{"id":2444388,"date":"2019-05-20T05:44:41","date_gmt":"2019-05-20T11:44:41","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=837357"},"modified":"2019-05-20T05:44:41","modified_gmt":"2019-05-20T11:44:41","slug":"whitney-houston-hologram-tour-new-album-in-the-works","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/music-news\/whitney-houston-hologram-tour-new-album-in-the-works\/","title":{"rendered":"Whitney Houston Hologram Tour, New Album in the Works"},"content":{"rendered":"
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Whitney Houston<\/a>\u2019s estate has revealed plans for a new album from the late singer, as well as a tour featuring her hologram. Estate executor (and singer-in-law to to the performer) Pat Houston told The New York Times<\/em><\/a> that there are potential plans for a touring hologram, a Broadway musical, branding deals and an album of unreleased tracks.<\/p>\n

Since the singer\u2019s death in 2012<\/a>, the estate has held off on any activity, but Houston said now is the time. \u201cEverything is about timing for me,\u201d Houston confirmed. \u201cIt\u2019s been quite emotional for the past seven years. But now it\u2019s about being strategic.\u201d<\/p>\n

Part of that action is a deal with Primary Wave Music Publishing, which the estate signed last week. Primary Wave will acquire 50 percent of the estate\u2019s assets, including Houston\u2019s royalties from music and film, and merchandising, as well as the right to use her name and likeness. Larry Mestel, the founder of Primary Wave, told The New York Times<\/em> that he is already in discussions with Broadway producers about a potential musical and a Vegas-style spectacle. A new album could be comprised of unused tracks from Houston\u2019s 1985 self-titled debut album, which are currently owned by Sony.<\/p>\n

\u201cWhitney was America\u2019s sweetheart,\u201d Mestel said. \u201cAnd the idea now is to remind people that that is what her legacy is.\u201d<\/p>\n

Mestel also confirmed that Primary Wave will be considerate about which branding deals they pursue. The company plans to be careful how they present the singer, who appeared in commercials for Diet Coke and AT&T during her career. \u201cFor Whitney Houston, who had an elegant voice and an elegant way about her, we wouldn\u2019t do a fast-food brand relationship, for example,\u201d Mestel said.<\/p>\n

As for the hologram, it\u2019s already in development. The hologram, which has \u201ctaken precedence over everything,\u201d would be backed by on tour Houston\u2019s original band and backup singers, who include her brother Gary. It would follow previous holograms of musicians like Frank Zappa<\/a>, Ronnie James Dio<\/a> and Roy Orbison<\/a>.<\/p>\n

\u201cBefore she passed, there was so much negativity around the name; it wasn\u2019t about the music anymore,\u201d Houston said in the interview of her late singer-in-law. \u201cPeople had forgotten how great she was. They let all the personal things about her life outweigh why they fell in love with her in the first place.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Whitney Houston\u2019s estate has revealed plans for a new album from the late singer, as well as a tour featuring her hologram. Estate executor (and singer-in-law to to the performer) Pat Houston told The New York Times that there are potential plans for a touring hologram, a Broadway musical, branding deals and an album of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-2444388","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-19 11:54:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2444388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2444388"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2444388\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2444388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2444388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2444388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}