{"id":2448985,"date":"2019-09-20T21:00:00","date_gmt":"2019-09-21T03:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=313194"},"modified":"2019-09-20T21:00:00","modified_gmt":"2019-09-21T03:00:00","slug":"aspen-skiing-co-s-hotel-group-eyes-limelight-at-mammoth-ski-area","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/aspen-skiing-co-s-hotel-group-eyes-limelight-at-mammoth-ski-area\/","title":{"rendered":"Aspen Skiing Co.\u2019s hotel group eyes Limelight at Mammoth ski area"},"content":{"rendered":"
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The Limelight Hotel in Snowmass Base Village was completed shortly before its grand opening in December. Now a Limelight is being eyed in Mammoth, California.<\/strong>
Aspen Times file<\/em><\/figcaption><\/div>\n<\/figure>\n

Aspen Skiing Co.\u2019s The Little Nell Hotel Group announced Friday it has purchased 7 acres of vacant land at the base of Mammoth Mountain Ski Resort for development of a Limelight-branded hotel and residences.<\/p>\n

It\u2019s the first big splash for the hotel group, which was created as its own division in January under the direction of managing director and chief operating officer Alinio Azevedo. He said at that time the hotel group was looking at opportunities in ski resorts and non-ski markets.<\/p>\n

\u201cAfter an extensive process to narrow down and define our target market list for a Limelight hotel, Mammoth was chosen, among select others,\u201d Azevedo said by email Friday.<\/p>\n

It hasn\u2019t been determined yet how many hotel rooms or residences will be sought in the land-use approval process.<\/p>\n

\u201cIt is a spacious parcel and presents a great opportunity for hotel and residential development,\u201d Azevedo said.<\/p>\n

There also will be associated commercial development. A Limelight Lounge will be a \u201csignature amenity,\u201d just as it is with the other Limelight hotels, he said.<\/p>\n

The Mammoth hotel will be the fourth in the Limelight brand, following the original in Aspen and the later additions in Ketchum<\/a> and Snowmass Village. The Limelight in Snowmass opened last season and was credited with helping bring zip and vitality<\/a> to Base Village.<\/p>\n

Mammoth makes sense for Skico for several reasons. The California ski area is huge at 3,500 acres but there are still development opportunities at the base. Mammoth along with its three related resorts attracts more than 2 million customers annually.<\/p>\n

In addition, Mammoth is owned by Alterra Mountain Co., a sister organization of Aspen Skiing Co. The Crown family, which owns Skico, and KSL Capital Partners teamed to create what came to be known as Alterra in April 2017. Their first purchase was Intrawest Resort Holdings and its six ski areas. Two days later they completed the purchase<\/a> of the privately held Mammoth Resorts for an undisclosed amount. The deal included four ski areas: Mammoth Mountain, June Mountain, Snow Summit and Bear Mountain.<\/p>\n

When asked what made the purchase of land at the base appealing for The Little Nell Hotel Group, Azevedo identified the proximity of the property to the base of Mammoth Mountain, the ability to develop the hotel from a \u201cground-up perspective\u201d and a town that offers \u201ca great sense of community and place, which is important to us in each of our Limelight hotels.\u201d<\/p>\n

\u201cWe really like Mammoth as a market and it has the right elements to make for a successful development, including a strong feeder market in Southern California and recent and forthcoming investments by Mammoth Mountain,\u201d Azevedo said.<\/p>\n

Alterra has a stronghold in California with Squaw Valley and Alpine Meadows in addition to Mammoth Resorts. Top competitor Vail Resorts owns Northstar, Kirkwood and Heavenly.<\/p>\n

Azevedo said the Limelight Mammoth will be similar to the other hotels in the brand.<\/p>\n

\u201cThere is a common thread in being an upscale contemporary property set in the heart of its community,\u201d he said. \u201cWith each property we build, we take what we\u2019ve learned from the past ones so we can continue to deliver an outstanding product.\u201d<\/p>\n

scondon@aspentimes.com<\/a><\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Limelight Hotel in Snowmass Base Village was completed shortly before its grand opening in December. Now a Limelight is being eyed in Mammoth, California.Aspen Times file Aspen Skiing Co.\u2019s The Little Nell Hotel Group announced Friday it has purchased 7 acres of vacant land at the base of Mammoth Mountain Ski Resort for development […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2448985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-27 02:23:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2448985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2448985"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2448985\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2448985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2448985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2448985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}