{"id":2445781,"date":"2019-06-27T10:00:00","date_gmt":"2019-06-27T16:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=308537"},"modified":"2019-06-27T10:00:00","modified_gmt":"2019-06-27T16:00:00","slug":"high-country-cannabis-makes-culinary-history-at-food-wine-classic","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/high-country-cannabis-makes-culinary-history-at-food-wine-classic\/","title":{"rendered":"High Country: Cannabis makes culinary history at Food &amp; Wine Classic"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"5.6315789473684\">\n<ul id=\"imageGallery-308537-488\" class=\"gallery list-unstyled\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1.jpg\" data-sub-html=\"Jeremy Wallace\/The Aspen Times |\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p>Jeremy Wallace\/The Aspen Times<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1.jpg\" alt><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-1.jpg\" data-sub-html=\"Jeremy Wallace\/The Aspen Times |\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p>Jeremy Wallace\/The Aspen Times<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-1.jpg\" alt><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-2.jpg\" data-sub-html=\"Courtesy photo |\" class=\"h-100\">\n<div class=\"caption\">\n<p>Courtesy photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-2.jpg\" alt><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-3-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-3.jpg\" data-sub-html=\"Courtesy photo |\" class=\"h-100\">\n<div class=\"caption\">\n<p>Courtesy photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-3.jpg\" alt><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-4-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-4.jpg\" data-sub-html=\"Courtesy photo |\" class=\"h-100\">\n<div class=\"caption\">\n<p>Courtesy photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/06\/highcountry-atw-062719-1-4.jpg\" alt><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/news\/marijuana\/high-country-cannabis-makes-culinary-history-at-food-wine-classic\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/news\/marijuana\/high-country-cannabis-makes-culinary-history-at-food-wine-classic\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Upon legalization of adult-use cannabis in Colorado in 2014, an instant curiosity among regular revelers of the Food &amp; Wine Classic in Aspen begged the question of just how long it might take for the plant to play a role in official festivities. Five years later, cannabis has made history at the world\u2019s preeminent festival for foodies.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">For the first time, in its 37th year, the Food &amp; Wine Classic welcomed two CBD companies, Gr\u00f6n CBD and Fleur d\u2019Henri, as exhibitors in the Grand Tasting Pavilion, which plays host to the leading food, wine, spirits, travel and hospitality brands. Beyond the tents, Happy Planet CBD sponsored the Food &amp; Wine Classic 5K Charity Race, where salve samples were at the ready for racers post-finish line. And while not discussed during her \u201cSummer Entertaining\u201d seminar, this year\u2019s headlining guest Martha Stewart is even going green \u2014 albeit as a consultant for Canadian marijuana company Canopy Growth, where she is advising on development for a CBD line for people and their pets.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">\u201cSince legalization, we have talked about what was right for the audience and for the event,\u201d explains Diella Allen, Food &amp; Wine\u2019s executive director of event marketing. \u201cIn the last year, utilization of CBD has become more popular and widely used in food and wellness products. We had several CBD brands apply to participate at the Classic this year and we selected three brands. All the products were zero-THC products.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Acceptance from the Food &amp; Wine magazine-produced event is an apex of awareness and is the highest stamp of approval the cannabis food and wellness movement has seen yet. Bringing more than 5,000 attendees \u2014 from industry luminaries and trade executives to \u201cTop Chef\u201d talent and in-crowd consumers \u2014 the opportunity for exposure is largely unrivaled.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">\u201cBeing a part of Food &amp; Wine is by far the most impactful of anything our company has ever done and is really groundbreaking for our industry. It feels like we just went to our first Oscars!\u201d says Gr\u00f6n CBD founder and CEO Christine Smith. \u201cWe are so honored and so proud to represent cannabis \u2026 and represent it well.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">This sentiment is coming from a company whose products also made it into the gift bags at Kim Kardashian\u2019s CBD-themed baby shower in April. Based in Portland, Oregon, Gr\u00f6n CBD was launched in 2017 to complement its original THC-infused line, which is available in more than 400 marijuana retailers across the state. Smith traded a 20-year career as an architect in 2014 to start her own sustainable, organic edibles brand, which sources its cannabis oil from a Tier II OLCC, Clean Green Certified grow facility on her own Skunk Valley Farm where she lives with her husband, who has long operated a Portland-area marijuana dispensary.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Smith credits the passage of the 2018 Farm Bill legalizing cannabis extracts derived from hemp, to joining what she calls a \u201cbucket list event\u201d a reality for Gr\u00f6n CBD: \u201cWithout that kind of acknowledgment from the federal government, we wouldn\u2019t have been in Aspen. We are further down the road toward total legalization and it\u2019s my job to be the best advocate I can. There is a lack of education and just a lot of noise around CBD, so our mission was to put this conversation on the biggest platform possible. Being at Food &amp; Wine absolutely has done that for us.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Jim Huffman has attended the Food &amp; Wine Classic personally for a number of years and in starting Fleur d\u2019Henri in January, the event was at the top of his team\u2019s wish list. As executive vice president and general counsel, Huffman enlisted his son and daughter-in-law \u2014 both have years of Michelin star-rated restaurant experience \u2014 along with his daughter to create what he considers \u201cthe Rolls Royce of the CBD industry.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Passholders pay up to $3,950 for three days of unlimited access to the Food &amp; Wine Classic, which Huffman says, \u201cIs just perfectly well-suited for Fleur d\u2019Henri\u2019s target demographic.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">With one brick and mortar location in Colorado Springs and two planned to open in Denver in August, Huffman says, \u201cThe quality of our confections reflect that comparison. Our primary focus is offering a retail experience with our products because of the level of confusion there is today. To be able to answer a customer\u2019s question directly and professionally is increasingly important.\u201d<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">And it wasn\u2019t just the Food &amp; Wine Classic\u2019s vetted partners that contributed to the CBD conversation this year. With the entirety of Aspen joining in on the culinary celebration, additional cannabis brands popped up around downtown seeking attendees\u2019 attention. Denver-based Stillwater Brands hosted a private yoga class led by Aspen Shakti\u2019s Jayne Gottlieb to give media and influencers a sneak peek of its new CBD-only powder Caliper, which launches nationwide in September; Rag &amp; Bone set up a cocktail bar in-store thanks to a partnership with Shlomo\u2019s Aspen and Toast, whose CBD tincture was spritzed atop drinks for thirsty shoppers; and Boulder-based Numb Nuts painted the town with sample packs of its just-launched CBD-infused, gourmet line of snacks.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">CBD has clearly taken center stage in the current mainstream event landscape, overshadowing the cannabis compound that does have a psychoactive effect on your mind. While Food &amp; Wine organizers declined to comment on THC (despite the fact that alcohol is mind-altering, too, and championed here), what unfolded in Aspen this year will only propel the entire plant forward to having a permanent seat at the table.<\/p>\n<p class=\"Special Sections-ATW-ATW_Shirttail\">Katie Shapiro can be reached at <a href=\"mailto:katie@katieshapiromedia.com\">katie@katieshapiromedia.com<\/a> or followed on Twitter @bykatieshapiro.<\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/marijuana\/high-country-cannabis-makes-culinary-history-at-food-wine-classic\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeremy Wallace\/The Aspen Times Jeremy Wallace\/The Aspen Times Courtesy photo Courtesy photo Courtesy photo Show CaptionsHide Captions Upon legalization of adult-use cannabis in Colorado in 2014, an instant curiosity among regular revelers of the Food &amp; Wine Classic in Aspen begged the question of just how long it might take for the plant to play [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2445781","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-20 09:56:21","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2445781"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445781\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2445781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2445781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2445781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}