{"id":2450846,"date":"2019-11-07T13:44:00","date_gmt":"2019-11-07T20:44:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/sugar-highdek-americas-no-1-cannabis-edibles-brand-taps-bubbys-chef-ron-silver-for-fast-acting-line\/"},"modified":"2019-11-07T13:44:00","modified_gmt":"2019-11-07T20:44:00","slug":"high-country-americas-no-1-cannabis-edibles-brand-taps-bubbys-chef-ron-silver-for-fast-acting-line","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/high-country-americas-no-1-cannabis-edibles-brand-taps-bubbys-chef-ron-silver-for-fast-acting-line\/","title":{"rendered":"High Country: America\u2019s No. 1 Cannabis Edibles Brand Taps Bubby\u2019s Chef Ron Silver For Fast-Acting Line"},"content":{"rendered":"
\n
Ron Silver contemplating his next cannabis move in his office above Bubby’s restaurant in the Meatpacking District.<\/strong>
Courtesy Ron SIlver<\/em><\/figcaption><\/div>\n<\/figure>\n

Still beloved for its fresh comfort food, the Manhattan brunch institution Bubby\u2019s opened on Thanksgiving Day 1990 in Tribeca. As Bubby\u2019s readies for its 29th anniversary celebration this month \u2014 a major renovation of the restaurant included \u2014 owner and chef Ron Silver has also quietly cooked up a cannabis culinary company, which is about to broaden his New York City influence nationwide.<\/p>\n

Seven years ago, Silver started personally developing a line of all-natural cannabis sweeteners to help solve what he observed as \u201ca lack of controllable, low-dose and reliable edibles.\u201d<\/p>\n

His original mission remains to help people manage their intake and the effects of cannabis edibles through the four-patent-pending invention, TiME Technology. Enlisting former Intel executive Kim Rael as president and CEO, Azuca was officially founded in 2018 as Silver\u2019s second business venture (he\u2019s also the chief creative officer) and specializes in chef-quality, hemp-derived edible products available online and on-menu at Bubby\u2019s. Silver operates an additional location in the Meatpacking District, plus six more in Japan.<\/p>\n

Beyond his Bubby\u2019s day-to-day, Silver clocked additional hours devouring chemistry, biology and cannabis books while also testing formulas. He says his expertise as a chef naturally complemented a deep dive into the science of cannabis.<\/p>\n

The innovative process encapsulates single cannabinoid molecules, making them water-soluble and resulting in Azuca products having zero detectable hemp taste or smell. Azuca\u2019s collection of CBD-infused sugars, syrups and chocolates take effect in two to 15 minutes \u2014 far less than the standard 90 minutes it takes to feel most edible products currently on the market.<\/p>\n

\u201cI have an in-depth understanding of cannabis, and cooking, but I never imagined I\u2019d work to combine the two together,\u201d Silver told me. \u201cAs a chef, I\u2019m naturally concerned about things tasting great. The triumph was developing a technology that not only tastes great, but actually works in any food or beverage product.\u201d<\/p>\n

But the family-friendly restaurateur and father of four\u2019s personal experience with cannabis started before he even began his career in the early-\u201980s at the legendary Restaurant Florent.<\/p>\n

\u201cI\u2019ve smoked weed as soon as I could pick up a bong, since I was 12, and it\u2019s not just that I like it, I love it,\u201d admitted Silver in a recent, in-depth Q&A with PR\u00d8HBTD.<\/p>\n

\u201cI am interested in cannabis on an extremely deep level. I love the plant itself and see how it can help so many people with anxiety, debilitating ailments and other issues. What we have created is both gratifying and remarkable \u2014 and we are just at the tip of the iceberg. Azuca has so much potential and infinite applications,\u201d he added.<\/p>\n

That level of connoisseurship translates to technology also compatible with cannabis-infused edibles containing THC. Enter Wana Brands, the number one cannabis edibles brand in the country with products on shelves in medical and adult-use dispensaries in Arizona, California, Colorado, Illinois, Michigan, Ohio, and Oregon.<\/p>\n

The Colorado-based company\u2019s CEO Nancy Whiteman set out on a global search in 2017 for products that could enable Wana\u2019s signature confections to have a faster onset time. She ended up sitting next to Rael at a cannabis conference later that year and has now acquired licensing for Azuca\u2019s TiME Technology specifically for its soon-to-be-launched Wana Quick line.<\/p>\n

\u201cAzuca is the perfect partner to help us expand our portfolio to meet all the various needs of edibles consumers, many of whom are demanding more predictability and faster effectiveness,\u201d Whiteman shared with me. \u201cWana has been working in the edibles space for a decade now, and Ron\u2019s quick-onset technology was best in class for confectionary products.\u201d<\/p>\n

Azuca is a privately held, investor-backed company. In March, Silver and Rael came to Aspen for a Green Table Global investor forum in March where they pitched potential funders. This summer, Azuca marked its first expansion to Colorado when it opened processing and manufacturing facilities in Colorado Springs and Golden. Through a lease from Summit Extraction and Centered Snacks, Rael explained, \u201cThe move has allowed us to leverage Colorado\u2019s vast resources and progressive legislation to streamline our development and distribution of Azuca\u2019s CBD products.\u201d<\/p>\n

Wana Quick products are currently in development, with the line slated to roll out in Colorado in December. Additional states will follow in 2020. Azuca\u2019s own THC products are available in Massachusetts at Mayflower Medicinals, Verilife, and Triple M.<\/p>\n

\u201cBringing this technology to a wider audience is so exciting and important. We are able to see our work and vision come full circle, with one of the most respected edibles companies in the business,\u201d Silver said. \u201cOur plan is to help more companies formulate edibles that are more understandable to their consumers. Providing predictability in cannabis products will only help move the industry at large forward.\u201d<\/p>\n

Katie Shapiro can be reached at katie@katieshapiromedia.com<\/a> and followed on Twitter @bykatieshapiro.<\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ron Silver contemplating his next cannabis move in his office above Bubby’s restaurant in the Meatpacking District.Courtesy Ron SIlver Still beloved for its fresh comfort food, the Manhattan brunch institution Bubby\u2019s opened on Thanksgiving Day 1990 in Tribeca. As Bubby\u2019s readies for its 29th anniversary celebration this month \u2014 a major renovation of the restaurant […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2450846","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 08:13:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2450846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2450846"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2450846\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2450846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2450846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2450846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}