{"id":2453950,"date":"2020-01-30T20:48:00","date_gmt":"2020-01-31T03:48:00","guid":{"rendered":"https:\/\/www.aspentimes.com\/news\/studies-ran-out-aspen-public-radios-last-djs\/"},"modified":"2020-01-31T08:05:23","modified_gmt":"2020-01-31T15:05:23","slug":"studies-ran-out-aspen-public-radios-last-djs","status":"publish","type":"post","link":"https:\/\/alwaysmountaintime.com\/kspn\/local-news\/studies-ran-out-aspen-public-radios-last-djs\/","title":{"rendered":"Studies ran out Aspen Public Radio\u2019s last DJs"},"content":{"rendered":"
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Regarding the current brouhaha over the Aspen Public Radio format switch, while the idea that \u201cyears of data show\u201d that a single-format station is the preferred option in today\u2019s radio world, I would submit that perhaps that data was generated in larger, more diverse markets with many listening options. To argue that these studies accurately reflect the needs of a diverse and far-flung rural community such as the Roaring Fork Valley (an area nearly as large as Rhode Island with a population of about 35,000 people, a good couple of blocks in New York City), however, seems a stretch. And that\u2019s without the admittedly subjective argument I\u2019d make that this valley is not your \u201cnormal\u201d (read: average) rural area.<\/p>\n

But then, however, the format chosen is \u2026 news. Really? In this same fairly small (in population) market we have at least three daily newspapers, two-plus weeklies, four-plus magazines, six-plus radio stations, two TV channels, high school inserts, blogs, podcasts and all manner of social media \u2014 all local \u2014 and it actually seems that most people now get their news from their phones or online.<\/p>\n

And into this news-saturated market APR decides the best move to reflect the perceived needs\/wants of the community is to double-down on \u2026 news? This seems like tin ear stuff (pun intended) to me. The old marketing clich\u00e9 that you should \u201cgive the people what they want, not what you think they need\u201d comes to mind.<\/p>\n

Still, there you have it: Another case of being saved from ourselves by proven studies and smarter people. Phew, that was close! For a while there, I was afraid we were simply going to have to enjoy our imperfect radio station without the benefit of studies. Thankfully now we\u2019re right in line with \u201cthe rest of public radio\u201d so I assume we\u2019re safe from \u2026 ourselves!<\/p>\n

Still, I wonder if \u201cthe rest of public radio\u201d treated their volunteer staff of years the way we treated ours? That seems a telling action on the part of APR and if that\u2019s how they \u201cgrow, learn and adapt\u201d out in the smart, data-driven world, you can have it.<\/p>\n

Tom Egan<\/p>\n

Former radio guy, Aspen<\/p>\n

via:: The Aspen Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Regarding the current brouhaha over the Aspen Public Radio format switch, while the idea that \u201cyears of data show\u201d that a single-format station is the preferred option in today\u2019s radio world, I would submit that perhaps that data was generated in larger, more diverse markets with many listening options. To argue that these studies accurately […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-2453950","post","type-post","status-publish","format-standard","category-local-news"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-18 18:11:49","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"KSPN The Valley's Quality Rock","distributor_original_site_url":"https:\/\/alwaysmountaintime.com\/kspn","push-errors":false,"_links":{"self":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2453950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/comments?post=2453950"}],"version-history":[{"count":1,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2453950\/revisions"}],"predecessor-version":[{"id":2453982,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/posts\/2453950\/revisions\/2453982"}],"wp:attachment":[{"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/media?parent=2453950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/categories?post=2453950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alwaysmountaintime.com\/kspn\/wp-json\/wp\/v2\/tags?post=2453950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}