{"id":2447309,"date":"2019-08-08T06:30:00","date_gmt":"2019-08-08T12:30:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=310881"},"modified":"2019-08-08T06:30:00","modified_gmt":"2019-08-08T12:30:00","slug":"three-of-aspens-influencers-give-their-insight","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/three-of-aspens-influencers-give-their-insight\/","title":{"rendered":"Three of Aspen\u2019s influencers give their insight"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"6.8610687022901\">\n<ul id=\"imageGallery-310881-727\" class=\"gallery list-unstyled\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819.jpg\" data-sub-html=\"Courtesy Arielle Shipe | Arielle Shipe\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>Arielle Shipe<\/strong><br \/>Courtesy Arielle Shipe<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819.jpg\" alt=\"Arielle Shipe\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-1.jpg\" data-sub-html=\"Courtesy Arielle Shipe | Arielle Shipe\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>Arielle Shipe<\/strong><br \/>Courtesy Arielle Shipe<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-1.jpg\" alt=\"Arielle Shipe\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-2.jpg\" data-sub-html=\"Courtesy Arielle Shipe | Arielle Shipe, @arielleshipe\" class=\"h-100\" readability=\"-1.5\">\n<div class=\"caption\" readability=\"8\">\n<p><strong>Arielle Shipe, @arielleshipe<\/strong><br \/>Courtesy Arielle Shipe<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-2.jpg\" alt=\"Arielle Shipe, @arielleshipe\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-3-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-3.jpg\" data-sub-html=\"Courtesy Colter Hinchliffe | A\" polished shot of colter hinchliffe from his instagram class=\"h-100\" readability=\"-1\">\n<div class=\"caption\" readability=\"9\">\n<p><strong>A &#8220;polished action&#8221; shot of Colter Hinchliffe from his Instagram account, @colterjh<\/strong><br \/>Courtesy Colter Hinchliffe<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-3.jpg\" alt=\"A \" polished shot of colter hinchliffe from his instagram><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-4-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-4.jpg\" data-sub-html=\"Courtesy Colter Hinchliffe | A\" casual and shot from colter class=\"h-100\" readability=\"-1\">\n<div class=\"caption\" readability=\"9\">\n<p><strong>A &#8220;casual and authentic&#8221; shot from Colter Hinchliffe&#8217;s Instagram, @colterjh<\/strong><br \/>Courtesy Colter Hinchliffe<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-4.jpg\" alt=\"A \" casual and shot from colter><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-5-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-5.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | A photo from a project Pete McBride (@pedromcbride) did in Kenya.\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>A photo from a project Pete McBride (@pedromcbride) did in Kenya.<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-5.jpg\" alt=\"A photo from a project Pete McBride (@pedromcbride) did in Kenya.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-6-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-6.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | Basalt resdient and photographer Pete McBride took this shot while he was stargazing with his nieces.\" class=\"h-100\" readability=\"-1.5\">\n<div class=\"caption\" readability=\"8\">\n<p><strong>Basalt resdient and photographer Pete McBride took this shot while he was stargazing with his nieces.<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-6.jpg\" alt=\"Basalt resdient and photographer Pete McBride took this shot while he was stargazing with his nieces.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-7-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-7.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | Panoramic View of confluence in Grand Canyon National Park\" class=\"h-100\" readability=\"-2\">\n<div class=\"caption\" readability=\"7\">\n<p><strong>Panoramic View of confluence in Grand Canyon National Park<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-7.jpg\" alt=\"Panoramic View of confluence in Grand Canyon National Park\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-8-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-8.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | Majete Wildlife Reserve in Malawi is relocating 500 elephants to another park in the north. Thanks to strict management and business developments for local communities outside of the reserve, all done by African Parks, wildlife numbers have soared enabling the relocation efforts - one fo the biggest ever.\" class=\"h-100\" readability=\"0.5\">\n<div class=\"caption\" readability=\"12\">\n<p><strong>Majete Wildlife Reserve in Malawi is relocating 500 elephants to another park in the north. Thanks to strict management and business developments for local communities outside of the reserve, all done by African Parks, wildlife numbers have soared enabling the relocation efforts &#8211; one fo the biggest ever.