{"id":2448339,"date":"2019-09-04T19:47:35","date_gmt":"2019-09-05T01:47:35","guid":{"rendered":"https:\/\/www.rollingstone.com\/?p=880065"},"modified":"2019-09-04T19:47:35","modified_gmt":"2019-09-05T01:47:35","slug":"shawn-mendes-latest-collaborations-are-the-most-canadian-thing-ever","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/music-news\/shawn-mendes-latest-collaborations-are-the-most-canadian-thing-ever\/","title":{"rendered":"Shawn Mendes\u2019 Latest Collaborations Are the Most Canadian Thing Ever"},"content":{"rendered":"

Fresh off a chart-topping collab with two-time duet partner and rumored real-life girlfriend Camila Cabello, Shawn Mendes<\/a> is back in Canada<\/a> this week and pushing out a collaboration of a different sort \u2014 one that pays homage to his home and native land.<\/p>\n

The Toronto-born singer has partnered with Canadian apparel brand Roots on a limited-edition capsule collection<\/a>, and teamed up with Canadian fast-food chain (n\u00e9e donut shop) Tim Hortons on a new campaign and charitable partnership<\/a>.<\/p>\n

The two collaborations land on the heels of Mendes\u2019 sold-out hometown show Friday at Toronto\u2019s 50,000-seat Rogers Centre (home to baseball\u2019s Toronto Blue Jays). Tickets for the show, Mendes\u2019 first-ever stadium gig, sold out in minutes<\/a> when they went on sale in December, though there are still a few seats left on re-sale sites<\/a>.<\/p>\n

While Mendes has partnered with brands like Emporio Armani (for the launch of their smartwatches<\/a>) and famously \u2014 ahem, revealingly<\/em> \u2014 dropped trou for Calvin Klein Underwear<\/a>, the two current collaborations see the newly-turned 21-year-old taking on a more active role into his personal brand and business partnerships.<\/p>\n

With Roots, the quintessential Canadian outdoor lifestyle brand, Mendes helped to design a capsule collection of nine pieces, including sweatpants, a \u201cKanga\u201d hoodie, and a custom-designed nylon jacket<\/a> that Mendes reportedly worked on with designers at the Roots Toronto Leather Factory. The pieces all feature a variation of the singer\u2019s rose motif from his current, self-titled album,<\/a> available in multiple sizes and in styles for both men and women.<\/p>\n

\"roots-shawn-mendes-buy-online\"<\/a><\/p>\n

Courtesy Roots<\/p>\n<\/div>\n

Tim Hortons meantime, unveiled a massive national campaign last week with images of Mendes splashed across billboards, store signage and even coffee cups. The campaign, dubbed, \u201cHome is Where the Heart Is,\u201d is being supported with a commercial that follows the singer\u2019s journey, from posting videos online to playing shows around the world. Spoiler alert: the clip ends with Mendes coming back to Canada to grab a cup of coffee (sans<\/em> Timbits sadly).<\/p>\n

While the Calvin Klein campaign made waves earlier this year for showcasing a more mature Mendes, experts say with the new collaborations, the transition from sexy Shawn to savvy Shawn is complete. \u201cRoots and Tim Hortons are iconic Canadian brands as well as globally-recognized players, and Shawn\u2019s collaborations show that he has the star power to carry a major partnership to success,\u201d says Natasha Koifman, founder and president of NKPR, a PR, marketing and digital agency with offices in Toronto, New York and LA. \u201cThese brand partnerships speak to his base, keeping him both accessible and connected to his roots, so I think this is a very natural fit for his brand. It\u2019s also a very smart strategic move on the part of Roots and Tim Hortons to tap into Shawn\u2019s very engaged, younger-skewing audience.\u201d<\/p>\n

The fact that Mendes is returning to Canada to launch these projects also speak to his appeal, which has always been built on a type of aww-shucks Canadian charm that sets the care-free Canuck apart from his peers<\/a>.<\/p>\n

\u201cWhile I do think Shawn is soft spoken, sweet and docile \u2014 qualities often associated with the Canadian stereotype \u2014 I also think he\u2019s smart and recognizes the value of branding himself accordingly,\u201d offers Duhin Nanda, a Canadian TV host who has tracked Mendes\u2019 meteoric rise to fame since the Pickering-born singer was posting performance clips to Vine. \u201cIt seems Shawn prides himself on being the friendly Canadian boy next door, and he likes to favor local<\/em> instead of global<\/em>. He is able to decide what kind of picture he wants to paint in order to be seen as relatable and approachable, and these collaborations are proof that he\u2019s firmly in control of his narrative.\u201d<\/p>\n

\"Shawn<\/p>\n

The Tim Hortons\u2019 cups are proving to be very popular, judging by frenzied fan accounts and Reddit threads<\/a> that track the red and white cups\u2019 availability like they\u2019re tracking cheap gas prices. Ceramic version of the cups sold at participating Tim Hortons locations are also selling out and now going for as much as $150 on eBay<\/a>.<\/p>\n

As for the Roots collection, it\u2019s available in select stores across Canada and online internationally at Roots.com<\/a>. A portion of proceeds from both collaborations will go toward the singer\u2019s recently-launched Shawn Mendes Foundation<\/a>, which will focus on children\u2019s health and well-being, anti-bullying, and education, among other areas of focus. Mendes is also donating $1 from each ticket sold from his hometown show to the foundation\u2019s first recipient, SickKids Hospital in Toronto.<\/p>\n

In a press release, Mendes says he\u2019s proud of how everything has come about and \u2014 in typical Canadian fashion \u2014 he seemingly just wants everyone to be happy too. \u201cWith the launch of my foundation earlier this week, my upcoming hometown show and now the release of my second collaboration with Roots, I\u2019m so grateful to have the support of this iconic Canadian brand and being able to give back with them,\u201d he says. \u201cI hope everyone loves these pieces as much as I do.\u201d<\/p>\n

via:: Rolling Stone<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fresh off a chart-topping collab with two-time duet partner and rumored real-life girlfriend Camila Cabello, Shawn Mendes is back in Canada this week and pushing out a collaboration of a different sort \u2014 one that pays homage to his home and native land. The Toronto-born singer has partnered with Canadian apparel brand Roots on a […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-2448339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-music-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-27 07:18:08","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2448339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2448339"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2448339\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2448339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2448339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2448339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}