{"id":2445756,"date":"2019-06-26T22:16:00","date_gmt":"2019-06-27T04:16:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/boeing-wont-rename-max-737s-ceo-tells-aspen-crowd\/"},"modified":"2019-06-26T22:16:00","modified_gmt":"2019-06-27T04:16:00","slug":"boeing-wont-rename-max-737s-ceo-tells-aspen-crowd","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/boeing-wont-rename-max-737s-ceo-tells-aspen-crowd\/","title":{"rendered":"Boeing won\u2019t rename Max 737s, CEO tells Aspen crowd"},"content":{"rendered":"
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The president and CEO of Boeing said Wednesday the company is passing on President Donald Trump\u2019s advice to rebrand its 737 Max commercial aircraft that crashed twice in six months, killing 346 people.<\/p>\n

\u201cWe\u2019re not focused on the branding and marketing around the airplane. We\u2019re focused on safety,\u201d Dennis Muilenburg told interviewer Mike Allen, co-founder and executive editor Axios, at the Greenwald Pavillion as part of the Aspen Ideas Festival. \u201cTo me, this is not a marketing or branding exercise. I know that\u2019s important, and certainly it affects the public view. The most important thing we can do is ensure safety. And we\u2019re going to stay very focused on that.\u201d<\/p>\n

President Trump suggested in April that the company rename the plane. He offered the advice in a tweet, saying, \u201cWhat do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name. No product has suffered like this one. But again, what the hell do I know?\u201d<\/p>\n

Based in Chicago, Boeing is the world\u2019s largest plane-maker but has been reeling over the events of Oct. 29, when a Lion Air flight crash killed 189 people, and a March 10 accident in which an Ethiopian Airlines jet crashed, killing 157 people.<\/p>\n

\u201cThese accidents, when they happen \u2014 fortunately, airplane accidents don\u2019t happen very often \u2014 but when they happen, they\u2019re devastating and they\u2019re defining moments for the company and the industry,\u201d Muilenburg said.<\/p>\n

The second crash led to the grounding of nearly 400 Max jets worldwide. Muilenburg acknowledged the impact it has had on commercial air travel.<\/p>\n

\u201cThe ripple effect to the flying public has been very hard,\u201d he said.<\/p>\n

There is no time line for when the aircraft will return, but Muilenburg suggested by the end of the summer.<\/p>\n

\u201cWe\u2019re now in the process of certification with the FAA and regulators around the world,\u201d he said. \u201cThey\u2019ve done simulator certification sessions. As soon as we complete that phase, we\u2019ll schedule a certification flight, and then we\u2019ll get the fleet back up and flying.\u201d<\/p>\n

Muilenburg stayed on his message throughout the talk \u2014 that Boeing values safety above all else, and its employees are driven to make things right and have been humbled by the experience. Muilenburg said the company has made personnel changes since the crashes, but he would not provide specifics.<\/p>\n

\u201cIt\u2019s my job, and our management team\u2019s job, to make sure that we are always putting the best talent in the right spots,\u201d he said.<\/p>\n

The Max 737\u2019s MCAS flight control software have been blamed as the main culprit for the crashes. MCAS stands for Maneuvering Characteristics Augmentation System. The software, Muilenburg explained, \u201cadded to the overload of the pilots in both cases, and we know there are some improvements we can make to that software.\u201d The company also must better work with its customer airlines, he said. \u201cWe\u2019ll learn from both accidents,\u201d he said. \u201cWe\u2019re devastated by what happened. We\u2019re humbled by what happened. But we will, as a result, increase the safety of our planes. We\u2019re very confident that the Max will be one of the safest airplanes to ever fly.\u201d<\/p>\n

When Allen asked if Boeing would go down if another 737 Max goes down, Muilenburg replied: \u201cI\u2019m not going to live in fear. We\u2019re certainly going to pay attention to it. I\u2019m very confident in the updates that we\u2019re making to the airplane, that the airplane will be one of the safest airplanes ever to fly.\u201d<\/p>\n

Muilenburg, however, said he does not expect the public to immediately embrace the new Max 737s. Boeing will have to do extensive work with the airlines to regain the public\u2019s trust, he said.<\/p>\n

\u201cIt will take some time,\u201d Muilenburg said. \u201cAs I said earlier, we regret the impact this has had to our airlines\u2019 customers and to the public\u2019s confidence in the airplane. That\u2019s been a real impact, and it will take us time to earn and re-earn the trust of the public.<\/p>\n

\u201cOver time confidence will be rebuilt, but it has to be rebuilt because we are flying and flying safely.\u201d<\/p>\n

rcarroll@aspentimes.com<\/a><\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The president and CEO of Boeing said Wednesday the company is passing on President Donald Trump\u2019s advice to rebrand its 737 Max commercial aircraft that crashed twice in six months, killing 346 people. \u201cWe\u2019re not focused on the branding and marketing around the airplane. We\u2019re focused on safety,\u201d Dennis Muilenburg told interviewer Mike Allen, co-founder […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2445756","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 09:56:21","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2445756"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445756\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2445756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2445756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2445756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}