{"id":2452580,"date":"2019-12-25T05:00:00","date_gmt":"2019-12-25T12:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=318237"},"modified":"2019-12-25T05:00:00","modified_gmt":"2019-12-25T12:00:00","slug":"the-sustainability-paradox-striving-for-green-in-snowmass-tourism-based-economy","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/the-sustainability-paradox-striving-for-green-in-snowmass-tourism-based-economy\/","title":{"rendered":"The sustainability paradox: Striving for green in Snowmass\u2019 tourism-based economy"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\"> <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-1024x339.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-1024x339.jpg 1024w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-300x99.jpg 300w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-768x254.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-1536x508.jpg 1536w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/green2-svs-122519-1-2048x678.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><figcaption><strong>Two private jets line the runway of the Aspen\/Pitkin County Airport pictured next to an electric vehicle charging station in the Base Village parking garage.<\/strong><br \/><em>Kelsey Brunner\/Snowmass Sun<\/em><\/figcaption><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText DropCap\">Editor\u2019s Note: This is part of a three-story series published in the Dec. 25 Snowmass Sun looking at sustainability efforts in the village.<\/p>\n<p class=\"STND-STND BodyText DropCap\">In a house tucked away in the trees off of Faraway Road, Joseph Goodman sat in a chair, engulfed by his two sons.<\/p>\n<p class=\"STND-STND BodyText\">He smiled as they climbed on his back and his legs and begged him to play. Goodman gave in and tickled them every once in a while. But the rest of his demeanor was serious.<\/p>\n<p class=\"STND-STND BodyText\">\u201cAs a parent, I feel guilty,\u201d Goodman said as his sons worked on untying his shoelaces. \u201cEvery morning when I kiss my kids goodbye, get into my car and start the gas engine, I feel guilty. There is real guilt there, \u2026 and I think others must feel it, as well.\u201d<\/p>\n<p class=\"STND-STND BodyText\">For Goodman, a member of the Snowmass Environmental Advisory Board, that guilt stems from contributing to the current and future catastrophic impacts of climate change by being a carbon energy consumer.<\/p>\n<p class=\"STND-STND BodyText\">Since he moved to Snowmass Village about five years ago, Goodman said he\u2019s dedicated his career to addressing climate change and protecting the Earth\u2019s ecosystems. After working for a few years at the Rocky Mountain Institute, he established a fund and began \u201cinvesting small amounts of personal capital and insane amounts of time\u201d into promising renewable energy projects.<\/p>\n<p class=\"STND-STND BodyText\">Yet, in the same breath of acknowledging his drive and dedication to clean energy initiatives, Goodman also acknowledged the fact that he still contributes to the problems he spends countless hours trying to solve on a daily basis every time he flips a light switch.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThere\u2019s a lot of paradox in climate change right now because half of the global economy is tied to making the planet dirty,\u201d Goodman said. \u201cSo, it\u2019s virtually impossible to be a part of the economy and not be tied to part of the carbon bubble.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Snowmass Village is no exception to this global paradox; in fact, it\u2019s a seemingly strong example of the push-pull relationship with the carbon economy countless communities face.<\/p>\n<p class=\"STND-STND BodyText\">Since 2009, town officials have strived for sustainability and greater efficiency through a set of guiding focal points and criteria for improvement (see related story on page 6).<\/p>\n<p class=\"STND-STND BodyText\">But at the same time locals are working to decrease their emissions and the village\u2019s carbon footprint, the number of visitors and tourism opportunities the town economy so heavily depends upon continue to increase, creating a paradox that begs the question: How can a town really be a green community if its economy is anchored on such a high-carbon industry?<\/p>\n<p class=\"STND-STND BodyText\">According to the town\u2019s 2017 Greenhouse Gas Emissions Inventory report, emissions have decreased by 17% from the 2009 baseline, and the village is on track to meet its 20% carbon emissions reduction by 2020 goal.<\/p>\n<p class=\"STND-STND BodyText\">But while water and building emissions are on a decreasing trajectory, aviation and transportation emissions are on an increasing trend, with a 60% increase in aviation emissions since 2009.<\/p>\n<p class=\"STND-STND BodyText\">This large increase is due to the increase in airport operations at the Aspen Pitkin County Airport, the report stated, and the increase in transportation emissions was related to more trucks and cars being on the village roads than in 2014.<\/p>\n<p class=\"STND-STND BodyText\">In May 2019, the Community Office for Resource Efficiency, or CORE, presented this emissions report to town officials. The local nonprofit has been working with the town for over 25 years to save energy and cut carbon emissions, and though there has been progress, Executive Director Mona Newton said she feels the village can do even more.