{"id":2443526,"date":"2019-04-28T21:52:00","date_gmt":"2019-04-29T03:52:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/business-monday-w-aspen-eyes-debut-in-july\/"},"modified":"2019-04-28T21:52:00","modified_gmt":"2019-04-29T03:52:00","slug":"business-monday-w-aspen-eyes-debut-in-july","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/business-monday-w-aspen-eyes-debut-in-july\/","title":{"rendered":"Business Monday: W Aspen eyes debut in July"},"content":{"rendered":"
This rendering shows the W Aspen and the Sky Residences at W Aspen, located at 709 E. Durant Ave. at the base of Aspen Mountain. The much-anticipated opening currently is set for early July.<\/strong>
Courtesy of W Hotels<\/em><\/figcaption><\/figure>\n

The opening of one of Aspen\u2019s most anticipated hotels in years won\u2019t make it in time for the Food & Wine Classic held June 14 to 16, with the launch now anticipated to be sometime in July.<\/p>\n

\u201cConstruction is progressing very, very well,\u201d said Greg Durrer, general manager of W Aspen and the Sky Residences at W Aspen, both of which are being built at the base of Aspen Mountain in the space most recently inhabited by Sky Hotel. The physical address is 709 E. Durant Ave.<\/p>\n

\u201cWe\u2019ll be opening in the early July time frame, but it\u2019s hard to say exactly what day.\u201d<\/p>\n

The opening will come after ground was broken May 26, 2017. Washington, D.C.-based Northridge Capital LLC is partnering with Sarpa Development, run by Aspen developer John Sarpa, on the project. Bethesda, Maryland-based Marriott International owns the W Hotels brand, which debuted in 1998 in New York City. The luxury chain now has worldwide presence with 80 properties, and the Aspen location will mark its first slopeside property in North America.<\/p>\n

Durrer said he expects the certificate of occupancy for W Aspen to be issued around the end of May.<\/p>\n

W Aspen is considered a boutique hotel. It will have 88 guest rooms along with 11 residences spread over the building\u2019s top floors \u2014 the fourth story on the west side, the third story on the east side.<\/p>\n

The residences, comprised of six three-bedroom units and five two-bedroom units, come in one-tenth fractionals, ranging in price from approximately $550,000 to the mid $700,000s, according to R.J. Gallagher of Forte Aspen, which is handling marketing and sales for the Sky Residences.<\/p>\n

\u201cWe have hard contracts on about 35 to 40% of our total inventory,\u201d Gallagher said. \u201cThat\u2019s very high.\u201d<\/p>\n

The new property will create roughly 140 to 160 full-time jobs, according to Durrer, a Marriott International employee since 1997. Durrer and his family moved to Aspen in August.<\/p>\n

\u201cI think that the overall design and architecture is a fantastic fit for the Aspen market,\u201d he said of the hotel\u2019s chalet-style design. The lodge\u2019s interior elements will make a nod to Aspen\u2019s past with inspiration drawn from Bauhaus artist Herbert Beyer as well as the Ute Indians, who had been settled in the Roaring Fork Valley for some 800 years before the mining prospectors arrived in 1879.<\/p>\n

\u201cThere\u2019s a wonderful historical context that\u2019s woven into the design and architecture,\u201d Sarpa said. \u201cUpon walking in the front you\u2019ll notice a iconic silver nugget suspended over the lobby.\u201d<\/p>\n

The hotel replaces the former 90-room Sky Hotel, a popular haunt for the local crowd in large part because of its slope-side, public pool.<\/p>\n

The public also will be able to enjoy W Aspen\u2019s rooftop patio bar with a pool and hot tub, fire pits, a dance floor, a cabana and panoramic views of Aspen Mountain, among other features.<\/p>\n

\u201cIt\u2019s really important to know that these are public spaces, just like it was at the Sky,\u201d Sarpa said. \u201cIt\u2019s open to everybody. \u2026 We know that it\u2019s extremely important that our local community feels welcome and comfortable, and the people that come from all over the globe will love the fact they\u2019re with the locals.\u201d<\/p>\n

New York City-based Fortress Investment Group LLC is providing construction financing, while the general contractor is Haselden Construction of Denver. Rowland+Broughton Architecture and Urban Design of Aspen is the architect, while Nemaworkshop of New York City is handling interior design. Bluegreen of Aspen is handling the landscape architecture. Vann Associates of Aspen is the project planner.<\/p>\n

rcarroll@aspentimes.com<\/a><\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This rendering shows the W Aspen and the Sky Residences at W Aspen, located at 709 E. Durant Ave. at the base of Aspen Mountain. The much-anticipated opening currently is set for early July.Courtesy of W Hotels The opening of one of Aspen\u2019s most anticipated hotels in years won\u2019t make it in time for the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2443526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-17 11:10:47","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2443526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2443526"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2443526\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2443526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2443526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2443526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}