{"id":2452089,"date":"2019-12-11T05:00:00","date_gmt":"2019-12-11T12:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=317435"},"modified":"2019-12-11T05:00:00","modified_gmt":"2019-12-11T12:00:00","slug":"village-voices-meet-sherry-flack-owner-of-smass-local-rebels-boutique","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/village-voices-meet-sherry-flack-owner-of-smass-local-rebels-boutique\/","title":{"rendered":"Village Voices: Meet Sherry Flack, owner of S\u2019mass\u2019 Local Rebels boutique"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\"> <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"882\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-1024x882.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-1024x882.jpg 1024w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-300x258.jpg 300w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-768x661.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-1536x1322.jpg 1536w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/villagevoices-svs-121119-2048x1763.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption><strong>Sherry Flack, owner of Local Rebels in Snowmass, stands in her boutique on Dec. 7, 2019. Flack has owned and operated several retail businesses in Aspen, Snowmass and Basalt over the past 40 years. Her Local Rebels store on the Village Mall is the longest running (Maddie Vincent\/Snowmass Sun).<\/strong><br \/><em>Maddie Vincent\/Snowmass Sun<\/em><\/figcaption><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText DropCap\">For Kansas-native Sherry Flack, Aspen-Snowmass has been the ideal place to run a retail business.<\/p>\n<p class=\"STND-STND BodyText\">After working at retail stores to pay her way through college, Flack said she realized fashion and buying merchandise was her passion and partnered with a few Denver friends to open up a store in the old Aspen A-frames in the 1970s.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI liked the idea of running a store in a more laid back, low-key, historic resort town that wasn\u2019t as touristy as the others,\u201d Flack said.<\/p>\n<p class=\"STND-STND BodyText\">Six local retail enterprises and <a id=\"N0x2a452a0N0x28d89c0:N0x2a452a0N0x286f128\" href=\"https:\/\/www.aspentimes.com\/snowmass\/snowmass-shop-relocates-but-space-stays-empty\/\">one store consolidation later<\/a>, Flack\u2019s Local Rebels boutique on the Snowmass Village Mall remains as her longest running business and has aimed to give shoppers a taste of the town\u2019s vibe for over 40 years.<\/p>\n<p class=\"STND-STND BodyText\">\u201cMy theme is the local look, so when people come in and buy something they can wear it out and blend right in,\u201d Flack said.<\/p>\n<p class=\"STND-STND BodyText\">On a recent afternoon in Local Rebels, Flack pointed out the colorful, eclectic clothing items and locally crafted jewelry and artwork on display in designated areas of her shop.<\/p>\n<p class=\"STND-STND BodyText\">She said she has a loyal Snowmass, Aspen and Basalt customer base, but also a visitor following, as she is one of the only village stores that boasts a children\u2019s section, wide selection of women\u2019s blue jeans and unique gift options all in one place.<\/p>\n<p class=\"STND-STND BodyText\">Kathryn Lobenherz, who has worked for Flack for roughly six years, said she feels the store is run by a great group of women and has a lot to offer for both locals and visitors.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI love to work in this store, you meet people from all over the world,\u201d Lobenherz said. \u201cIt\u2019s a really fun boutique with a wide range of unique products, and Sherry offers a lot of really beautiful clothing.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Flack said she hopes to continue the longtime success of her store in Snowmass, and claims that success is mainly due to her employees and the great support of the village community.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI like the Snowmass vibe, it\u2019s not as much of a designer or name-brand focused experience,\u201d Flack said. \u201cI feel really proud to have local support and am so grateful to the community.\u201d<\/p>\n<p class=\"STND-STND BodyText Tagline\"><a href=\"mailto:mvincent@aspentimes.com\">mvincent@aspentimes.com<\/a><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/snowmass\/village-voices-meet-sherry-flack-owner-of-smass-local-rebels-boutique\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sherry Flack, owner of Local Rebels in Snowmass, stands in her boutique on Dec. 7, 2019. Flack has owned and operated several retail businesses in Aspen, Snowmass and Basalt over the past 40 years. Her Local Rebels store on the Village Mall is the longest running (Maddie Vincent\/Snowmass Sun).Maddie Vincent\/Snowmass Sun For Kansas-native Sherry Flack, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2452089","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 02:52:53","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2452089"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452089\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2452089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2452089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2452089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}