{"id":2449180,"date":"2019-09-26T08:00:00","date_gmt":"2019-09-26T14:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=313420"},"modified":"2019-09-26T08:00:00","modified_gmt":"2019-09-26T14:00:00","slug":"gear-junkie-a-6000-walmart-mountain-bike","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/gear-junkie-a-6000-walmart-mountain-bike\/","title":{"rendered":"Gear Junkie: A $6,000 Walmart mountain bike?"},"content":{"rendered":"
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It\u2019s the middle of the summer. I\u2019m in GearJunkie\u2019s Minneapolis office, a small blade in hand, ready to unbox a bike. A group of employees gathers around, pecking in to see the \u201cWalmart bike\u201d that\u2019s arrived with measurable anticipation.<\/p>\n

Reports of a top-end race build with a $6,000 price tag cast a cognitive dissonance across the office. Why was one of the world\u2019s most budget-driven companies focusing on the upper echelon of the bike world?<\/p>\n

Viathon was created to shift consumers\u2019 thinking. That\u2019s according to brand manager Zach Spinhirne-Martin, who wrote a white paper and a business case in 2017 to bring Viathon to life.<\/p>\n

\u201cI pitched the idea to my management as a way to more quickly enter the market and change our perception,\u201d he said.<\/p>\n

The Viathon M.1, a carbon hardtail with 29-inch wheels, chatters over roots then sluices through a berm. The terrain varies from flowy cross-country trail to downhill-inspired gravity tracks. I ride over ladder bridges and into dense trees.<\/p>\n

Read the full review of the Viathon M.1. at gearjunkie.com<\/a><\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the middle of the summer. I\u2019m in GearJunkie\u2019s Minneapolis office, a small blade in hand, ready to unbox a bike. A group of employees gathers around, pecking in to see the \u201cWalmart bike\u201d that\u2019s arrived with measurable anticipation. Reports of a top-end race build with a $6,000 price tag cast a cognitive dissonance across […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2449180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-27 09:33:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2449180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2449180"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2449180\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2449180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2449180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2449180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}