<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-8.jpg\" alt=\"Majete Wildlife Reserve in Malawi is relocating 500 elephants to another park in the north. Thanks to strict management and business developments for local communities outside of the reserve, all done by African Parks, wildlife numbers have soared enabling the relocation efforts - one fo the biggest ever.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-9-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-9.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | Photographer and filmmaker Pete McBridge surfaces and tries to smile through numb lips while diving in Antarctica.\" class=\"h-100\" readability=\"-1.5\">\n<div class=\"caption\" readability=\"8\">\n<p><strong>Photographer and filmmaker Pete McBridge surfaces and tries to smile through numb lips while diving in Antarctica.<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-9.jpg\" alt=\"Photographer and filmmaker Pete McBridge surfaces and tries to smile through numb lips while diving in Antarctica.\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-10-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-10.jpg\" data-sub-html=\"Pete McBride\/Courtesy Photo | Pete McBride self portrait taken at mile 600 during his 750-mile hike through the entire length of Grand Canyon National Park.\" class=\"h-100\" readability=\"-1.5\">\n<div class=\"caption\" readability=\"8\">\n<p><strong>Pete McBride self portrait taken at mile 600 during his 750-mile hike through the entire length of Grand Canyon National Park.<\/strong><br \/>Pete McBride\/Courtesy Photo<\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"><img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/08\/coverside2-atw-080819-10.jpg\" alt=\"Pete McBride self portrait taken at mile 600 during his 750-mile hike through the entire length of Grand Canyon National Park.\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/magazines\/aspen-times-weekly\/three-of-aspens-influencers-give-their-insight\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/magazines\/aspen-times-weekly\/three-of-aspens-influencers-give-their-insight\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p class=\"STND-STND BriefText SectionHead\">How did you become an influencer\/content creator?<\/p>\n<p class=\"STND-STND BriefText SectionHead\">\u201cI have worked as a photographer and filmmaker for over 20 years so I have a lot of unique content which I started sharing on social media, mostly Instagram, early. As a result, I have built a following over time by consistently sharing my work and focusing on stories, not just pretty pictures. I also work with clients like National Geographic that have a large reach so that helps establish a following.\u201d \u2013 Pete McBride, <a href=\"https:\/\/www.instagram.com\/pedromcbride\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@pedromcbride (opens in a new tab)\">@pedromcbride<\/a><\/p>\n<p class=\"STND-STND BodyText\">\u201cPosting to Instagram is a pretty big part of my job as a professional skier, I was lucky to get a fairly strong following back when people where actively looking for new people to follow.\u201d \u2013 Colter Hinchliffe, <a href=\"https:\/\/www.instagram.com\/colterjh\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@colterjh (opens in a new tab)\">@colterjh<\/a><\/p>\n<p class=\"STND-STND BodyText\">\u201cThis was not a path I intentionally set out on. Four years ago, I moved back home to Aspen after six years away (school, travel, etc). I had roughly 600 followers on Instagram of mostly friends and family. Around that time, I purchase a GoPro and started bringing it out on adventures with me. Within a year I had grown to about 1,200 followers simply by posting photos regularly, then, seemingly out of nowhere, my page started to grow faster until it reached the size that it is today of over 100k.\u201d \u2013 Arielle Shipe, <a href=\"https:\/\/www.instagram.com\/arielleshipe\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"@arielleshipe (opens in a new tab)\">@arielleshipe<\/a><\/p>\n<p class=\"STND-STND BriefText SectionHead\">What sets you apart from other content creators?<\/p>\n<p class=\"STND-STND BriefText SectionHead\">\u201cI like to believe that all of us have our own \u2018special sauce\u2019 and that because of that there is truly room for everyone! Something more unique about my page is that I treat it more like a micro-blog about healthy living, overcoming challenges, mental health or anything else I am personally processing at the time.\u201d \u2013 Shipe<\/p>\n<p class=\"STND-STND BodyText\">\u201cI try to keep it authentic and sometimes it\u2019s borderline inappropriate, but I try to keep it the real me.\u201d \u2013 Hinchliffe<\/p>\n<p class=\"STND-STND BodyText\">\u201cI focus more on my imagery and the story behind them. For those interested in travel, adventure, conservation (with a focus on water) and photography, then I might provide content for a feed that informs and offers something interesting for the eye too.\u201d \u2013 McBride<\/p>\n<p class=\"STND-STND BriefText SectionHead\">How do you sustain being a content creator?