{"id":2451867,"date":"2019-12-05T00:00:00","date_gmt":"2019-12-05T07:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=317117"},"modified":"2019-12-05T00:00:00","modified_gmt":"2019-12-05T07:00:00","slug":"basalt-chamber-unveils-new-marketing-logo","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/basalt-chamber-unveils-new-marketing-logo\/","title":{"rendered":"Basalt chamber unveils new marketing logo"},"content":{"rendered":"
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The Basalt Chamber of Commerce unveiled a new logo Wednesday that will be used to market the town as a tourist destination.<\/p>\n

The logo has two lines that flow together underneath a bold headline that says \u201cBasalt\u201d and a shorter tagline that says, \u201cWhere Life Flows.\u201d The interlocking lines represent many different things, including Basalt\u2019s two gold-medal rivers, said Kris Mattera, executive director of the chamber. \u201cColorado\u201d is located beneath the interlocking lines, but may be eliminated in some versions.<\/p>\n

The logo will be used in the Colorado Tourism Office\u2019s official state guide and possibly in banners around town, Mattera said. The chamber of commerce will adopt the logo as its official seal, though probably without the word Colorado since there doesn\u2019t appear to be any confusion with towns of the same name in other states, she said.<\/p>\n

Businesses, nonprofit organizations and other entities are urged to use the logo.<\/p>\n

\u201cIt gives a piece for everybody to get around,\u201d Mattera said.<\/p>\n

Basalt\u2019s business community didn\u2019t have a cohesive campaign to rally around, such as Aspen Chamber Resort Association\u2019s \u201cDefy Ordinary\u201d branding, she noted.<\/p>\n

Basalt received a technical assistance grant from the Colorado Office of Economic Development and International Trade to develop a concise and distinctive brand. It harnessed a company called Development Counsellors International to work on the logo. The town also received a $4,000 grant to implement the branding.<\/p>\n

Mattera said she suggested the tagline. It was the product of her thinking about Basalt branding after she got hired as the chamber\u2019s executive director in 2017.<\/p>\n

\u201cWhere Life Flows has been sitting on my phone for the last year and a half,\u201d she said.<\/p>\n

Basalt town government will keep its existing, different logo. They didn\u2019t want to blend the marketing logo with the logo for the place you go pay your water bill, she said.<\/p>\n

About 60 to 70 chamber members who attended an annual meeting earlier this fall got a sneak peak of the logo.<\/p>\n

\u201cEveryone really likes it,\u201d Mattera said. \u201cThey thought it was very Basalt.\u201d<\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Basalt Chamber of Commerce unveiled a new logo Wednesday that will be used to market the town as a tourist destination. The logo has two lines that flow together underneath a bold headline that says \u201cBasalt\u201d and a shorter tagline that says, \u201cWhere Life Flows.\u201d The interlocking lines represent many different things, including Basalt\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2451867","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 03:41:58","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2451867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2451867"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2451867\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2451867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2451867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2451867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}