{"id":2447807,"date":"2019-08-21T07:30:06","date_gmt":"2019-08-21T13:30:06","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=874287"},"modified":"2019-08-21T07:30:06","modified_gmt":"2019-08-21T13:30:06","slug":"pandora-wants-to-make-it-easier-for-indie-musicians-to-get-on-the-radio","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/music-news\/pandora-wants-to-make-it-easier-for-indie-musicians-to-get-on-the-radio\/","title":{"rendered":"Pandora Wants to Make It Easier for Indie Musicians to Get on the Radio"},"content":{"rendered":"
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Between the breadth of data tools available for musicians and the amount of support that digital distributors are able to offer to creators these days, there\u2019s never been a better time to be an indie artist<\/a>. On Wednesday, Pandora<\/a> announced a revamp of its Artist Marketing Platform (AMP) to fold indie artists more cleanly into the mix.<\/p>\n

Pandora\u2019s AMP \u2014 a suite of analytic features that allow musicians to see granular information such as their song-by-song spins, market reach, and demographics, comparable to the popular analytics dashboards<\/a> offered by Spotify and Apple Music \u2014 will now include an independent artist submission tool. Through this, self-releasing artists can get their music across the desks of Pandora\u2019s data scientists, have it analyzed by the company\u2019s signature Music Genome Project, and see it put into regular rotation in users\u2019 Pandora radio stations alongside mega-hits from big stars. The indie submission tool has existed in the past, but lived in a standalone platform.<\/p>\n

\u201cThis tool ensures that indie artists are going to be heard by somebody at Pandora. Our curators will listen to their music and put it in to be analyzed so it can ultimately get onto radio stations,\u201d Shamal Ranasinghe, Pandora\u2019s vice president of product management for catalog and creators, tells Rolling Stone<\/em>, adding that indie artists can also describe their music for Pandora\u2019s data scientists in their own words and offer up other information that can help tailor their fit into users\u2019 Pandora radio stations. The team expects a \u201csteady state of 1,000 submissions a week,\u201d though first-week submissions are likely to be much higher.<\/p>\n

Ranasinghe says Pandora is keen to support DIY artists as well as do more to apply its sophistication in data science<\/a>, which many in the industry see as the company\u2019s greatest edge over rival services.<\/p>\n

\u201cGetting music onto streaming services \u2014 that\u2019s super easy, and there are a lot of programs that do that today practically for free,\u201d Ranasinghe says, pointing to distribution companies like Distrokid, CD Baby and Tunecore that service independent artists. (That\u2019s perhaps also the reason Spotify recently shut down<\/a> its direct upload program: It wasn\u2019t fixing the right problem.)<\/p>\n

Through AMP, indie artists can also create artist audio messages and \u201cPandora Stories,\u201d which are song-and-podcast mixtapes meant to tell a deeper story about their music. The expansion of these tools comes at time when the personalization of content is seen as increasingly valuable \u2014 even for major chart-toppers with secured fanbases. Taylor Swift, for example, whose seventh album Lover <\/em>is out this Friday, has been partnering all week with Spotify to release custom spoken content and audio \u201clove letters\u201d<\/a> for fans ahead of the release.<\/p>\n

Ranasinghe says he believes the \u201cbiggest inefficiency in the music industry<\/a> today\u201d is artists\u2019 lack of ability to easily expand their audience. \u201cHow do they promote themselves? Get in front of audiences? You listen to a band sometimes and you know their music should be played to audiences 10 times bigger,\u201d he says. \u201cThese are problems we can solve with data science; by not just putting the music on a playlist, but finding the right people to put it in front of at the right moment.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Between the breadth of data tools available for musicians and the amount of support that digital distributors are able to offer to creators these days, there\u2019s never been a better time to be an indie artist. On Wednesday, Pandora announced a revamp of its Artist Marketing Platform (AMP) to fold indie artists more cleanly into […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-2447807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-26 13:29:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2447807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2447807"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2447807\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2447807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2447807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2447807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}