{"id":2445192,"date":"2019-06-11T09:22:06","date_gmt":"2019-06-11T15:22:06","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=846438"},"modified":"2019-06-11T09:22:06","modified_gmt":"2019-06-11T15:22:06","slug":"the-rolling-stones-newest-tour-opener-a-retirement-planning-lesson","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/music-news\/the-rolling-stones-newest-tour-opener-a-retirement-planning-lesson\/","title":{"rendered":"The Rolling Stones\u2019 Newest Tour Opener? A Retirement Planning Lesson"},"content":{"rendered":"
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Mick Jagger<\/a> turns 76 in July. Despite the frontman\u2019s apparent eternality, most of the Rolling Stones<\/a>\u2019 fanbase, hovering between the ages of 45 and 75, is either approaching retirement age or already in it \u2014 which makes them the ideal demographic for the unlikely group sponsoring the band\u2019s upcoming No Filter tour<\/a>.<\/p>\n

When fans arrive at each venue for the Stones\u2019 upcoming U.S. tour, a bus manned by the Alliance for Lifetime Income, a one-year-old D.C.-based nonprofit set up by two dozen financial services firms to boost awareness about retirement income options, will greet them outside the stadium. The Alliance, which doesn\u2019t recommend specific advisors but encourages people to explore financial planning tools and various non-employment income options such as annuities, is the sole sponsor of the Stones\u2019 tour, in a partnership spurred by the band\u2019s previous relationship with one of the nonprofit\u2019s members. (Life insurance company Jackson National had sponsored a Stones museum exhibit in Nashville last year.) Since the Alliance is a 501(c)(6) nonprofit, the cost of the deal was \u201cfar less\u201d than that of a corporate brand deal, but the band was interested in supporting the cause, organizers say.<\/p>\n

\u201cOne of the things about today is that people age and continue to live life to the fullest but don\u2019t think about retiring,\u201d Jean Statler, executive director of the nonprofit, tells Rolling Stone<\/em>. \u201cWe started talking to the Stones in June 2018 and jumped on the chance to be their tour sponsor. It was a dream come true. When you look at the demographics of people who follow the Stones \u2014 it was a way to get 100 percent coverage of our target audience of 45-to-75-year-old people with some investable assets, ready for their post-career living.\u201d<\/p>\n

Statler adds that the organization hopes to get its name out to all of the the band\u2019s 1.5 million concertgoers and 24 million followers on social media, via promotion in its \u201cprime spot\u201d at the shows themselves and via online campaigns between the two groups. \u201cI think we\u2019re breaking through barriers here because we\u2019ve co-branded with the Stones signage and just by them allowing us to talk to more people, we\u2019re able to better help address the societal crisis of people outliving their money,\u201d she says. While the Stones deal is the first musician-focused campaign the nonprofit has inked, it may be on the lookout for similar deals. \u201cI understand Bob Dylan is touring next year,\u201d Statler says. \u201cWho knows?\u201d<\/p>\n

The Alliance\u2019s bus will also offer behind-the-scenes experiences of the Stones\u2019 tour through Google Cardboard as they queue up to enter the stadiums for the shows. Some members of the tour, such as the Stones\u2019 longtime tour production manager, will be specifically featured in the nonprofit\u2019s campaign as people in high-risk jobs who are exploring appropriate retirement financial options.<\/p>\n

But the band itself will likely not promote retirement planning \u2014 seeing as how the Stones have stayed quiet on any plans to give up their own gig. \u201cWe\u2019re trying to pick some [songs] we haven\u2019t done in recent years, stuff we haven\u2019t done before,\u201d Jagger said<\/a> Monday in his first interview since the heart surgery that caused the Stones to reschedule their tour. \u201cMost of the time people don\u2019t want too much unusual,\u201d he added. \u201cPeople like a little bit unusual. They don\u2019t want 100 percent unusual.\u201d Asked about his own health, Jagger, nonchalant, said he\u2019s \u201cfeeling pretty good.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mick Jagger turns 76 in July. Despite the frontman\u2019s apparent eternality, most of the Rolling Stones\u2019 fanbase, hovering between the ages of 45 and 75, is either approaching retirement age or already in it \u2014 which makes them the ideal demographic for the unlikely group sponsoring the band\u2019s upcoming No Filter tour. When fans arrive […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-2445192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 16:58:52","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2445192"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445192\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2445192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2445192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2445192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}