{"id":2451025,"date":"2019-11-13T05:00:00","date_gmt":"2019-11-13T12:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=315902"},"modified":"2019-11-13T05:00:00","modified_gmt":"2019-11-13T12:00:00","slug":"village-voices-the-wickes-family-celebrates-40-years-running-sundance-liquor-and-gifts","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/village-voices-the-wickes-family-celebrates-40-years-running-sundance-liquor-and-gifts\/","title":{"rendered":"Village Voices: The Wickes family celebrates 40 years running Sundance Liquor and Gifts"},"content":{"rendered":"
\n
Barbara Wickes and her son Andrew Wickes stand in their family store, Sundance Liquor and Gifts, in Snowmass on Wednesday, November 6, 2019. (Kelsey Brunner\/The Aspen Times)<\/strong>
Kelsey Brunner\/The Aspen Times<\/em><\/figcaption><\/div>\n<\/figure>\n

There is really only one place in Snowmass you can go for a bottle of top-shelf whiskey, fine wine, unique state and village souvenirs, and pharmacy products: Sundance Liquor and Gifts.<\/p>\n

For more than 40 years, the family-owned business has served as a liquor, drug and gift store combination, known for its wide selection of high-quality goods and spirits for every season.<\/p>\n

But for 40 years, the store hasn\u2019t just been a store; it\u2019s been a place for growth and community for both the Wickes family and their longtime employees.<\/p>\n

\u201cMy goal was to create a store where people feel comfortable and wanted,\u201d said Barbara Bakios-Wickes, store owner and operator. \u201cI\u2019d like to think that we\u2019ve hit that mark.\u201d<\/p>\n

When Barbara and her husband, Steve \u2014 the store\u2019s behind-the-scenes owner, accounting and IT point person \u2014 were asked to open a pharmacy and liquor store in the Snowmass Center in 1979, she didn\u2019t think they\u2019d run the business for more than a decade.<\/p>\n

The couple was working for the former longtime Aspen Drug Store on Hyman Avenue at the time, moved to the village to head the new Snowmass Center store, and have been there ever since.<\/p>\n

\u201cWe were foolish and young and determined to do it together,\u201d Barbara recalled of the transition, laughing. \u201cThe plan was to keep the store for 10 years, sell it and move on. But I fell in love with the employees, managing the business, the people. \u2026 It was the perfect fit for me.\u201d<\/p>\n

Four decades later, Barbara and Steve have experienced a lot of change through Sundance Liquor and Gifts, starting as a boyfriend-girlfriend duo and soon becoming a married couple raising two kids.<\/p>\n

Andrew Wickes, Barbara and Steve\u2019s son who has spent the past five years working for the store in a management capacity for the first time since his stocking days as a teen, said growing up around the small business helped him better understand what his parents did and what creative, hard work looked like.<\/p>\n

\u201cThe store is older than I am, it\u2019s all I know,\u201d Andrew said of growing up as the son of small business owners. \u201cIt\u2019s always been a lot of hands-on experience.\u201d<\/p>\n

When asked what they have learned over the years through running Sundance, the family talked about the importance of treating employees and customers well, and of adapting to the ebbs and flows of both the village tourism seasons and the marketplace.<\/p>\n

Moving forward, the Wickes anticipate more change with the proposed redevelopment of the Snowmass Center, potentially causing them to move locations for the second time over the past decade, but are determined to maintain the store\u2019s friendly, family-oriented atmosphere and quality service.<\/p>\n

\u201cWe\u2019re really proud of what the store has to offer and plan to continue to be known as a place with unique offerings,\u201d Andrew said.<\/p>\n

\u201cIt\u2019s seems to be a happy place people like to hang around and pop in to chat,\u201d Barbara added. \u201cI think that\u2019s probably the main reason we\u2019ve been here for 40 years.\u201d<\/p>\n

mvincent@aspentimes.com<\/a><\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Barbara Wickes and her son Andrew Wickes stand in their family store, Sundance Liquor and Gifts, in Snowmass on Wednesday, November 6, 2019. (Kelsey Brunner\/The Aspen Times)Kelsey Brunner\/The Aspen Times There is really only one place in Snowmass you can go for a bottle of top-shelf whiskey, fine wine, unique state and village souvenirs, and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2451025","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 06:58:13","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2451025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2451025"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2451025\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2451025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2451025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2451025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}