{"id":2452748,"date":"2019-12-30T23:20:00","date_gmt":"2019-12-31T06:20:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=318476"},"modified":"2019-12-30T23:20:00","modified_gmt":"2019-12-31T06:20:00","slug":"liv-aspen-reaches-out-to-men-opens-new-store","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/liv-aspen-reaches-out-to-men-opens-new-store\/","title":{"rendered":"LIV Aspen reaches out to men, opens new store"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\"> <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191-768x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191-768x1024.jpg 768w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191-225x300.jpg 225w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191-1152x1536.jpg 1152w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191-1536x2048.jpg 1536w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/12\/bizcover-atd-1230191.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\"><figcaption><strong>Couple Holly Davis-Buglione and Michael Buglione at their new men\u2019s clothing store, LIV Aspen, at 402 S. Galena St. in downtown Aspen<\/strong><br \/><em><\/em><\/figcaption><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText DropCap\">The idiom \u201cbehind every great man is a great woman\u201d could very well sum up the business strategy for an Aspen couple.<\/p>\n<p class=\"STND-STND BodyText\">Holly Davis-Buglione, who has owned the LIZ Aspen women\u2019s accessories and clothing store on East Cooper Avenue for the past decade, is banking on her notion that her newest boutique \u2014 this one devoted to men \u2014 will build on the success of its female-oriented predecessor.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThis place emulates the women\u2019s (store) exactly,\u201d Davis-Buglione said Friday from the new LIZ Aspen men\u2019s store. \u201cIt\u2019s like brand recognition. We wanted this to be, when people walk in, they go, \u2018Oh, my God. I feel like I\u2019m in LIV Aspen, but only the men\u2019s version.\u2019 So this one is handsome and dark and charcoal and black, and in the women\u2019s (store) it\u2019s super light and gray and white chairs, so we just made this the more masculine.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Noticing a dearth of men\u2019s clothing and accessory stores in Aspen, Davis-Buglione and her husband, Michael Buglione, chose none other than Small Business Saturday, Nov. 29, to capitalize on their retail instincts.<\/p>\n<p class=\"STND-STND BodyText\">That\u2019s when they opened the men\u2019s edition of LIV Aspen on 400 block of South Galena Street, one that complements the all-women\u2019s LIV boutique located around the corner.<\/p>\n<p class=\"STND-STND BodyText\">Prior to opening, LIV Aspen let its 2,000 followers on Instagram know about the new store, while sending out another 8,000 emails to its customer base.<\/p>\n<p class=\"STND-STND BodyText\">The result has been a busy store, meaning busy days for the couple.<\/p>\n<p class=\"STND-STND BodyText\">\u201cThe response has been great,\u201d Davis-Buglione said. \u201cPeople like to see locally owned businesses succeed.\u201d<\/p>\n<p class=\"STND-STND BodyText\">Not only have they and another employee been overseeing the new store during the holiday retail rush, Buglione, once a Pitkin County sheriff\u2019s deputy, is project superintendent for the construction of developer Mark Hunt\u2019s boutique hotel at the old Crystal Place space at the corner of East Hyman Avenue and Monarch Street. Prior to a life in retail, Davis-Buglione had worked in interior design.<\/p>\n<p class=\"STND-STND BodyText\">The stylish Buglione joked that his job demands that \u201cI wash clothes and wear clothes.\u201d Yet his wife said he had accumulated knowledge in the trade by joining her on buying trips in the past.<\/p>\n<p class=\"STND-STND BodyText\">\u201cI kind of knew the process,\u201d he said. \u201cWhen we were looking for the men\u2019s stuff, I just knew what would look good in the store.\u201d<\/p>\n<p class=\"STND-STND BodyText\">LIV Aspen has its own brand, VIVO, which includes Italian-made cashmeres and jackets. Its store inventory also includes such clothing brands as John Varvatos and Belstaff; it also carries shoes, hats and crystal whisky glasses, among other items.<\/p>\n<p class=\"STND-STND BodyText\">Similar to its counterpart, the men\u2019s store also has a lounge-like area for shoppers \u2014 and spouses \u2014 to kick up their feet.<\/p>\n<p class=\"STND-STND BodyText\">\u201cWe want people to come to Aspen and go home with something special rather than something they can buy in New York or Miami or anywhere else they live,\u201d Davis-Buglione said. \u201cIt\u2019s lifestyle brands, wearable, very affordable, yet elevated branding.\u201d<\/p>\n<p class=\"STND-STND BodyText Tagline\"><a href=\"mailto:rcarroll@aspentimes.com\">rcarroll@aspentimes.com<\/a><\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/news\/liv-aspen-reaches-out-to-men-opens-new-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Couple Holly Davis-Buglione and Michael Buglione at their new men\u2019s clothing store, LIV Aspen, at 402 S. Galena St. in downtown Aspen The idiom \u201cbehind every great man is a great woman\u201d could very well sum up the business strategy for an Aspen couple. Holly Davis-Buglione, who has owned the LIZ Aspen women\u2019s accessories and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2452748","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-18 23:30:36","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2452748"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2452748\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2452748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2452748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2452748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}