{"id":2453650,"date":"2020-01-24T00:00:00","date_gmt":"2020-01-24T07:00:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/?p=319653"},"modified":"2020-01-24T00:00:00","modified_gmt":"2020-01-24T07:00:00","slug":"roger-marolt-socially-engineered-for-the-architects-of-affluence","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/roger-marolt-socially-engineered-for-the-architects-of-affluence\/","title":{"rendered":"Roger Marolt: Socially engineered for the architects of affluence"},"content":{"rendered":"<figure class=\"wp-block-image p402_hide\">\n<div class=\"caption-container\"> <img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"620\" src=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/11\/MaroltRoger-CMNM-mug1.jpg\" class=\"attachment-large size-large wp-post-image\" alt srcset=\"https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/11\/MaroltRoger-CMNM-mug1.jpg 457w, https:\/\/cdn.aspentimes.com\/wp-content\/uploads\/sites\/5\/2019\/11\/MaroltRoger-CMNM-mug1-221x300.jpg 221w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\"><\/div>\n<\/figure>\n<p class=\"STND-STND BodyText DropCap\">To be or not to be, that is the question of social engineering. With that, I have to dive back into the roiling runoff of local controversy that won\u2019t recede. They\u2019re still going after Skippy for his Instagrammed frustrated holiday rant while driving through downtown Aspen and wondering out loud, how did we get here?<\/p>\n<p class=\"STND-STND BodyText\">Regarding Skippy, Elizabeth Milias wrote, \u201cHis recurring theme of a desire for a preferred visitor at the exclusion of others is appalling.\u201d And then admonished him directly, \u201cYou have zero responsibility for social engineering. Your personal ideas about shaping our demographics are frightening.\u201d<\/p>\n<p class=\"STND-STND BodyText\">She could have, perhaps, more effectively substituted \u201cAspen Ski Co.,\u201d \u201cWalter Paepke\u201d or many of my ancestors\u2019 names where she refers to Skippy, because they actually accomplished what Skippy is only suggesting. They helped force Aspen\u2019s character. Like it or not, resort towns are way more socially engineered than most towns and Aspen is even more socially engineered than most resorts. We are not a cross section of American demographics. We are intentionally different here.<\/p>\n<p class=\"STND-STND BodyText\">Aspen is whiter, richer and more fit than average American towns. Aspen is more highly educated. It has a lower crime rate. We are more liberal. We have higher rates of drug and alcohol use, abuse and dependency. We have a higher suicide rate. We ski. This didn\u2019t all happen by accident. This is what we set out to be, including the inadvertent side effects.<\/p>\n<p class=\"STND-STND BodyText\">How did we do it? It\u2019s not something in the water. It\u2019s not just what our natural beauty attracts. Aspen targeted the people who make up its personality. Its character did not shift from the impoverished former mining town it was in the early 1900s to the glitzy retreat for the ultra-wealthy it is today by some inevitable organic evolution. Somebody set out to \u201csocially engineer\u201d this place to attract who they believed to be \u201cthe right people.\u201d<\/p>\n<p class=\"STND-STND BodyText\">This realized Aspen ideal, of course, was not accomplished all at once. The blueprint was drawn, revised, and will continue to be modified from this point on. We get what we try for. As \u201csocial engineering\u201d is not a soothing term for most ears, Skico, some of the larger hotels and national stores, along with many developers in town, prefer to call this deliberate filtering of guests and residents as \u201cbranding.\u201d Calling all jet owners! Do you copy? Come in.<\/p>\n<p class=\"STND-STND BodyText\">If you don\u2019t believe this, a quick perusal of an edition of either local newspaper or a local magazine ought to convince you. Look at the ads. What are shopping invitations for billionaires are viewed by the middle-class person as for entertainment purposes only. Nationwide, I am guessing that not much targeted internet advertising launched from here is being aimed at laptops in households with incomes less than $100,000. Even though the cost of a digital dart is minuscule, it is not part of the mission.<\/p>\n<p class=\"STND-STND BodyText\">I am not saying this is bad. I am not saying it is good, either. I am only saying that social engineering has played the leading role in shaping the character of this town. It\u2019s OK; it\u2019s not like we are trying to create a superior race. But, it is naivet\u00e9 in the extreme to think we have ever been above this practice or likely will ever stop doing it or that someone attempting it is necessarily evil, stupid or appalling.<\/p>\n<p class=\"STND-STND BodyText\">So, Councilman Skippy thinks we would be better off with a different type of person here. Perhaps he meant a crowd that was more middle class, more racially diverse, more sober, more respectful, more down to earth, better at driving. Why would attempts to socially engineer Aspen toward these profiles be worse than continuing to socially engineer it toward the people with the fattest wallets? I think most of us can accurately answer that question, but there is no need to put anyone on the spot, so go ahead and just admit how much we love money and then we\u2019ll keep it to ourselves.<\/p>\n<p class=\"STND-STND BodyText\">I hope this perspective reframes Skippy\u2019s holiday rant into what it really is \u2014 the expression of an opinion. This is not an offense worthy of initiating a recall effort to remove him from office. If it is frightening, then a large part of our population is terrifying, too, because many locals feel the same way. Sure, he might have said it more calmly, more politely, and laid it out it in a different format or context, but the reality is that many people for many years have agreed that Aspen has been engineered to attract the wrong kind of people and should be re-engineered to attract a more regular kind of crowd. There is no right or wrong in this. It comes down to what we prefer, all things considered. And finally, I want to say that I agree with the wise person who said, \u201cIf you don\u2019t have anything nice to say about someone, perhaps you shouldn\u2019t say anything at all.\u201d Of course, if you want to go off on Skippy, I suppose that would be OK. That is, if you think this town needs more hypocrites.<\/p>\n<p class=\"STND-STND BodyText Tagline\">Roger Marolt hopes to one day be transformed from a wise guy into a wiseman. Email at <a href=\"mailto:roger@maroltllp.com\">roger@maroltllp.com<\/a>.<\/p>\n<p><a href=\"https:\/\/www.aspentimes.com\/opinion\/roger-marolt-socially-engineered-for-the-architects-of-affluence\/\" target=\"_blank\" rel=\"noopener noreferrer\">via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To be or not to be, that is the question of social engineering. With that, I have to dive back into the roiling runoff of local controversy that won\u2019t recede. They\u2019re still going after Skippy for his Instagrammed frustrated holiday rant while driving through downtown Aspen and wondering out loud, how did we get here? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":{"0":"post-2453650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-local-news"},"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-07-10 22:54:54","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley&#039;s Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2453650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2453650"}],"version-history":[{"count":0,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2453650\/revisions"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2453650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2453650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2453650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}