c(You Drive Me) Crazy\u201d and \u201cSometimes,\u201d and when it came time for the all-important first single from Spears\u2019 second album, Oops!\u2026 I Did It Again<\/a>,<\/em> she and her team turned to him again. The director shared the story of his time with Spears on the new episode of our Rolling Stone Music Now<\/a><\/em> podcast. Here, a few of the highlights.<\/p>\n

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The sci-fi concept for the \u201cOops!\u201d video came straight from Spears herself<\/strong>.
\u201cWe jump on the phone,\u201d says Dick. \u201cAnd she says,\u2019 Well, I want to do this video. I want to be on Mars. I want to be in a red suit. I want a cute spaceman, but no rocket. And that was it. You know, that\u2019s the brief. Which for me, makes life a lot easier\u2026 Having Britney say, \u2018I want to be on Mars\u2019 immediately narrows it. You know, everything is now going to be red. So now you have to just try and make this idea work.\u201d<\/p>\n

Dick found the song\u2019s infamous Titanic<\/em> interlude baffling.<\/strong>
\u201cYou\u2019re going, \u2018What the fuck?\u2019 I\u2019m on Mars, which obviously means somewhere in the middle of the 21st century. And then suddenly the brakes squeal, and you do an about-turn and you go back to 19-whenever it was when the Titanic sank. I said, \u2018This bit about the Titanic, what am I going to do with that? How does that fit in?\u2019 And she goes, \u2018Oh, you\u2019ll think of something!\u2019 So, you just go, \u2018I\u2019ll write something, and we\u2019ll see if they like it.\u2019  And as I recall, I don\u2019t think there were any revisions on my treatment.\u201d<\/p>\n

The opening shot of Spears\u2019 lips reflected how iconic a figure she\u2019d already become.<\/strong>
\u201cYou don\u2019t want to fire all the guns at once and reveal the big set,\u201d says Dick. \u201cSo you just sort of think, \u2018Oh my God, what am I going to do?\u2019 So I remember putting the shot list a bunch of close-ups, so you could have that as a little montage. It\u2019s like a burlesque, isn\u2019t it?  You have the feathers and everything \u2013 you don\u2019t deliver the goods until the final moment as the lights go out. You flirt with the audience.\u201d<\/p>\n

Dick rejected an outfit Spears wanted to wear, worrying it was too sexy for her age.<\/strong>
\u201cI questioned whether it was right for her to be wearing it in the video for her audience, and both management and label said, \u2018Yeah.\u2019 But they didn\u2019t want to say anything, so I said, \u2018You know Britney, we need to go back to a trailer and see what else you\u2019ve got. And she wasn\u2019t terribly happy about that.\u201d Dick never worked with Spears again after that video: \u201cI\u2019m guessing that had quite a lot to do with me questioning that outfit she was wearing.\u201d<\/p>\n

Download and subscribe to our weekly podcast, Rolling Stone Music Now<\/em>, hosted by Brian Hiatt, on iTunes<\/a> or Spotify<\/a> (or wherever you get your podcasts), and check out two years\u2019 worth of episodes in the archive, including in-depth, career-spanning interviews with Bruce Springsteen, Halsey, Ice Cube, Neil Young, the National, Questlove, Julian Casablancas, Sheryl Crow, Johnny Marr, Scott Weiland, Alice Cooper, Fleetwood Mac, Elvis Costello, Donald Fagen, Phil Collins, Alicia Keys, Stephen Malkmus, Sebastian Bach, Tom Petty, Kelly Clarkson, Pete Townshend, Bob Seger, the Zombies, Gary Clark Jr., and many more \u2014 plus dozens of episodes featuring genre-spanning discussions, debates, and explainers with Rolling Stone\u2019<\/em>s critics and reporters. Tune in every Friday at 1 p.m. ET to hear Rolling Stone Music Now<\/em> broadcast live from SiriusXM\u2019s studios on Volume, channel 106.<\/p>\n

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Popular on Rolling Stone<\/h3>\n<\/p><\/div>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nigel Dick had already directed videos for Guns N\u2019 Roses, Oasis, and many others by the time he met Britney Spears in 1998, but even the \u201cWelcome to the Jungle\u201d and \u201cSweet Child O\u2019 Mine\u201d clips couldn\u2019t come close to matching the culture-shaking impact of \u201c\u2026Baby One More Time.\u201d Dick went on to helm the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-807938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-09 20:08:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSMT The Mountain","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/ksmt","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/807938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/comments?post=807938"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/posts\/807938\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/media?parent=807938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/categories?post=807938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/ksmt\/wp-json\/wp\/v2\/tags?post=807938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}