<\/p>\n<p class=\"STND-STND BodyText\">\u201cLike every community, Snowmass has a ways to go,\u201d Newton said. \u201cI think they\u2019ll reach their \u201820 by 20\u2019 goal because they\u2019ve been really working at it, but they need to work harder and need to get more people involved.\u201d<\/p>\n<p class=\"STND-STND BodyText\">As acknowledged by CORE and town officials, part of the reason Snowmass Village has been so successful in reducing its overall emissions is a direct result of Holy Cross Energy\u2019s local energy conservation efforts and move to a 39% renewable energy grid.<\/p>\n<p class=\"STND-STND BodyText\">According to Mike Steiner, key accounts specialist with Holy Cross Energy and a member of the Environmental Advisory Board, the energy co-op aims to have a 100% renewable energy grid by 2040.<\/p>\n<p class=\"STND-STND BodyText\">Like Newton, Steiner is confident in Snowmass Village\u2019s ability to find a sustainable balance and serve as a green model for other communities around the world.<\/p>\n<p class=\"STND-STND BodyText\">\u201cGovernment policies or not, the fact is renewables have become affordable and they are competing and beating fossil fuels on price,\u201d Steiner said. \u201cTen years ago if you would have told me that wind and solar was going to compete with the coal plants on the variable cost of energy, I would have called you nuts. So it\u2019s just been crazy how quickly this stuff has become economical and more efficient, too.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Auden Schendler, senior vice president of sustainability for Aspen Skiing Co., was another voice advocating for Snowmass\u2019 ability to be a sustainable resort community.<\/p>\n<p class=\"STND-STND BodyText\">But when asked about the village\u2019s sustainability paradox and how to find balance, Schendler said balance isn\u2019t an option.<\/p>\n<p class=\"STND-STND BodyText\">\u201cClimate change is a societal problem, the entire economy is based on carbon,\u201d he said. \u201cIt doesn\u2019t matter if we rely on tourism or manufacturing or whatever, the most effective way to make a difference is to decarbonize the economy and the planet.\u201d<\/p>\n<p class=\"STND-STND BodyText\">For over 20 years, Schendler said he\u2019s worked in a sustainability capacity with Skico, which has various green initiatives to point to at Snowmass Ski Area, like its micro hydro project on Fanny Hill, its on-mountain dining compost program, and years-long efforts to increase its snowmaking efficiency in collaboration with the local water district.<\/p>\n<p class=\"STND-STND BodyText\">But Schendler said Skico is mostly focused on using its company leverage to influence substantial green policy changes at the local, state and national levels, and to leave an impression on Aspen-Snowmass visitors by advertising its \u201cGive a Flake\u201d campaign and handing out its most recent sustainability report.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThese things are important because they keep people inspired and optimistic,\u201d Schendler said of Skico\u2019s localized sustainability projects and larger green policy initiatives. \u201cThe fact that we get so many tourists just makes our efforts even more influential.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Goodman sees the village\u2019s status as a resort location as a potential driver for change, too.<\/p>\n<p class=\"STND-STND BodyText\">An optimist who\u2019s also very risk-conscious, Goodman said he plans to continue to actively pursue clean energy initiatives and hopes Snowmass locals will do more to protect the village ecosystem, actions which he feels could potentially rub off on visitors and spread sustainable change to their home communities, too.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThere\u2019s a lot at stake here. We have so much to lose and so much opportunity to do well and have a huge outside influence,\u201d Goodman said. \u201cIf you\u2019re in Snowmass Village, take the time to go out on the mountain and reflect on how much is not lost, what\u2019s worth saving and the legacy you want your kids and grandkids to experience.\u201d<\/p>\n<p class=\"STND-STND BodyText Tagline\"><a href=\"mailto:mvincent@aspentimes.com\">mvincent@aspentimes.com<\/a><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/snowmass-news\/the-sustainability-paradox\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two private jets line the runway of the Aspen\/Pitkin County Airport pictured next to an electric vehicle charging station in the Base Village parking garage.Kelsey Brunner\/Snowmass Sun Editor\u2019s Note: This is part of a three-story series published in the Dec. 25 Snowmass Sun looking at sustainability efforts in the village. In a house tucked away [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2452580","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-19 00:35:00","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2452580"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452580\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2452580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2452580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2452580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}