{"id":2452253,"date":"2019-12-15T22:30:00","date_gmt":"2019-12-16T05:30:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=317741"},"modified":"2019-12-15T22:30:00","modified_gmt":"2019-12-16T05:30:00","slug":"passapalooza-a-success-during-snowy-weekend","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/passapalooza-a-success-during-snowy-weekend\/","title":{"rendered":"Passapalooza a success during snowy weekend"},"content":{"rendered":"<div class=\"swift-gallery p402_hide\" readability=\"6.4993252361673\">\n<ul id=\"imageGallery-317741-708\" class=\"gallery list-unstyled\">\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Skiers and snowboarders get ready to get on the Village Express Lift from Base Village during the Passapalooza event at Snowmass on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.575107296137\">\n<p><strong>Skiers and snowboarders get ready to get on the Village Express Lift from Base Village during the Passapalooza event at Snowmass on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1024x682.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Skiers and snowboarders get ready to get on the Village Express Lift from Base Village during the Passapalooza event at Snowmass on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1-1024x682.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Two skiers poke each other with their poles as they join the rest of the skiers filtering toward the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.61328125\">\n<p><strong>Two skiers poke each other with their poles as they join the rest of the skiers filtering toward the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1-1024x682.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1-1024x682.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-1-1024x682.jpg\" data-no-lazy=\"1\" alt=\"Two skiers poke each other with their poles as they join the rest of the skiers filtering toward the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<li data-thumb=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-2-150x150.jpg\" data-src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-2-1024x669.jpg\" data-sub-html=\"Kelsey Brunner\/The Aspen Times | Skiers and snowboarders make their way from the Village Mall to the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\" class=\"h-100\" readability=\"0\">\n<div class=\"caption\" readability=\"10.556053811659\">\n<p><strong>Skiers and snowboarders make their way from the Village Mall to the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)<\/strong><br \/>Kelsey Brunner\/The Aspen Times<br \/><a class=\"buy-link\" href=\"http:\/\/aspentimes.mycapture.com\/mycapture\/remoteimage.asp?backtext=Return+to+AspenTimes.com&amp;backurl=https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/&amp;image=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-2-1024x669.jpg&amp;notes=https:\/\/www.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-2-1024x669.jpg\"><i class=\"fas fa-shopping-cart\"><\/i> Buy Photo<\/a><\/p>\n<\/div>\n<div class=\"row no-gutters h-100\">\n<div class=\"col my-auto\"> <img decoding=\"async\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/pass-atd-121619-1-2-1024x669.jpg\" data-no-lazy=\"1\" alt=\"Skiers and snowboarders make their way from the Village Mall to the Village Express Lift during the Passapalooza event on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)\"><\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"caption-toggle\"><a href=\"https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/#\" class=\"show-captions\">Show Captions<\/a><a href=\"https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/#\" class=\"hide-captions\">Hide Captions<\/a><\/p>\n<\/div>\n<p class=\"STND-STND BodyText\">It was a great weekend for Aspen-Snowmass on a multitude of levels, according to Aspen Skiing Co. officials.<\/p>\n<p class=\"STND-STND BodyText\">With as much as 2 feet of snow over the past three days at the four ski areas and a diverse offering of on-mountain and apres activities for the company\u2019s Passapalooza event, Skico\u2019s preliminary local, passholder and visitor numbers showed strong Friday through Sunday.<\/p>\n<p class=\"STND-STND BodyText\">\u201cIt was a solid weekend, for sure. I definitely think our numbers exceeded last year at this time,\u201d said Jeff Hanle, Skico\u2019s vice president of communications on Sunday. \u201cIt was a successful way to energize the slower season before the holidays.\u201d<\/p>\n<p class=\"STND-STND BodyText\">According to Hanle, this was the first year Skico decided to host a discounted ticket weekend with other deals and apres activities to draw visitors to Aspen-Snowmass before peak season.<\/p>\n<p class=\"STND-STND BodyText\">Through the Passapalooza event \u2014 which ran in conjunction with the Snowmassive Celebration in Snowmass Village \u2014 art, culture and sports offerings were blended together, including $59 lift tickets per day for anyone with a valid 2019-20 pass from any ski resort in the world; discounted clinics, along with ski and board demo deals; a lights festival in Snowmass and an \u201980s-themed apres-ski party in Aspen; and a Snow BikeCross qualifier for X Games in Snowmass.<\/p>\n<p class=\"STND-STND BodyText\">\u201cWe have a rich and very cultural valley, and when we try to bring people here we want to give them the full experience,\u201d Hanle said of hosting a blended on-mountain and apres event. \u201cI think that\u2019s what sets us a part from other resort communities.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Through partnerships with entities like Snowmass Tourism, Hanle said Skico was able to give Passapalooza visitors and locals that all-encompassing experience in Snowmass Village especially, which preliminary Skico data show had the highest on-mountain numbers over the weekend out of all four Aspen-Snowmass resorts.<\/p>\n<p class=\"STND-STND BodyText\">The Skico event ran alongside the town\u2019s Snowmassive Celebration, which aimed to recognize the opening of Eye Pieces, Straight Line Studios and The Collective in Base Village.<\/p>\n<p class=\"STND-STND BodyText\">All three of the new businesses and buildings held grand-opening parties, and locals and visitors were invited to experience over a dozen light and interactive art installations throughout the village; ski and snowboard demo deals on Fanny Hill; Snow BikeCross on Assay Hill; and an ice skating show featuring Aspen-Snowmass and professional skaters on The Rink in Base Village on Saturday evening.<\/p>\n<p class=\"STND-STND BodyText\">\u201cWe were so happy with the weekend,\u201d said Dawn Blasberg, plaza and events manager for Base Village and The Collective.<\/p>\n<p class=\"STND-STND BodyText\">With help from the town of Snowmass Village, Blasberg said she and her team hope to make the Snowmassive Celebration an annual, early-December event for the entire community, including locals and visitors, and that she\u2019s already working to brainstorm new activities and offerings for next year\u2019s \u201cSnowmassive\u201d event.<\/p>\n<p class=\"STND-STND BodyText\">\u201cWe are open to trying anything and everything. We want to be unique,\u201d Blasberg said.<\/p>\n<p class=\"STND-STND BodyText\">As for Skico, Hanle said the company would further analyze the on-mountain numbers from over the weekend and discuss the potential for Passapalooza to be an annual pre-holiday weekend experience moving forward.<\/p>\n<p class=\"STND-STND BodyText Tagline\"><a href=\"mailto:mvincent@aspentimes.com\">mvincent@aspentimes.com<\/a><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/local\/passapalooza-a-success-during-snowy-weekend\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skiers and snowboarders get ready to get on the Village Express Lift from Base Village during the Passapalooza event at Snowmass on Saturday, December 14, 2019. (Kelsey Brunner\/The Aspen Times)Kelsey Brunner\/The Aspen Times Buy Photo Two skiers poke each other with their poles as they join the rest of the skiers filtering toward the Village [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2452253","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 02:05:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2452253"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452253\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2452253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2452253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2452253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}