<\/p>\n<p class=\"STND-STND BodyText\">\u201cI\u2019m always out skiing or climbing \u2026 so whipping my phone out to capture some moments is fun and easy. Getting around to actually edit, and post the content is the hard part (of the job part).\u201d \u2013 Hinchliffe<\/p>\n<p class=\"STND-STND BodyText\">\u201cIt isn\u2019t easy. It takes persistence, time, dedication and it is important to maintain your own voice.\u201d \u2013 McBride<\/p>\n<p class=\"STND-STND BodyText\">\u201cIn the last year my page reached a point where I am able to be fully supported through sponsorships and collaborations, but it wasn\u2019t always that way!\u201d \u2013 Shipe<\/p>\n<p class=\"STND-STND BriefText SectionHead\">What are your three best tricks for creating posts for Instagram?<\/p>\n<p class=\"STND-STND BodyText\">\u201cThe first, don\u2019t \u2018do it for the \u2018Gram.\u2019 Do it for yourself and if you happen to get a great photo than amazing! Second, stop trying to create FOMO and start trying to create connection. And lastly, add value. I post almost every single day and I know that I can\u2019t be inspiring for every post but, as best I can, I try to make each piece of content I post to be something that adds value to my followers.\u201d \u2013 Shipe<\/p>\n<p class=\"STND-STND BodyText\">\u201cHonesty, brevity, and not over filtering your image. Keep it real. It is great to chase beauty, but not at cost of leaving reality (unless you are going for just the visual fine art). \u2026 Provide something unique \u2014 poetic, creative, funny, thought provoking. It is a crowded online world so I try to avoid posts about what coffee shop I visited (unless it is one hell of a wild coffee shop).\u201d \u2013 McBride<\/p>\n<p class=\"STND-STND BodyText\">\u201cA) Do cool stuff, in cool places. B) have a vision but make sure the vision doesn\u2019t consume your day! C.) Keep it authentic. \u2026 People are sick of polished up, one turn wonders, smoke and mirror type of shots. It\u2019s great to post off-handed videos that show flaws and are real and raw. That\u2019s what people connect with the most.\u201d \u2013 Hinchliffe<\/p>\n<p class=\"STND-STND BriefText SectionHead\">Do you feel like what Instagram is testing in certain markets (removing like counts on posts) could effect you as a creator in the future?<\/p>\n<p class=\"STND-STND BriefText SectionHead\">\u201cFrankly, I think it is great. We need to curb our addictions to our screens. I feel honored and privileged to have a lot of people follow me, and I hope they continue to, but our infatuation with number of likes and followers is a dangerous rabbit hole that can take us far from our reasons for posting in the first place: to connect, share and inform \u2014 not to win popularity games.\u201d \u2013 McBride<\/p>\n<p class=\"STND-STND BriefText SectionHead\">\u201cYou know, as grateful as I am for the audience and platform I have to speak from right now, I know that it will change. It has already evolved so much since I started this journey and I know it will just continue to evolve. Even though I try my best to live unattached to those numbers on the screen I\u2019d be lying if I said they didn\u2019t affect me some days. Perhaps removing counts on post will mean my engagement drops \u2026 but if peoples overall happiness and wellbeing rise because of it I\u2019m all for it.\u201d \u2013 Shipe<\/p>\n<p class=\"STND-STND BodyText\">\u201cI think Instagram and social media has lost a lot of its steam. I imagine there will always be a way to track \u2018engagement\u2019 from our followers and those stats are requested by brands who wish to work with me. Social media will certainly evolve and so will my job as a content creator. To be honest, I\u2019m looking forward to changes, keep it refreshing. I still love Instagram, but I love it differently than I used to.\u201d \u2013 Hinchliffe<\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/magazines\/aspen-times-weekly\/three-of-aspens-influencers-give-their-insight\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arielle ShipeCourtesy Arielle Shipe Arielle ShipeCourtesy Arielle Shipe Arielle Shipe, @arielleshipeCourtesy Arielle Shipe A &#8220;polished action&#8221; shot of Colter Hinchliffe from his Instagram account, @colterjhCourtesy Colter Hinchliffe A &#8220;casual and authentic&#8221; shot from Colter Hinchliffe&#8217;s Instagram, @colterjhCourtesy Colter Hinchliffe A photo from a project Pete McBride (@pedromcbride) did in Kenya.Pete McBride\/Courtesy Photo Basalt resdient and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2447309","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-22 12:57:44","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2447309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2447309"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2447309\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2447309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2447309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2447309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}