{"id":2445854,"date":"2019-06-30T12:50:36","date_gmt":"2019-06-30T18:50:36","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=853836"},"modified":"2019-06-30T12:50:36","modified_gmt":"2019-06-30T18:50:36","slug":"taylor-swift-scooter-brauns-acquisition-of-back-catalog-my-worst-case-scenario","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/music-news\/taylor-swift-scooter-brauns-acquisition-of-back-catalog-my-worst-case-scenario\/","title":{"rendered":"Taylor Swift: Scooter Braun\u2019s Acquisition of Back Catalog \u2018My Worst Case Scenario\u2019"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.rollingstone.com\/wp-content\/uploads\/2019\/06\/10217300h.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p><a href=\"https:\/\/www.rollingstone.com\/t\/taylor-swift\/\" id=\"auto-tag_taylor-swift\" data-tag=\"taylor-swift\">Taylor Swift<\/a> turned <a href=\"https:\/\/taylorswift.tumblr.com\/post\/185958366550\/for-years-i-asked-pleaded-for-a-chance-to-own-my\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">to Tumblr<\/a> Sunday to express her disappointment that her Big Machine catalog had been sold to a company owned by music manager Scooter Braun. \u201cThis is my worst case scenario,\u201d Swift wrote.<\/p>\n<p>On Sunday, Big Machine Label Group, Swift\u2019s former label and the owner of her master recordings from her 2006 self-titled debut through 2017\u2019s <em>Reputation<\/em>, was sold to Braun\u2019s Ithaca Holdings as part of a $300 million deal, <a href=\"https:\/\/www.billboard.com\/articles\/business\/8518119\/scooter-braun-acquires-big-machine-label-group-scott-borchetta\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><em>Billboard<\/em> reported<\/a>.<\/p>\n<p>On Tumblr, Swift wrote that she was upset about the transaction not only because it prevented her from owning her own catalog but also because of who was purchasing the rights to her music.<\/p>\n<p>\u201cFor years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and \u2018earn\u2019 one album back at a time, one for every new one I turned in,\u201d Swift wrote.<\/p>\n<p>\u201c<a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/taylor-swift-record-deal-republic-records-umg-757711\/\">I walked away<\/a> because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.\u201d<\/p>\n<p>Swift then revealed why Braun acquiring her catalog is especially hurtful to her. \u201cI learned about Scooter Braun\u2019s purchase of my masters as it was announced to the world. All I could think about was the incessant, manipulative bullying I\u2019ve received at his hands for years,\u201d Swift wrote.<\/p>\n<p>\u201cLike when Kim Kardashian <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/taylor-swift-leaked-famous-conversation-is-character-assassination-112469\/\">orchestrated an illegally recorded snippet of a phone call<\/a> to be leaked and then Scooter got his two clients together to bully me online about it. Or when his client, Kanye West, <a href=\"https:\/\/www.rollingstone.com\/culture\/culture-news\/can-taylor-swift-sue-kanye-west-over-famous-video-101540\/\">organized a revenge porn music video<\/a> which strips my body naked. Now Scooter has stripped me of my life\u2019s work, that I wasn\u2019t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.\u201d<\/p>\n<p>Swift also criticized Big Machine founder Scott Borchetta for making the deal with Braun, knowing the emotional impact it would have on her. \u201cWhen I left my masters in Scott\u2019s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter,\u201d Swift wrote.<\/p>\n<p>\u201cAny time Scott Borchetta has heard the words \u2018Scooter Braun\u2019 escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn\u2019t want to be associated with them. In perpetuity. That means forever.\u201d<\/p>\n<p><em>Rolling Stone<\/em> has reached out the Braun and Borchetta for comment and will update this story if they respond.<\/p>\n<p>Read Swift\u2019s entire Tumblr post below:<\/p>\n<div class=\"tumblr-post\" data-href=\"https:\/\/embed.tumblr.com\/embed\/post\/V4Fl3h9EtbA_AoZ0ZPG8QQ\/185958366550\" data-did=\"18b0fc57a43bdafa2f4136b06b750f499ab4ee0b\"><a href=\"https:\/\/taylorswift.tumblr.com\/post\/185958366550\/for-years-i-asked-pleaded-for-a-chance-to-own-my\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">https:\/\/taylorswift.tumblr.com\/post\/185958366550\/for-years-i-asked-pleaded-for-a-chance-to-own-my<\/a><\/div>\n<p> <a href=\"https:\/\/www.rollingstone.com\/music\/music-news\/taylor-swift-scooter-braun-big-machine-worst-case-scenario-853836\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift turned to Tumblr Sunday to express her disappointment that her Big Machine catalog had been sold to a company owned by music manager Scooter Braun. \u201cThis is my worst case scenario,\u201d Swift wrote. On Sunday, Big Machine Label Group, Swift\u2019s former label and the owner of her master recordings from her 2006 self-titled [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-2445854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-21 18:16:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2445854"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2445854\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2445854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2445854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2445854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}