{"id":2452411,"date":"2019-12-19T10:10:00","date_gmt":"2019-12-19T17:10:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=317885"},"modified":"2019-12-19T10:10:00","modified_gmt":"2019-12-19T17:10:00","slug":"gear-guide-askov-finlayson-climate-positive-parka","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/gear-guide-askov-finlayson-climate-positive-parka\/","title":{"rendered":"Gear Guide: Askov Finlayson \u2018Climate Positive\u2019 Parka"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\"> <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-1024x761.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-1024x761.jpg 1024w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-300x223.jpg 300w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-768x571.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-1536x1142.jpg 1536w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/gear-atw-121919-1-2048x1522.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/div>\n<\/figure>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Eric Dayton set out a year ago to build a new kind of winter coat. In the process, he rebooted a company founded nearly a decade ago.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">Minneapolis-based Askov Finlayson launched in 2011 as a retail store. It soon developed its own products with a hybrid theme of quality design made for the outdoors, as well as clothing and accessories for active city life.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">But Dayton, a lifelong winter-lover and friend of explorer Will Steger, wanted to focus the brand and build something new. He saw a hole in the marketplace for a parka that was warm, good-looking, and functional for city life and the outdoors.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\">The Winter Parka is indeed different from anything on the market. Its influence is \u201cthe North,\u201d as Dayton calls his home state of Minnesota and the Upper Midwest lands adjacent to the Great Lakes and Canada. As the parka was coming to life, he hired a veteran outerwear designer, John Ly, and went to Ely, Minnesota, at the edge of BWCA to meet with Steger.<\/p>\n<p><a href=\"https:\/\/gearjunkie.com\/askov-finlayson-winter-parka-review\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Click here (opens in a new tab)\">Click here<\/a> to read the full review of the Askov Finlayson \u2018Climate Positive\u2019 Parka.<\/p>\n<p class=\"Special Sections-ATW-ATW_Body_Serif\"><em>Stephen Regenold writes about outdoors gear at <a href=\"https:\/\/gearjunkie.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"www.gearjunkie.com (opens in a new tab)\">http:\/\/www.gearjunkie.com<\/a>.<\/em><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/magazines\/aspen-times-weekly\/askov-finlayson-climate-positive-parka\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eric Dayton set out a year ago to build a new kind of winter coat. In the process, he rebooted a company founded nearly a decade ago. Minneapolis-based Askov Finlayson launched in 2011 as a retail store. It soon developed its own products with a hybrid theme of quality design made for the outdoors, as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2452411","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 01:33:31","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2452411"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452411\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2452411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2452411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2452411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}