After a stellar winter season \u2014 with record snowfall and record business results \u2014 all of us at the Aspen Chamber Resort Association (ACRA) are looking forward to the summer and fall seasons ahead.<\/p>\n
As we look ahead to another summer season, we want to recognize and congratulate several organizations on their notable anniversaries.<\/p>\n
For 50 years, Aspen Center for Environmental Studies has been \u201ceducating for environmental responsibility.\u201d Since 1968 they have been inspiring a \u201clife-long commitment to the earth by providing innovative and immersive programming for all ages.\u201d They are a vital part of the Aspen community, and we congratulate them as we look forward to the next 50 years.<\/p>\n
Aspen Music Festival and School (AMFS) was founded in 1949 and is regarded as one of the top classical music festivals in the United States. For 70 years, the AMFS has been bringing music to Aspen\u2019s summer (and winter seasons) with more than 400 classical music events, hosting more than 600 music students and more than 100,000 visitors during their eight-week season.<\/p>\n
Celebrating 50 years as a family-owned business, Aspen Outfitting Co. was founded in 1969 by Jon Hollinger. His son Jarrod, who was raised in Aspen, now owns and runs the business providing privately guided activities in every season and sharing his and his staff\u2019s passion for Aspen\u2019s wilderness setting.<\/p>\n
Established in Aspen in 1969 \u2014 and now with nine offices around the world \u2014 Design Workshop is celebrating 50 years of legacy design. For five decades Design Workshop has provided landscape architecture, planning, urban design and strategic services to clients in North America and throughout the world and continues to have an important presence in the firm\u2019s hometown of Aspen.<\/p>\n
Pitkin County Dry Goods, Aspen\u2019s second oldest retail store under continuous family ownership, celebrates 50 years of operation in Aspen. Thank you to Gina Berko and David Fleischer for continuing to provide a quality locally owned retail experience.<\/p>\n
Established in 1938 by Lou and Had Deane, T-Lazy-7 celebrates its 80th with the Deane family still operating T-Lazy-7. They hosted a community event Saturday to celebrate 80 years of bringing locals and visitors for summer and winter adventures. (www.tlazy7.com\/80th- ranch-celebration)<\/p>\n
ACRA has a number of new and ongoing initiatives to promote responsible tourism and sustainable travel.<\/p>\n
In late 2018, ACRA created the \u201cAspen Pledge,\u201d an initiative with positive messages on how to visit and play in Aspen. The Aspen Pledge was created to encourage visitors \u2014 and locals \u2014 to take ownership in maintaining Aspen\u2019s natural beauty for all for generations to come. ACRA encourages everyone to take the Aspen Pledge and be responsible stewards of our land. The Aspen Pledge can be found online at http:\/\/www.aspenchamber.org\/pledge<\/a> and also is available in print at all of the ACRA visitor\u2019s centers.<\/p>\n Our new \u201cTag Responsibly\u201d campaign recently launched encouraging locals and visitors to \u201cTag Responsibly \u2014 Take the Aspen Pledge.\u201d As Instagram and other social media channels have encouraged people to travel the world while snapping photos of the most beautiful places discovered, some places in the world are getting over-visited \u2014 or people are endangering themselves for that perfect Instagram shot. Instead of using a geotag on Instagram posts, which provides the exact location down to the latitude and longitude, ACRA encourages locals and visitors to use the geotag \u201cTag Responsibly \u2014 Take the Aspen Pledge\u201d to protect our most coveted areas in and around town.<\/p>\n \u201cHow to Aspen\u201d is Aspen\u2019s newest resource for visitors seeking local tips on the do\u2019s and don\u2019t\u2019s when visiting Aspen. The campaign offers videos and content that help answer questions on how to enjoy Aspen and the great outdoors responsibly. \u201cHow to Aspen\u201d can be found on http:\/\/www.aspenchamber.org\/how-to<\/a> and on ACRA\u2019s social media channels.<\/p>\n Another summer initiative is \u201c7908 Reasons to Come to Town,\u201d which highlights Aspen\u2019s local business owners and encourages visitors to discover downtown member businesses. Our retail map is distributed around Colorado, at the Aspen Saturday Market, at major local events and at ACRA visitor centers, providing direct referral to Aspen business. For information on the program, visit aspenchamber.org\/7908reasons.<\/p>\n ACRA is embarking on two important research projects during the 2019 summer\/fall season. ACRA will be conducting spring\/summer\/fall visitor research in collaboration with Aspen Skiing Co., with 2,000 visitor surveys designed to gain insight into visitor demographics, their trip planning process and their Aspen experience. The findings from this research will be available to our stakeholders at the conclusion of the research season in the fall of 2019. In addition, ACRA is embarking on a yearlong research project, in conjunction with Aspen\u2019s many arts and cultural organizations, to measure the economic impact of arts and culture on the Aspen community.<\/p>\n Enjoy the last couple weeks of spring and take advantage of all the vibrancy that Aspen summer has to offer.<\/p>\n Debbie Braun is the President & CEO of the Aspen Chamber Resort Association.<\/p>\n